One significant objective of a Patient Engagement and Education Marketing professional is to increase the amount of web traffic to their site so they can produce even more qualified leads. But, other than expensive ad campaigns, getting visitors to your website doesn’t just happen overnight. It takes a lot of effort, like effective web traffic generation techniques.
Here are several Inbound Marketing Strategies you could make use of to draw in even more visitors to your Patient Engagement and Education business’s site:
1. Blog Consistently
Everyone comes with different needs. And they are always looking for solutions for these needs. Figure out exactly what your ideal buyers need by browsing on social media and checking out appropriate discussion forums. When you’ve collected this information, you can then create blogs that give solutions. Do not forget to use keywords that people use when searching online. Post helpful and keyword-optimized content consistently to bring in even more visitors to your Patient Engagement and Education business’s website. This will also help develop you as a professional in the market, boosting your brand name recognition.
Along with your blogs, you can also put together longer content that gives helpful information, like How-to Guides, ebooks, whitepapers, etc. An example are the clear-cut overviews by the B2B firm Marketo.
2. Use Long-Tail Keywords
Stay away from common keyword phrases since they are probably overused and very competitive. To boost your search engine position, it’s a good idea to use long-tail phrases. For example, instead of using a key phrase like “Patient Engagement and Education system,” you can have something extra targeted like “ways to engage clients.” The second is more likely to drive more organic traffic to your site.
3. Get Featured on Review Websites
A Bazaarvoice study revealed that more than 70% of consumers look at online reviews when looking for a service or product. Getting reviews on testimonial sites can be extremely effective in getting even more people to your website. Such reviews are specifically helpful for targeting individuals that are in the “decision” phase of the buyer’s journey. They are trying to compare various providers to see which products and services will best work for them. To find review pages related to your sector, Google “leading Patient Engagement and Education business.” While some are free, others will charge to be featured. Including your website on such pages will enhance your search engine position and make it easier for leads to find you online.
4. Get Published in Online Directories
Another great way to draw in new traffic to your site is by getting published in online directories. This doesn’t mean you should publish on every Patient Engagement and Education directory site available. Look for the ones that best relate to your sector and have great domain name authority. For example, if you are in Illinois, Google “Patient Engagement and Education business in Illinois.” The directory sites that come up first are those most frequented. Getting your site in these directories will help create backlinks to your site and will help leads find you.
5. Compose Guest Blog Posts
Hubspot found that 47% of customers checked out multiple pieces of content before making a purchasing choice. Check out respectable sites in your industry that accept guests articles and send them a post. Pick a topic that your target audience would find helpful. Be sure to comply with the site’s writing standards to boost your chances of getting published. Include your site contact information in your writer biography. These backlinks will improve your search engine position and bring in even more traffic to your site. You could also think about connecting to influencers in your blog content. They can share your content with their followers.
6. Comment on Blog Posts
Take some time to review content on other Patient Engagement and Education blog sites and leave a comment whenever you can. Keep your comments favorable. People don’t like a critic. Be sure to comment with helpful information, not a sales pitch. Commenting on a variety of articles will help create more backlinks to your site and bring in more visitors.
7. Participate in Industry Forums
Every industry has their own online discussion forums where people can talk about relevant topics. Joining these forums is a great way to get even more visitors to your site. Focus on forums that have a lot of engagement. It’s meaningless to participate on a forum that has no engagement. When signing up, make sure to use your brand name. This will help improve brand name recognition. Also, don’t just offer recommendations. Share real examples and connect people to resources that are helpful. This will increase your credibility and draw in more site traffic.
8. Use Infographics
Research by Social Media Examiner found that 37% of marketing professionals consider visuals as one of the best forms of content. People have short attention spans. It’s a good idea to engage with your target market with infographic content compared to a 1000-word report. Infographics are especially effective when helping people understand specific information. Beyond your website, you could also release infographics on sites like Pinterest. Connecting the infographic to your site will bring in more visitors.
9. Get Published on LinkedIn
LinkedIn is one of the best social media networks for B2B marketing. You can submit long-form industry-specific content to LinkedIn Pulse. Getting published on this site will help build your reputation with your target market and will drive more traffic back to your site. You could also share the content on other social channels.
10. Repurpose Webinars
Contently found that 60% of marketing professionals repurpose (reuse) their content as much as 5 times in various types. For example, you could repurpose a webinar into a collection of new posts or e-newsletter to bring in even more traffic to your site. The webinar could also be turned into an ebook. You can also pull exciting quotes from the webinar and make them social media posts.
The Final Word
Producing effective content and attracting the best target market are significant parts of Inbound Marketing. Inevitably, the site visitors that engage with your website can be transformed into your qualified leads, and potentially become your clients.
This is a big process to do alone. Responsify works with Patient Engagement and Education marketing experts to offer strategy, support, and help in carrying out these tasks. By working together, we help online marketers purposefully bring in brand-new website visitors, convert them to qualified leads, and then satisfied consumers.
We’ve helped countless marketing pros apply Inbound Marketing Methodology to enhance the variety of their website visitors. Don’t hesitate to ask for a cost-free strategy session to help you review your properties and get advice on how to make them better.