Has your Healthcare Robotics organization been stuck in the same spot for a long time? If that’s the case, it might be time to try something new to help it grow.
“Growth hacking” is a collection of tricks that could help you have an edge over your competition. We are talking about hacks that will aid your B2B Healthcare Robotics business. One effective collection of development hacks includes identifying your ideal customer and producing content to help them through the buyer’s journey until they make a purchase. Seem too good to be true? It’s not. It’s called Inbound Marketing and Sales.
Inbound marketing and sales techniques have proven to be effective in scaling services. According to a study by Hubspot, 59% of marketing professionals reported that Inbound marketing created better leads compared to traditional marketing, and is 61% more affordable compared to other methods. This means that standard marketing and sales like paid ads, cold calls, pop-ups, trade shows, and purchased lists are becoming much less effective for scaling sales.
Here are some great development hacks to scale your Healthcare Robotics firm using Inbound Methodology:
One of the most important steps in scaling your organization is to recognize the perfect customer you want to target. Finding this out will help you customize content for them. When describing the qualities of this ideal customer, generally described as a “buyer person,” consider their job duties, their objectives, their obstacles, and their decision-making process. You could get this information by using relevant discussion forums or asking questions from your existing customers. As soon as you have collected this information, you can give these personas names, like “Medical Director Doris” or “Clinician Clement.”
Take time regularly to release content that resolves the typical issues and questions raised by your buyer personalities. Text-based content like blogs, case studies, whitepapers, and ebooks can be very helpful for this. Engaging headlines with keywords that enhance your content for online search will attract the attention of your target market. Make sure your content production team stays away from using too much Healthcare Robotics jargon, which can end up confusing readers. According to Hubspot, ‘Visual content is 40X more likely to get shared on social media than other types of content.’ This means your content strategy should include visual content, like infographics and videos, in addition to the text-based content.
Getting leads is not enough to successfully scale your Healthcare Robotics company. You should nurture your leads according to the four phases of the buyer’s journey: attract, convert, close, and delight. When a prospect sends their contact information, they become a lead. Create a lead nurturing project with your marketing and sales teams to offer them valuable info regularly via email. When a lead makes a buying choice and the sale is closed, continue to engage them with even more quality content. Building solid connections with your clients helps turn them into evangelists of your brand name. They will share your content with their fans, bringing in more potential customers to your site.
As your company grows, it can be tough to engage everyone on an individual basis. To save time, it’s a good idea to use automation. You can use marketing automation software to collect contact information and send out tailored emails to your leads. These emails will be triggered to go out from the moment the lead gives their contact information on your site. These emails will nurture leads until they turn into customers.
According to research by Search Engine Land, 72% of customers count on online reviews just as much as they would suggestions from individuals. Flooding the web with favorable evaluations could then be a good strategy for growing your business These testimonials can be done through case studies demonstrating how your Healthcare Robotics business helped your clients address their issues. Reference specific numbers that will reveal what was accomplished. For example, you can say that your customer reduced their customer acquisition rates by 50% in three months. You can also create a specialized testimonial page on your site with quick reviews from customers. Make sure to include the name and company of the customer to show that the review is from a reliable source.
According to a report by Social Media Examiner, 89% of B2B online marketers use LinkedIn. You could use LinkedIn to produce brand name recognition, create leads, and develop new partnerships. The first step is to produce an account for your company that shows information regarding your business. Use keywords to make it easy for leads to find you. Remember to include the contact information to your site. Take time to release good content on your feed to keep leads involved. Your content needs to show thought leadership, organizational thought leadership, and thought leadership for the industry. This will help build trust from your followers and increase the chances of turning leads into buyers. You could also think about using paid ads and marketing to make sure your content shows up in users’ feeds. LinkedIn Company Page Analytics will help you keep an eye on the effectiveness of your content.
Scaling your Healthcare Robotics business will not happen overnight, but with the right strategies, you can increase your ROI and customer base. The Inbound Methodology is a great method to help your company reach its objectives and grow.
It can be hard even for the best marketing and sales teams to do this all alone. We’ve worked with many Management Directors and CEOs to grow their companies making use of the Inbound Methodology. Don’t hesitate to schedule a complimentary strategy session to help you examine your sources, gain useful understandings and pointers, and scale your B2B Healthcare Robotics organization.