When we say enhancing “Organic Traffic,” we aren’t talking about people walking the fruit and vegetable aisle, or hippies driving Volkswagens. We’re talking about getting unfamiliar people to find your Healthcare Robotics firm website online without spending on advertising and marketing on Google and social media.
Seem like magic. It’s not. It’s Inbound Marketing.
According to Wikipedia, the “Attraction” phase of Inbound Marketing is:
“Attract” does not mean attracting random people; companies want to attract the right people at the right time with the right contents. Building a company on the Buyer Personas, one can define which are the beliefs, pains, hobbies etc. of our customer and on their basis one can create the right contents to attract visitors on one’s blog, social, Youtube channel etc.”
Inbound Marketing is a tested technique for enhancing organic web traffic to B2B business websites. The methods consists of producing strategic content, leveraging SEO, and social media promotion. Here are some ways that you can get even more organic site visitors to your Healthcare Robotics website:
1. Blog Frequently
Different leads have different problems. These people are always trying to find solutions online. You could find just what they are looking for on social media and relevant discussion forums. When you’ve found this information, you could make useful blogs to give them answers. Always remember to include key phrases that your ideal customers are using when searching online. Publishing helpful and keyword-optimized content regularly will help bring in more visitors to your Healthcare Robotics firm’s website. Doing this will certainly additionally develop you as a professional in the market, therefore boosting your brand recognition.
Besides creating regular blogs, you may create overviews that supply understandings on relevant subjects. A great example is this definitive overviews by the B2B business Marketo.
2. Use Long-Tail Keywords
Once you have created helpful content, you need to make sure your target market can find it. When researching and picking key phrases, keep away from common key phrases as they are probably overused and competitive. To enhance your search engine position, you should use long-tail keywords. For example, instead of using a common phrase like “healthcare system remedy,” use something more unique like “ways to minimize clinical payment documents.” The latter is more likely to drive more organic traffic to your site.
3. Guest on Authoritative Industry Websites
Writing for respectable health-related websites in your niche is a great way to bring in more organic traffic to your site. A lot of these websites will allow you to link to your site or social media accounts in the content or writer biography. Having these backlinks to your site will improve your search engine position and draw in more traffic. Do not guest on poor quality sites as this can have an adverse effect.
4. Take Advantage Of Internal Linking
Many people concentrate on getting backlinks and forget about the importance of internal linking to their own site. Internal linking is a great way to boost organic web traffic. When you create new content on your site, be sure to connect it to existing content. This will not only enhance your SEO, but will also make sure visitors spend more time on your site.
5. Optimize images
Jeff Bullas suggests that posts with pictures get 94% more views. Optimize your photos and you can increase your organic web traffic. Start by including key phrases in all file names, and divide words with hyphens. The alt-text needs to also include key phrases. This will make it easier for people to find you online.
6. Examine Your Backlinks and Remove Bad Ones
Backlinks are a crucial part of Search Engine Optimization. These backlinks help boost your position and draw in traffic to your site. But, not all links are good for SEO. Getting backlinks from poor quality of blacklisted sites can have a harmful effect on your search position. This is why it’s important to do frequent audits of your backlinks. As stated previously, make sure the backlinks are from reputable sites. They should also have great domain name authority. The link needs to be dofollow in order to get organic web traffic. Ultimately, the link should be contextual (relevant to the content it’s in).
After performing an audit of your backlinks, quickly remove bad links. Besides adversely impacting your position, these poor web links could cause Google fines. Send an email to the web designers and ask them to remove the link from their site. Keep sending the email if they don’t respond. If they don’t reply, use the Google Disavow Tool to send a disavow report.
7. Take Advantage Of Social Media by Promoting Helpful Content
Sharing content on social media is one of the best ways to drive organic web traffic to your Healthcare Robotics website. For that reason, make sure to include social sharing options in your blogs. If site visitors find the content useful, they are more likely to share it with their followers. You should also take time to update your social accounts frequently.
8. Monitor Your SEO Progress
Improving your organic web traffic is a constant process. This is why you have to keep checking your numbers on a regular basis. See what worked and what didn’t. Take time to examine backlinks. Keep track of your SEO progress using tools like HubSpot, SEMrush, Moz, ahrefs, and SERPs.
The final word
Getting organic traffic to your site is just one part of the unique marketing method called Inbound Marketing. The method includes developing useful content for your site visitors and using the content to keep in contact until they have turned into qualified leads. Your Healthcare Robotics firm could use Inbound to draw in brand-new visitors to your website, convert them right into leads, and then nurture them into faithful consumers.
It could be really tough to do this alone. We at Responsify partner with Healthcare Robotics marketing experts to offer strategy, support, and also assistance in executing these tasks.
We’ve collaborated with many marketing pros to lay out Inbound Marketing strategies for their firms. Don’t hesitate to ask for a cost-free strategy session to help you review your current strategies and get free advice on how to make them better.