So you’ve got people visiting your Telemedicine business website and feel like a winner, right? Not so fast. Now you still need to get them to take some action before they’re qualified leads. But don’t worry. There are things you can do to make that happen. One of them is making use of marketing campaigns telemedicine tactics.
A conversion happens on your business website when a prospect takes an action that you want them to. Those actions include asking for a demonstration, joining your subscriber list, or purchasing a product. The conversion rate is the percentage of visitors who take action after visiting your page. For example, if 1000 visitors stop by your site and 20 of them sign up for your email list, your conversion rate is 2%.
When you want to boost conversions, here are several key metrics you need to track:
Bounce Rate – This metric tracks the number of visitors who click on your site and leave immediately. A high bounce rate indicates visitors aren’t finding the information they need quickly enough. If your bounce rate is high, you need to address it.
Average time on site – This statistic tracks the average amount of time users spend on your website. A high average implies your content is appealing and giving prospects the information they’re looking for.
Average page views – This statistic tracks the average number of pages visitors look at before leaving your website. Higher numbers of page views means your content is engaging, prompting people to look for more.
Many websites have CTA (call to action) buttons at the end of their blog post. While this is important and can be very effective, some people overlook such buttons or they never reach the end of the post.
For that reason, it’s a good idea to also include text-based CTAs within your content. Text CTAs boost engagement as much as button CTAs, if not more!
You might not think it, but the subject line of your email is the most important part. A carefully crafted subject catches the attention of subscribers and get them curious to learn more. That’s a lot of pressure to put on a subject and for good reason. Email subjects that are dull, over sensational, or underwhelming won’t get subscribers to even read it – or worse yet they’ll unsubscribe or mark it as spam.
There are various strategies you can implement to enhance your emails. For example, personalizing emails increases engagement dramatically. Make sure your subject line paints a clear picture of what’s in the email as you never want to mislead your prospects.
Avoid standard or generic headlines like “Newsletter March Edition 6”. Not only does it not provide any information, it’s boring too. A recent study by Hubspot shows that including a recipient’s name in an email performs better than not having their name. You might consider personalizing your email subjects that way.
People prefer to get their content in different ways so it’s important you provide text for those that love articles and get the bulk of their information from reading. But don’t forget visual learners who may prefer infographics or comparative data in a graph. To improve your conversion rate, make sure you optimize content in multiple forms that supports different learning styles. For example, case studies and white papers work well for analytical learners while visual learners will appreciate videos or photos. Take time to understand your ideal buyer and create content that targets them.
Tech Client suggests that having a blog on your site boosts your rank on search engines by over 400%! That is tremendous value and should be enough to convince any company to start a blog. But each post you add to your blog will perform differently. Follow the performance statistics closely for each post and make sure to optimize the best performing blog posts. You can do this by using relevant keywords in the headings and throughout the content of the post.
Optimizing your posts helps you rank better in search engines and helps drive even more traffic to your page.
Remember to update your blog with regular posts to stay relevant and present in consumer minds. Don’t forget to share your posts across social media platforms and online forums too.
One more thing to pay attention to are blog posts with high traffic but low conversion rates, which can indicate a discrepancy between your content and your offer. Make sure everything flows together naturally and you have a clear CTA in place.
Your landing page is a critical aspect to your marketing strategy. It’s the first thing your customer sees and where they move from prospect to qualified lead. If you’re doing things right, they’ll even turn into customers. To get the most out of your landing page, make sure to split test your pages. Start off by changing ONE thing, like the headline, CTA button, background color, or images and see how it affects conversion rates. Keep tweaking these elements one by one until your conversion rate improves.
Once your site visitors see all the content on your landing page, they might still have questions. If they don’t get an answer right away, they’ll likely click away and buy from a competitor that does answer their questions. To prevent that, offer live chat on your webpage so you can deal with prospects’ most pressing questions as quickly as possible and convert them into a lead.
The strategies discussed above are a few key points that are part of a larger methodology called Inbound Marketing. This targeted marketing strategy focuses on converting visitors into qualified leads and providing engaging content to attract even more new visitors to your company webpage. Your Telemedicine firm can use Inbound strategies to attract visitors, convert them into qualified leads, and nurture them into paying customers.
It may seem hard to do all this on your own. That’s why, at Responsify, we partner with Telemedicine marketing professionals to offer strategy, support, and help completing these strategic marketing tasks. By working together, we help marketing experts target their ideal buyers and convert them into qualified leads.
We’ve already helped many marketing professionals significantly improve their conversion rates. Contact us for a free strategy session today and we’ll go over your assets and give you guidance and insight to get you moving in the right direction.