In the quick-paced Learning Management System market, constant customer acquisition is key to survival. One of the most effective and economical ways to get clients is through a new approach called “Inbound” marketing and sales. This includes creating and leveraging informational and targeted content to bring people to your site, nurture them into leads, and then turning them into customers. Inbound marketing and sales has been proven to create better results than traditional marketing like print and television ads, email blasts, cold calls, trade shows, and buying lists. According to Hubspot research, 92% of B2B firms stated that they got more web traffic and leads using Inbound strategies.
Getting new business or educational institution accounts takes effort and dedication, and the Inbound method could help you engage key decision makers and influencers to speed up the process.
Here are some leading Learning Management System customer acquisition strategies using the Inbound technique:
Identify your target market and strategy
The first step toward customer procurement is identifying your ideal customers. Take some time to develop Buyer Personas (imaginary depictions of your perfect customer) like “Private Practitioner Peter” or “Medical Director Deitrick.” Do some research to learn more about them. What is their job? What are their objectives? What obstacles do they face at work? How do they make decisions? Where do they get their information? Having all of this information about your ideal customers will make it easier to target them with your content. Then, you can either establish your own Inbound strategy or partner with a specialist. An effective strategy consists of clear Buyer Persona accounts, a map of their Buyer’s Journey, considerable SEO research, content campaign outlining and scheduling, and marketing for your social media and email lead nurturing.
Create consistent top- quality content
Producing top-quality content regularly will help keep your target market engaged and will develop you as a specialist in the sector. Enhancing your content using keyword phrases will help increase your search engine position and make it easier for people to find you online. There are many types of content that could be valuable for customer acquisition:
Blogs: Research by Hubspot found that companies that released more than 16 posts a month had 3.5 times more web traffic compared to those what released four or less. Your blogs should cover topics that are relevant to your target market. Create a blog calendar and stick with it. If you don’t have the time to right, you could employ a freelance writer or work with a company that offers content development.
Webinars: A webinar offers you the chance to share your expertise with your leads in an interactive discussion forum. You could also respond to questions in real-time at the end of the webinar. To get more out of it, consider partnering with a market influencer as a guest speaker.
eBook: Long-form content like ebooks are a great way to cover topics from your weekly posts, but in a more in-depth manner. This will definitely place you as a specialist and will help win the trust of your target market. You could create landing pages where site visitors can give their contact information and get your eBook. You could then use those collected emails to send lead nurturing emails to convert your leads into buyers.
Case studies: Many people look for evidence that your service or product will work before they make a buying decision. They want to know that what they are purchasing will meet their needs. You could produce case studies that include previous customer experience, and talk about how your products or services helped them resolve their issues. Make sure to give outcomes. For example, you could say that the customer’s sales grew by 70% in six months.
Create effective calls-to-action
A call-to-action (CTA) is a message or graphic that informs site visitors exactly what they should do. Site visitors need to clearly understand what they will receive when they click the CTA, which will then link to one of your landing pages. “Download the ebook now” and “Join our email list” are examples of detailed CTAs that produce a feeling of urgency and offer your visitors the idea that they need to act now. Ask your web designers to place your CTAs “above the fold” to allow your visitors to see them without scrolling. Make sure all buttons are big enough and in the right colors to be seen and used on smartphones. If your landing page is long, consider a CTA in the middle, and then at the end of the page.
Develop quality landing web pages
The landing page is one of the most neglected parts of the customer acquisition process. This is the place where your site visitors come after clicking your CTA. It could be a contact, signup, or item page. Make sure your landing page has an engaging headline, a solid value proposition, and some social proof. It also needs to have captivating photos and another CTA to learn more from your Learning Management System website. A study by Switch Video found that having a demo video on your landing page could improve your conversions by 10-20%. You could also use screenshots of your content. Include keywords and phrases that will help bring in more organic traffic and remove navigation so the visitor has to take the desired action before they can move on. Using color psychology methods is another great way to entice visitors to take action.
The final word
Obtaining brand-new clients could quickly seem like a difficult job when your resources are minimal and traditional marketing and sales strategies aren’t working. With Inbound marketing and sales, you could establish strategies and a sustainable process of continuously getting brand-new site visitors, potential customers, and, ultimately, clients.
We’ve collaborated with lots of CEOs and Managing Directors to integrate Inbound Methodology into their marketing sales group’s procedures. Don’t hesitate to schedule your cost-free strategy session now! We could help you review your processes and get important advice on how to get new Learning Management System (LMS) customers before your competitors!