Inbound Marketing Statistics: The Evidence of Its Effectiveness
August 4, 2023 696 Views 13 min read
Inbound marketing has emerged as a highly-effective and customer-centric approach to attracting and engaging your perfect audience. The primary difference between Inbound and Outbound marketing is how customers are introduced or attracted to your product or service.
Outbound marketing strategies focus on ‘pushing’ messages to a broad audience, while Inbound aims to ‘pull’/’attract’ prospects by providing valuable content that aligns with your targeted audience’s interests and needs. By nurturing leads through the buyer’s journey, Inbound aims to convert prospects into customers and brand advocates.
In today’s fast-paced digital landscape, data-driven decision-making is crucial for businesses to stay competitive and optimize their marketing efforts. This is where inbound marketing statistics play a role. These stats supply priceless insights into the performance and impact of inbound marketing strategies, helping businesses make informed choices and tailor their campaigns for maximum potential.
We gathered the galaxy’s largest list of compelling inbound marketing statistics that shine a light on the many elements of Inbound, including business blogging, content marketing, organic traffic, leads and sales, email lead nurturing, search engine optimization, user and customer experience, buyer intent, and budgeting.
Whether you’re a seasoned marketer or beginning your journey with Inbound strategies, understanding and leveraging these statistics can help you craft better marketing campaigns.
Let’s uncover the power of Inbound marketing and make data-driven marketing decisions.
A business blog is a marketing channel and tactic that supports your business’s growth. The benefits of blogging outweigh any drawbacks you think might exist. There is no disadvantage to engaging and informing your audience on topics they are interested in and important to them.
In our research, we found the power of blogging for business growth unstoppable. A well-crafted business blog can be a game changer for your business. The statistics that follow will have you leveraging a business blog in no time . . .
48% of companies that have a content marketing strategy leverage blogging (HubSpot)70% of people rather get information from blogs than traditional advertisements (DemandMetric)56% of marketers who leverage blogging say it’s effective, and 10% say it generates the biggest return on investment. (HubSpot)B2B buyers are 57% – 70% through their buying research before contacting sales (WB Research)62% of B2B buyers say a web search was one of the first three resources they use to learn about a solution. (Spotio)B2B blogs receive 282 visits from organic search each month. (BackLinko)At least 54% of Fortune 500 companies have public-facing blogs. (UMass Dartmouth)7.5 million new blog posts are published every day (Increditools)71% of B2B buyers consume blog content as they travel through their buying journey. (ExpertMarket)Long-form content gets an average of 77.2% more links than short articles. (BackLinko)77% of internet users regularly read at least one company blog, and 79% of companies that have a blog report a positive ROI? (MarketSplash)Effective blog headlines drive 500% more traffic and marketers with blogs are 13x as likely to drive positive ROIs. (MarketSplash)Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. (Demand Metric)Creating blog content that is exclusively sales pitches for your product will turn away 97% of readers. (GrowthRamp)It takes 3-6 months for a new blog to get indexed in search engines on average (Daccanomics)Blogging for at least 12-18 months is necessary before you can fully assess the effectiveness of the strategy on increasing website traffic and attracting/converting new lead opportunities. (WeidertGroup)Having a business blog leads to 55% more visitors on your site. (Hubspot)Businesses that blog get 126% more lead growth than businesses that do not blog. (Neal Schaffer)
Content Marketing Inbound Marketing Statistics
Content marketing has the power to transform your business. At its core, it’s a creative, strategic tool to help businesses grow and succeed.
But you need to do it the right way…
When done well, with a method and strategy supporting it and creating relevant content, it supersedes any traditional, interruptive, or push marketing.
Look at the percentages of companies successful with content marketing (primarily when documenting their strategy) and the positive results driven by consistent, high-quality, and engaging content. And when you prioritize your audience’s informational needs over your own sales or promotional message, the action happens.
Stay current on the latest content marketing trends with eye-opening content marketing statistics to help shape your strategy.
93% of B2B marketers use content marketing (NeilPatel)Content marketing can generate an ROI of up to 647% for SaaS companies (Nectafy)36% of the world’s biggest SaaS brands use their blogs to share educational content (Emily Byford)48% of B2B buyers engage with 3-5 content pieces before starting a conversation with a salesperson (Growfusely)72% of marketers say that content marketing helps educate the audience (ahrefs)80% of companies that are extremely successful in content marketing have a documented strategy (Semrush)52% of companies that are not successful in content marketing don’t document their content strategy (Semrush)More than 70% of businesses today outsource content—but only a tiny fraction outsource content strategy. (Marketing Insider Group)Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique (HubSpot)According to a study on content’s influence led by Conductor, consuming a brand’s educational content makes your prospective customers 131% more likely to buy. (Conductor)The pandemic increased content usage by 207% (Mediafly)Inbound marketing generates three times more leads per dollar than traditional marketing methods (Gitnux)Lead acquisition cost for inbound marketing is at least 67% less than that of outbound marketing (MarketSplash)Content marketing can save marketers up to 62% more and bring three times more leads compared to traditional marketing. (MarketSplash)An integrated inbound strategy can drive up to 1270% return on investment. (MarketSplash)Roughly 60% of marketers stated Content Marketing is ‘very important’ or ‘extremely important’ to their overall strategy. (HubSpot)88% of the most successful content marketers said their organization prioritizes an audience’s informational needs over the organization’s sales message. (CMI)Companies using personas in their content marketing strategies achieved 73% higher conversions from their website traffic. (Aberdeen)97% of the businesses surveyed said they have generated positive results from content marketing — that’s a pretty stunning number, up from 91% last year (SemRush)90% of the most successful B2B content marketers prioritize their audience’s informational needs over their own sales/promotional message. (SlideShare)Content marketing generates 3x more leads than traditional marketing and cost 62% less (Demand Metric)
Growing your organic traffic can be challenging. And jumping to the front of Google’s results can take between (90-180 days), depending on your industry’s competitiveness and the popularity of your keywords.
And there are several factors for reaching the top spots, like website age, page quality, competition, and referring domains, but is it worth it?
Knowing it’s a long-term strategy, is it truly worth the time and effort?
The statistics say yes.
The first organic result in Google Search gets approximately 27.6 percent of all clicks (BackLinko)On average, total views increased by 94 percent when a published article contained a relevant photograph or infographic (Jeff Bullas)66.05% of web traffic comes from mobile devices (SimilarWeb)87% lower customer acquisition cost through organic search vs. paid (Terakeet)Top website traffic sources include organic search at 27% and direct search at 22% (MarketSplash)The best inbound marketers are using content to their advantage and experiencing 20% annual growth in website traffic. (MarketSplash)87% of marketers that include videos in their strategy confirmed that video helped increase their website traffic. (MarketSplash)53.3% of all website traffic comes from organic search. (BrightEdge Research)49% of Search Engine Journal followers said organic search had the largest ROI among digital marketing channels. (SEJ)Companies looking to increase organic traffic should aim to publish 3-4 posts/week for small blogs, and 4-5 posts/week for large blogs. (HubSpot)Companies with 400 or more blog posts saw a doubling of traffic to their site after passing the 400th blog post mark. (Neil Patel)Businesses that do 4 or more blog posts per week get 3.5x the traffic of those who post one or fewer weekly. (Marketing Insider Group)Organic traffic is growing and has reached 53% in 2023 (SeoInc)
Lead Generation for Inbound Marketing
Every business wants to attract customers to its brand.
When your business makes a concerted effort to create valuable content that appeals to its ideal customer, a relationship starts to form. Building this relationship may start with downloading an eBook, filling in a survey, or contacting the sales team after reading an article.
If your content provides insights and value, prospective customers will stay engaged and help drive more business opportunities.
Leads have close to a 15% close rate with an inbound marketing strategy, as opposed to a 1.7% close rate for leads generated via outbound efforts.
What other B2B lead-generating statistics are trending?
67% of marketers reported that content marketing generates leads (ahrefs)30% of B2B companies find content syndication one of their most successful lead generation tactics. (DemandGen Report)B2B companies that published 401+ total blog posts generated almost 3X as many leads as B2B companies that published 0 – 200 total posts. (Neil Patel)72% of business leaders also said content marketing has increased their number of leads (Expert Market)60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (ahrefs)80% of B2B companies use content marketing for lead generation (MarketSplash)Leads have a 14.6% close rate with an inbound marketing strategy, as opposed to a 1.7% close rate for leads generated via outbound efforts like paid ads or cold calls. (SearchEngine Journal)Long-form blog posts generate 9x more leads than short-form blog posts. (Sweor)83.9% of companies using inbound marketing increased their lead generation in 7 months. (HubSpot)91% of marketers say that lead generation is their most important goal (Ruler Analytics)53% of marketers spend at least half of their budget on lead generation (BrightTALK)77% of marketers using automation software convert more leads than those that don’t use an automation tool. (VBSight)68% of B2B companies are still struggling with lead generation (CSO Insights)Inbound marketing efforts can decrease the leads’ cost by 80% in five months. (SerpWatch)Traditional marketing generates three times fewer leads per dollar than inbound marketing methods. (SerpWatch)Inbound marketing effectiveness in improving the lead conversion rate is 10 times higher than outbound marketing. (SerpWatch)61% of marketers consider generating traffic and leads to be their biggest challenge (MarketSplash)Marketing teams were still able to capture leads and influence closed deals: Web conversions saw a nearly 11% increase, and inbound leads increased by 6.66%. (HubSpot)
Email Lead Nurturing Inbound Marketing Statistics
What do you do with all the emails you collect? (after lead scoring)
You nurture your lead into becoming a customer. It’s an essential part of any email marketing strategy. It radically increases the chances of your leads becoming customers.
You’re helping them make an informed decision. And here’s a perk—99% of email users check their inboxes daily.
The stats agree that email marketing delivers. . .
64% of B2B marketers say their email marketing strategy was effective for meeting business goals. (Statista)Email marketing revenue is estimated to reach almost 11 billion by the end of 2023 (Statista)Email marketing has a big ROI: for every $1 you spend, you receive $36 in return. (Cience)53% of marketers indicated that email marketing had been their most effective channel for early-stage lead generation (MarketSplash)99% of email users check their inbox daily (OptinMonster)Email marketing has a 4400% ROI (OptinMonster)The average open rate for all industries analyzed is 21.33% (Mailchimp)The average click rate for all industries analyzed is 2.62% (Mailchimp)(Personalizing email subject lines leads to a 22% increase in open rate. (SalesLion)Automated emails perform better than email campaigns in every metric, with an 83.4% improvement in open rates, 341.1% increase in click rates, and a massive 2,270% lift in conversion rates (Omnisend)According to Hubspot, companies that nurture leads make 50% more sales at a cost 33% less than non-nurtured leads. (Data Axle)The Demand Gen Report states that lead nurturing can increase a business’s sales opportunities by up to 20% when compared to non-nurtured leads. (Data Axle)Nurtured leads usually make 47% larger purchases than their non-nurtured counterparts according to the Annuitas Group. (Data Axle)Almost 80% of marketing leads don’t actually convert into sales. Why? A lack of lead nurturing according to Marketing Sherpa. (Data Axle)Lead nurturing emails get 4-10 more responses than standalone email blasts. (SmallBiz Genius)41.1% of subscribers skim emails, which means they spend two and eight seconds on your message. (Litmus)71% of B2B marketers say they use automation in their email marketing efforts (HubSpot)The number of email users worldwide is expected to 4.6 billion by 2025, more than half of the expected world population (HubSpot)49% of sales and marketing professionals listed “time savings of repetitive tasks” as one of the top three advantages of automation (HubSpot)Make your CTAs clear and bold. Including a call-to-action button instead of a text link can increase conversion rates by as much as 28% (Campaign Monitor)Make your email great on mobile. About 53% of emails are opened on mobile devices. (Campaign Monitor)Use strong images to drive engagement. 65% of your readers prefer image-heavy emails. (Campaign Monitor)
Search Engine Optimization (SEO)
Search engine optimization (SEO) helps search engines crawl and categorize your website to rank better when users type in a specific search query.
Whether you’re new to SEO or a seasoned marketer, you’re probably looking for confirmation if SEO is still relevant.
We’re here to say, “‘It is.”
If you want to boost your SEO (which you will after reading the following stats), you’ll need relevant keywords, a strategy that centers around search engine marketing trends and creates educational, useful content your audience wants to read.
When you start to master some of the SEO skills, your results will reflect the statistics that have been collected over the years . . .
68% of online experiences begin with a search engine (BrightEdge)(39% of purchasers are influenced by a relevant search (Google)Leads gained through SEO have a close rate of 14.6% as opposed to just 1.7% with outbound. (MarketSplash)Allow 6 months to start gaining traction from search engines (HubSpot)It typically takes 4-6 months to see organic traffic when employing a strategy centered around search engine optimization. (Seo Mechanic)The #1 result in Google’s organic search results has an average CTR of 27.6% (Backlinko)41% of marketers said analyzing their competitors influenced the success of their strategy (Semrush)Blogs can result in a 434% increase in indexed pages (HubSpot)97% more inbound links are generated by companies who blog (HubSpot)(The first 5 organic results in the SERPs account for 67.6% of all clicks (Forbes)50% of search queries contain 4 or more words (WordStream)75% of searchers never go past the first page of search results (HubSpot)(Statistics from FirstPage indicate ranking on top of SERP in your niche generates 39.8% CTR rates in 2023 (FirstPage)Google processes over 8.5 billion searches per day. (Internet Live Stats)88% of marketers who already do SEO work plan to increase or maintain their investment this year. (HubSpot)Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads. (HubSpot)
Customer and User Experience
Customer service plays an ever-increasing role in the overall customer experience. CX is how your customers view your brand on product quality and interactions with your company along the way.
User experience focuses on the end-users interactions with your service or product. Improving content and website design will help deliver meaningful experiences while improving user and customer experience.
Imagine this, only 12% of your online prospects or customers will return to your website if they have a bad user experience.
Would you pay more attention to their experience?
Read some stats on customer and user experience to guide your next strategy when it comes to your site.
70% of business leaders see user experience (UX) and customer experience (CX) as competitive differentiators (UserTesting)54% of users want content personalized to their interests (Adobe)Only 42% of B2B content marketers are actually talking to customers to understand their needs when it comes to content. (SlideShare)(93% of service teams agree that customers today have higher expectations than ever before. (HubSpot)88% of online customers say they wouldn’t return to a website after having a bad user experience. (UX)70-80% of B2B decision makers prefer remote human interactions or digital self-service (McKinsey & Company)43% of marketers say improving customer experience is the number one advantage of leveraging marketing automation (HubSpot)
Determining the right inbound marketing budget for your B2B campaign requires much self-analysis.
The Small Business Association recommends that companies allot 9.6% to 11.8% of their revenue to marketing. In order to execute a successful Inbound campaign, it’s best to set aside at least a good portion of your marketing budget for content strategy, production, and tools.
The amount of revenue businesses allocate to marketing is growing. Databox reached out to 85 small business owners and marketers and found that 52% spend between $5-$15k monthly on marketing. Those are just a few statistics that stand out regarding your (strategic marketing).
CEOs understand that new strategies drive efficiency and expansion. They know that reducing investment may lead to long-term financial risks. Here are a few statistics to keep you on track when it comes to Inbound budgeting.
New growth levels require a marketing budget that falls between a recommended 9.6% to 11.8% of revenue (SBA)Deloitte’s Annual CMO Survey says marketing spending growth is at its highest rate in over a decade, with as much as 13.6% allocated. (CMO Survey)43% of the most successful content marketing respondents spend over $5,000 monthly on content (Semrush)77% of the most successful content marketing respondents plan to increase their content marketing budgets in 2023 (Semrush)28% of CMOs’ multichannel budgets will be spent on awareness in 2023. Yet more than half is allocated to consider demand generation and conversion (Gartner)75% of CMOs face pressure to cut martech spend. (Gartner)92% of marketers expect their budget to stay the same or increase in 2023 (HubSpot)
Buyer intent data and understanding how to use the data to improve Inbound marketing campaigns is crucial. Buying intent is a consumer’s likelihood that they will buy from you.
When it comes to your content, think about the following:
- Which posts are your visitors reading on your website? (Are they top-of-the-funnel- awareness, middle-consideration, or bottom-decision?)
- Are they returning to your site for more information and education?
- Are they downloading any eBooks you might offer?
- What’s their engagement level with your email marketing?
These are signs/metrics of where your potential customer sits in their buying journey. It is the probability of how close your buyer is to completing a purchase from your company.
Stats show that only 3% of your target audience is ready to purchase at any time. So what are you doing with the other 97%? (hint: it should involve insightful content)
Creating blog content that is exclusively sales pitches for your product will turn away 97% of readers. It’s likely only 3% of your audience is ready to buy today.(Growth Ramp)Nearly 70% of the B2B buyer’s journey is finished before the prospect speaks to a sales representative. (Ranktracker)As of 2021, 67% of the buyer’s B2B journey is done digitally. (Zippia)The number #1 selling point for B2B buyers is insightful content, with 51% relying on content for pre-purchase research. (Zippia)A massive 90% of B2B buyers don’t go down a linear sales funnel path. (Zippia)77% of B2B buyers state that their latest purchase was very complex or difficult (Gartner)Using more sources to research and evaluate purchases (32%) (DemandGen)Conducting a more detailed ROI analysis before making a final decision (29%). (DemandGen)52% said web search was one of the resources that informed them about a solution (DemandBase)Buyers are willing to spend big using remote or self-service. 32% are willing to spend $50k to $500k, 12% are willing to spend $500k to $1M, and 15% are willing to spend over $1M (McKinsey & Company)
Content quality shared with your audience significantly influences every stage of the sales cycle.
For instance, when you indirectly present a blog post on Linked In and offer a quick solution to those looking for it, you can create 45% more sales opportunities.
Trends within the sales landscape inform the best sales efforts.
We highlight key sales statistics from prospecting, follow-up, and making the call.
The average B2B sales cycle is between 1-6 months. (Zippia)Only 1% of customers are generated from ‘cold-calling’, which is when the salesperson take the first step on the customer journey. (SlideShare)Need and budget are the two biggest factors in whether a prospect connects with a rep (HubSpot)60% of customers say no four times before saying yes. (Invesp)80% of sales require 5 follow-up calls. (Invesp)(57% of C-level buyers prefer to be contacted via phone. (SalesLion)The best time of the workday to make sales calls to prospects is between 4:00 to 5:00 pm. (Call Centre Helper)The best day to call your prospects is Wednesday. (Call Centre Helper)On average, it takes 10 marketing-driven touches to convert a lead into a sales-ready opportunity according to the Aberdeen Group. (Aberdeen Group)Around 60% of B2B marketers send their leads directly to the sales team, but less than 30% of those leads are actually qualified according to Marketing Sherpa. (Marketing Sherpa)75% believe in the efficacy of digital as it plays an effective role in the new sales model in reaching and serving customers. (McKinsey & Company)
Final thoughts Inbound Marketing Statistics
As technology and consumer behavior continue to evolve, Inbound marketing has proven to be a powerful strategy to connect with your target audience in a meaningful and cost-effective way.
The inbound marketing statistics highlight the impact of Inbound marketing in many categories making it transparent why it has become the backbone of any present-day marketing strategy.
By adapting and optimizing your Inbound efforts with insights from the statistics, your business will be positioned for long-term success.
We help B2B companies optimize their Inbound marketing to engage and educate their audiences to accelerate their growth effectively.
Feel free to (book a 1-on-1 Inbound Strategy Session) with our lead strategist today!