Developing brand-new sales opportunities is a big objective for every Healthcare Robotics company. Traditional sales methods, though, like buying lists, cold-calling, and generic sales pitches are not as effective as they used to be.
These days, with the increase of mobile technology and accessibility to online search, leads hold the keys to the sales process. People like to do some research by themselves, which usually begins with a Google search. According to Roper Public Affairs, 80% of B2B decision-makers prefer to get information from a collection of articles rather than advertisements.
That brings us to a new customer acquisition method called Inbound Sales that includes bringing in new leads using customized content so you can boost your sales chances.
Here are some great ways to develop new sales possibilities for Healthcare Robotics firms:
People are constantly trying to find details that will help them resolve their issues or answer their concerns online. Understanding this, you can start a blog to share valuable content with your target market. According to a Hubspot research study, B2B businesses that publish more than 11 times every month had three times more organic web traffic who blog much less. To improve your search engine position, ensure your blogs include relevant keywords in the URL, headline, body, and alt picture messages. To get to a bigger audience, advertise your article on various social media networks. Be sure to target individuals who match your buyer personas. When your blogs are shared on social media, they will get to more people and produce more chances of sales.
“What’s in it for me” is a question any site visitors ask themselves when they come to your landing page. Your offer must be engaging enough for these new visitors to give their personal information. It is best to have an offer for every phase of the Buyer’s Journey. A person in the “Awareness phase” might be curious about an ebook or report that gives information on a certain topic. In the “Consideration phase,” whitepapers, webinars, and case studies are an ideal way to help your potential customers identify a service for their troubles. Free trials, demos, and comparison graphics are great for the “Decision phase,” when your leads prepare to make an informed buying choice.
A call-to-action (CTA) is a message to influence action with a clickable button, photo, or link. To produce new sales for your Healthcare Robotics organization, you have to enhance the quality of your CTAs. Be sure that all of your CTAs are placed “above the fold” to make sure visitors can see them without having to scroll. Be clear with what the CTA is offering. If the offer is a free ebook, say ”Download our FREE eBook on Healthcare Robotics Forecasts 2018″ instead of just “Download Now.” The color of your CTA should also contrast with the site’s colors to make it stick out. Anytime you create a new post for the blog, find a matching premium content offer and include a CTA for it at the end of the blogs. Content like webinars, overviews, reports, and ebooks are always a good idea for this.
The landing page is the page where your leads are taken after the click the CTA. To ensure your leads that they are on the right page and to avoid any complications, you need to make sure the headline on the landing page refers to the CTA. Keep the information on the landing pages concise. Most of the time, asking for the person’s name and email is enough. Requesting too much information can annoy your potential customers. Quickly lay out the advantages of the offer in bullet points. You could also use a picture of your offer on the landing page. For example, if the offer is an ebook, overview, or whitepaper, you could use a screenshot of its cover page. Remove your navigational options from the landing page so they have to stay until they take the desired action.
This is the page that shows up after your leads give their information on the landing page. In addition to saying “Thank you,” this page is great for a variety of reasons. Share links to other content on your sites to keep new clients involved. Be sure to share links to your social media accounts to motivate new clients to follow you.
Getting email addresses is not enough. You need to nurture your leads until they become customers. There are a lot of email automation tools that could make it easier to execute lead nurturing. Send your customers valuable details at least once a week to keep them involved. Don’t forget to include links to articles on your Healthcare Robotics site. Keep the emails as short as possible. Use brief paragraphs and bullets to make the emails easy to read. Make sure to use an eye-catching subject line to entice your readers to open the emails and read the content. It should plainly tell how the client will benefit from reading the message. Don’t use boring subject lines like “Newsletter #13” and individualize the emails with the person’s names and the specific information they are looking for.
Just as the Healthcare Robotics industry has evolved over the years, so have the sales strategies in the sector. While people have the tendency to neglect traditional sales methods, Inbound sales will help your firm not only bring in new site visitors but will open up the door for more sales.
We’ve helped many founders and CEOs include Inbound into their marketing and sales process. Don’t hesitate to schedule a free strategy session to help review your current procedures and take them to the next level!