People are coming to your Health Insurance and Payment firm website, but not enough of them are taking action to become a qualified lead. Don’t worry. This is common, and there are ways to deal with it.
A conversion happens on your company’s site when a visitor takes a preferred action. This can be asking for a trial, registering your newsletter, or purchasing. The conversion rate is the percent of site visitors that take that preferred action. For example, if 500 individuals see your site and 10 register for the e-newsletter, your conversion rate is 2%.
Here are some ideas to help your conversion rate optimization (CRO):
1. Understand Conversion Metrics
When it comes to boosting conversions, there are a few key metrics to track:
Bounce rate: This is the percent of site visitors that look at a page on your site and then leave right away. A high bounce rate is a sign that people are not finding what they are looking for. If you find your bounce rate is high, you might need to take action.
Average time on site: This shows the typical time people are spending on your site. Longer average times mean your content is interesting.
Average page views: This reveals the average number of pages site visitors look at before leaving your site. If your content is engaging, visitors will want to see more of your content, raising the number of page views.
2. Place Text CTAs in Your Blog Posts
Many websites place their calls-to-action (CTAs) at the end of their posts. While this works sometimes, there are people that will overlook these CTA buttons as they review your content. Many people just glance at the blog and don’t read through the whole thing. It’s a good idea to use text-based CTAs within your content. Text CTAs create more engagement than button CTAs.
3. Enhance Your Email Subject Lines
The subject line if a vital component of your email. A well-composed subject will bring in the focus of clients and entice them to open the email. If the subject line is boring, clients will neglect the email or mark it as spam. There are a lot of ways to maximize your emails. Individualizing emails boosts open rates considerably. Be sure the subject line offers clients a clear concept of what they’ll find when they open your email. Stay away from common or dull headlines like “Newsletter #4.” Hubspot found that emails with the recipient’s name in the subject performed far better than those that did not.
4. Use Multimedia Content
People learn in different ways. While some don’t mind reading lengthy articles, others may learn in a more visual way. To improve your conversion rates, be sure your content works for all learners. For example, whitepapers and case studies would be great for analytic learners. Aesthetic learners would like infographics, videos, and animations. Take time to recognize your buyer personas and develop content for them.
5. Enhance High-Performing Blog Posts
Tech Client suggests that having a blog as a part of your site improves the chances of getting it ranked in online search engines by 43%. The effectiveness of your blogs will differ, though. Look for the posts that have the highest conversion rates and optimize them. Include more relevant keywords in the headline and content. This will help you place better, drawing in more traffic to your page. Update content with new information to stay fresh and current. Remember to advertise it on social media and online communities.
You also need to evaluate the posts that have high web traffic, but low conversion rates. This could be a sign that your content is not well-aligned with the offer you are advertising. It could also suggest that the call-to-action is unclear. Take some time to make necessary changes that will help boost your conversion rates.
6. Evaluate Your Landing Pages
The landing page is a crucial component of any marketing strategy. This is the page where your site visitors are transformed to leads, who are then hopefully converted into buyers. To get the most from your landing pages, run A/B tests on them. Start by testing various headlines to see which brings in more traffic to your page. You could also check your call-to-action buttons, the colors on your page, and your photos. Be sure to only run one test at a time to avoid overlapping results.
7. Enable Chat Messaging
After they have read your content, the site visitor might still have some questions about your offer. If they don’t get a quick response, they are more likely to check out your competition. Including messaging capabilities on your page allows you to react in real time, which will boost chances of conversions.
The Last Word
The strategies about for raising conversion rates are just a few tips from the collection of marketing strategies called Inbound Marketing. This technique doesn’t just worry about turning site visitors into leads, but also focuses on having quality content that will attract new site visitors. Your Health Insurance and Payment business could use Inbound to draw in brand-new visitors to your website, convert them right into qualified leads, and then nurture them into happy clients.
It could be extremely hard to do this alone. Responsify works with Health Insurance and Payment online marketers to offer strategy, support, and assistance in executing these tasks. By teaming up, we help marketing experts purposefully draw in brand-new website visitors, convert them to qualified leads, and then satisfied clients.
We’ve worked with many marketing pros to help them carry out Inbound Marketing Methodology for their business. You could schedule a complimentary strategy session to help you assess your methods and find ways to increase your conversion rates.