The Health Insurance and Payment market is getting swamped with new competition in medical billing marketing, selling software and hardware. The Global Digital Health industry saw $51.3 billion in revenue in 2015, with a 25.9% expected compound annual growth from 2016 to 2024, according to Global Market Insights.
With so many Health Insurance and Payment companies out there, the marketplace has become more saturated and more competitive. That’s a problem for online marketers in the industry. This saturation is not the end of the world, though. When the sector is filled, it means there is a great deal of need for the product or services provided. Additionally, so much competition means extra innovation is required to have sustainability.
Below are some suggestions for remaining competitive in the full Health Insurance and Payment market by being more customer-centered and inbound-driven.
1. Create relevant and useful content
Providing informational content regularly is one of the best ways to drive traffic to your website. Creating at least two blogs every week on topics that are useful for your potential customers is key to creating engagement and staying on top of their minds. Remember to research and include the top long-tail keywords in your headline and content. Whitepapers are also useful, along with ebooks that offer solutions for industry-specific issues. If you want to give more information and have a Q&A with your target market, a webinar would be another useful opportunity.
2. Include influencers in your content
Business leaders want to get the point of view of market specialists when they are considering new technology to buy. A recent Tomoson study found that influencer marketing is the fastest-growing online customer acquisition approach. Many technology companies are partnering with influencers to enhance their reputation. The first step in strategic content marketing is identifying your target buyers. Learn what their obstacles are, what groups they are in online, and who they follow. Then connect with a few influencers and ash to share your content with their followers on various social media networks. Tools that are helpful to find influencers include FollowerWonk, BuzzStream, GroupHigh, and MuckRach. This can also be part of your Content and Inbound Strategy.
3. Produce how-to posts and videos
People are looking for options that are easy to use and understand. Think about making a valuable how-to blog, video, or animations showing ways to use your service. When developing the blog, be sure that they are at least 600 words long and are enhanced for online search engines. When making videos, keep them brief and engaging in order to maintain the interest of your leads. When you show that your Health Insurance and Payment option is better than the rest, people are more likely to think about buying your product. A good example is Medical Realities, a firm concentrating on the development of digital surgical treatment training strategies for clinical trainees. They have posted a 360-degree video on YouTube demonstrating how their technology works.
4. Get listed in health-related directory sites
There a lot of directory sites out there that list a variety of Health Insurance and Payment firms that offer services and products. For example, the Global Health Insider is a directory site that lists Health Insurance and Payment companies that produce options like laboratory technology, immunology, and rehab technology. Firms are permitted to show their contact information, email and web address. Being in these directories will help improve your site’s search engine position and make you more noticeable online, so you can have an edge.
5. Participate in internet discussion forums and blogs
Industry-specific discussion forums are all over the place online. A quick Google search will show you the many online forums connected to Health Insurance and Payment topics. Look specifically for online forums that have a large following. People generally look at these forums before making a buying choice. Try to find those that are asking questions related to what you are marketing and give answers. Remember to leave a link to your site. Once individuals see you as an authority, they are more likely to find your site and be interested in what you are selling when the time is right.
6. Write for clinical journals
A Content Marketing Institute study found that 80% of business decision-makers prefer to get information from blogs rather than ads. Health Insurance and Payment leaders review clinical journals to stay educated on current advancements in the industry. A few of the most prominent journals in Health Insurance and Payment are the Harvard Health Journal, American Journal of Preventive Medicine, Journal of Adolescent Health, Mayo Clinic Proceedings, and The Lancet. Getting your firm’s leaders to create visitor blog posts will certainly develop your business as an authority in the Health Insurance and Payment sector and will create important backlinks to your website.
7. Create social media groups
Social media supplies Health Insurance and Payment firms a chance to produce brand name understanding and engage with their clients. One of the best ways to engage with your target market is with industry-specific social media groups. You could sign-up with existing groups or create your own. Philips Healthcare, a firm whose objective is to connect information, technology, and people effortlessly, has a LinkedIn group called Innovations in Health. In this group, Health Insurance and Payment experts review the advancements and obstacles of the sector. It has nearly 150,000 participants that include managers, administration, execs, medical professionals, and experts.
The Final Word
The key to standing out in very saturated Health Insurance and Payment sector is energetic production of important content and participation in the online community’s countless Health Insurance and Payment neighborhoods. You and your company’s Health Insurance and Payment professionals could collaborate to create and share academic content that would attract your prospective buyers and make your firm a leader in the market.
This may seem easier said than done. It’s true that following the above suggestions can be hard to do alone. We at Responsify work with Health Insurance and Payment online marketers to offer strategy, support, and help in executing these tasks, so they could tactically contend in a saturated market, draw in brand-new website visitors, and convert them to qualified leads as well as pleased consumers.
If you want to evaluate ways to help your Health Insurance and Payment business compete and get ahead, do not hesitate to ask for a totally-free strategy session. We’ve got your back. We’re happy to help and give you free advice on how to make your company more effective.