Every Healthcare Robotics salesperson wants to increase their sales. In the past, and sometimes even now, improving sales meant spending a lot of time on advertisement and talking to as many people as possible without any thought on whether or not they are an ideal customer. But, the modern buyer is much savvier, and decision makers in hospitals and health systems are no different. According to a record by the Earnest Agency, 81% of consumers start their buying process by looking for details online. As a result, the most effective way of garnering interest is by offering useful and informational content that they are looking for, when they are looking for it. This strategy is called Inbound.
Here are six terrific Inbound strategies to increase your Healthcare Robotics sales:
1. Specify your optimal Buyer Personas
The first step to boosting your sales is to establish who you are selling to. A Buyer Persona is an imaginary personality that mirrors your perfect customer. For example, you might have ”Clinician Carla’, ‘Private Practitioner Peter’ or ‘Medical Director Dan’, all that would certainly have an interest in your Healthcare Robotics services or product. Do some research to learn their responsibilities in their jobs, their goals, and their obstacles. When you have built your Buyer Personas, it will be easier to target them to raise your sales.
2. Produce content regularly
After identifying your Buyer Personas, you should develop regular content that resolves your ideal customers’ issues. It is also important that the content you create talks to all potential customers in various phases (Awareness, Consideration, and Decision) of the Buyer’s Journey. You could find out more regarding their needs in each phase by carrying out studies, calling your existing clients, or reviewing market journals and publications. In addition to performing research, you could sign up for relevant forums to observe and learn about trending conversations. Make not of the most talked about topics and develop content for each phase. The content can be anything from social media posts to blogs to whitepapers. Developing content that targets the ideal market will help develop you as an authority in the Healthcare Robotics market and will help build trust with your potential customers.
3. Create a customer-centered website
Your Healthcare Robotics business website will often be the first point of contact potential customers make with your company. You should make sure that your site visitors get a solid impression and a positive User Experience. Potential customers will see your site on computers and phones, so make sure the site is optimized. Use fonts and colors that will make the message of your website easy to read. Navigation on your site should be easy to use. Make sure that your website loads quickly. Having a quality site will encourage visitors to return and will boost your chances of closing more sales.
4. Apply SEO strategies
It doesn’t matter if you have a great website if no one knows it exists. Search Engine Optimization (SEO) is one of the best ways to make your site noticeable online. The first thing you have to do is research key phrases or expressions that will help you rank higher in online search. Ensure that key phrases show up in meta summaries, blogs, URLs, headlines, and photo alt messages. Internal linking (linking to other pages and blogs on your own site) is also very effective for SEO. Using all of these methods will help improve your search engine positions, helping you draw in more visitors to your site and boosting your lead conversions.
5. Take advantage of social media
You can use social media to monitor conversations about the Healthcare Robotics market, your competitors, and your brand name. Leveraging social media will help you identify topics you can blog about. You can also engage your target market right on social media and develop yourself as a specialist in the industry. Social media is a great network for driving people to your website. Share engaging images and stories associated with your brand name and leave links to your landing pages. Whenever you publish new content on your site, update your fans on the new information. When your articles are liked, shared, or retweeted, you will bring in more leads. Some social media networks let you include a “Buy” button that allows customers to buy without even having to go to your site. According to Sprout Social, 70% of customers will look at social media before making a buying choice.
6. Track your efforts
Every now and then, you need to evaluate your strategies. Doing this will give you an idea of what is working and what isn’t. For example, you could find the origin of your website visitors. How many are coming from social media? How many are coming from email marketing? You should also monitor conversions. How many site visitors turn into leads and then clients? The bright side is that there are many tools like the Hubspot CRM that will help you gauge your progress.
The final word
How do you feel about getting started on your Inbound Sales journey? It will take some time, planning, and experimentation initially. When you improve your sales process based on your customer’s buyer’s journey, and give them the right content at the right time, you will be happy you did.
We’ve helped many gifted sales people put Inbound right into their sales process. Don’t hesitate to schedule your cost-free strategy session to help you assess your current process and take it to the next level!