Have you ever gotten an email that looks just like a company website, even on your mobile devices? Or maybe it’s stylized in a way that just grabs at your attention. How do they do it? The answer is custom responsive email templates. It’s not magic, but considering how much of an impact it can make, it might as well be. Ladies and gentlemen, I present to you, the advantages of custom email templates!
Increases Inbox Delivery
(Did Somebody Order a White Dove?)
Speaking of getting things delivered, custom-designed and -coded emails are more likely to get your emails delivered straight to your customer’s inbox. By having cleaner email-client friendly code in your marketing emails, they’re less likely to be marked as junk or spam.
Improves Brand Image
(Don’t Get Caught with a Costume Malfunction)
Your customers have probably already been to your website to enjoy the products and services offered by your company. They likely know your brand pretty well, so what happens when they open your email and don’t get the same impression? Your email is part of your branding, and it should be a great representation of your business and what you do. With custom email templates you can design your email to look like an extension of your website or your company as a whole. This way you won’t be sending a black sheep into your customer’s inbox, which is baa-d for business.
Enhances Consistency of Experience
(Don’t Do the Disappearing Act)
our current email may look good on your email client, but that doesn’t mean it looks the same on others. Simply coded email templates can alter in the way they look and function when delivered to other email clients such as Gmail, Outlook, Yahoo, etc.. Integral parts of your email may be thrown out of alignment, or they could vanish altogether. On the other hand, custom email templates are tested and coded so they’ll deliver the best viewing experience possible.
Maximizes Email Viewing
(Make a Spectacle)
Have you ever received an email and missed out on some of its content, simply because you didn’t realize you had to scroll down? That shouldn’t happen to your customers. Custom email template design helps to make the most of your customer’s screen real estate, prioritizing content to sit above the fold and reducing wasted space. You’ll have more room to fit the information that you need to convey.
In short, your email will get to where it needs to be, and will deliver a strong message. This reinforces your brand’s image and is tried and tested to give your customers the best experience possible after they click “open.”
Don’t worry about your email having to be whitelisted or getting lost in a spam folder buried under layers of tabs. It goes right where it needs to be and stays there until it’s been seen by the customer.
HTML Know-How Not Necessary
(and Batteries Not Included)
Your designer doesn’t have to be an HTML wizard to make you a snazzy new email template. With custom email templates everything is already laid out and coded for you. All you really need is a designer to customize the content and reorganize what already exists in the template to make it look like something you’ll be proud to deliver to your customers.