At this point, you’ve heard the many praises of how blogging is the golden ticket to attracting more leads. While a blog is an essential tool, it won’t expand your customer base if it’s hard to find, or doesn’t encourage user interaction.
Here are some quick pointers on how to whip your green tech blog into fighting shape.
Too many sites have their blog hidden in a nook that is barely visible. Not only that, many of these blogs look and feel like an entirely different site. This can leave users feeling more than a little confused.
Don’t treat your blog like a minor accessory. Think of it as an equal partner with the other elements of your website. It should be easy to find, and its design and layout should be similar to the main site. If possible, keep your blog on the same domain so that the inbound links will benefit the overall SEO rank of your website.
The more helpful your site is, the more your customers and the search engines will like you. Providing links to other credible resources is a good way to please both parties.
You don’t have to save your links to the end of a post; feel free to link words and phrases in the body of the text. This can also save you from having to explain every term or concept that visitors may have trouble with.
It’s good to spread the love, but be good to yourself as well. Include internal links to related posts and offers. This enhances the user experience and steers a visitor towards becoming a qualified lead.
Sharing is caring…it’s also a lead magnet.
Social media shares allow you to tap into your customer’s personal network. Not everyone knows that you produce the best wind turbines, but you can bet that they have a friend, or a friend of a friend who does.
Include social-share icons with all your content. Users have come to expect them, so they won’t find them intrusive.
SEO is forever changing, and keeping up with all of the intricacies can make your head spin. Luckily, there are plenty of free tools out there to guide you along the way (check out this article from Hubspot ).
After you’ve done your research, the next step is devising a keyword strategy. As you’d expect, everyone will be vying for the top ranked keywords. The real strategy comes in finding alternatives and clever ways to use them. Look into long-tail phrases that have the relevance of the most popular keywords, but without the high level of competition.
Ask and you shall you receive more leads. Sounds simple, but it’s true. If you don’t give your visitors a clear opportunity to learn more about your clear energy solution, they won’t.
Of course, your call-to-action has to be pinpointed. Connect it to closely related posts or offers that act as companion pieces. This whole process will become more refined as you get to know your buyer personas. After all, specific call-to-actions appeal to specific buyers.
As for the actual placement, don’t be married to the leaderboard at the top of the page. The sidebars and the bottom of the posts can also be effective. You can even try weaving some into the body of a post.
Now that you have the tools, it’s time to take action and attract more leads. After that comes the real fun: making conversions.
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