Every Healthcare Robotics Chief Executive Officer or Director wants to increase the business for their company. One of the best ways to do this is to have an efficient marketing and sales strategy. Traditional marketing meant spending lots of money on print ads and other types of display advertising. It also included a lot of cold-calling and making sales pitches to people who might not want to know more about the product.
Over the last few years, though, a more reliable way to grow your organization is the new approach called “Inbound Methodology.” This marketing and sales strategy focuses on bringing in leads online (when they are searching for information), and turning them into clients using useful, relevant content and reliable nurturing methods. Research by Hubspot found that 93% of companies using Inbound Methodology saw a greater return on investment (ROI).
Here are seven ways to increase your Healthcare Robotics service using the Inbound Methodology:
Growing your company will require having a full understanding of your perfect customers. This can change a bit as your products and services evolve. Take time to produce Buyer Personas of your optimal clients. This should be a thorough exercise, and can include asking these fundamental questions:
What are their work obligations?
What are their goals?
How do they make decisions?
Where do they get their information?
Once you know who you are targeting with your Healthcare Robotics company, your marketing and sales groups can build content to inform and nurture leads as necessary.
If you don’t have a goal, it’s hard to judge your work. Establish clear objectives that you want to achieve in a set amount of time. For instance, you could set a target of bringing in 300 leads in the next six months. This means 50 leads every month, or ten leads weekly. In a similar way, you need to establish goals about how much you want to earn. Monitor your progress and make changes as necessary.
A strategic content plan will help bring in site visitors and convert them to leads. You need to make sure that the content your marketing and sales teams create is lined up with the phases of the Buyer’s Journey: Awareness, Consideration, and Decision.
Customers in the Awareness phase are just starting to recognize that they have an issue. Content at this phase needs to give as much detail as possible to determine your possible clients’ issues without being a sales pitch. Blogs, videos, and infographics are great for this phase. A State of Marketing study by Hubspot found that 92% of businesses that blog multiple times a day get clients through their blog sites.
Potential customers at the Consideration phase know their issue, and are looking for a service to fix it. To help them find useful options, premium content like ebooks, overviews, slideshares, and lists are ideal. You could as potential customers to send their contact information in return for this content. Keep sending them more information through email to nurture them and transform them into customers.
At the Decision phase, leads have compared their options and are ready to buy. This is where you can talk about your product and services and tell them why your Healthcare Robotics option is better than the competition. Support your claims with case studies, whitepapers, and reports.
According to a research study by GE Capital Retail Bank, 81% of buyers research online before making a buying decision. Enhancing your content for internet search will help improve your site’s ranking and make you more visible online. Your marketing group should do some research on which keywords your potential customers are using when looking online. These keywords can be in your headlines, content, meta summaries, page URLs, and alt messages. A good idea: long-tail keywords that have less competition will improve your chances of success. But stay away from the temptation to stuff your content with keywords because this might cause you to be penalized by search engines.
Having useful and enhanced content will not just instantly bring people to your site. You will need to advertise your content to produce more web traffic. Share links to your posts on social media. Premium content like whitepapers and ebooks can be advertised to your email list. Targeted social media marketing can be a great way to advertise your content.
Hubspot says that marketing automation is making use of a software application to automate marketing procedures like project monitoring, customer information collection, and segmentation. Using marketing automation makes procedures that would normally be done by hand easier. You can pick from a large group of options like Marketo, MailChimp, GetResponse, Hubspot, and Eloqua. A lot of these systems feature functions for Lead Nurturing, website visitor monitoring, CRM, social media, and analytics. Using automation will help improve your marketing efforts, save you time, and increase your revenues.
It is essential to create good content. It is also important to plan reliable lead nurturing. But, if you have a marketing team and a sales team with different objectives and initiatives, you will have some trouble. That is where “smarketing” comes in. As a supervisor of all these tasks, it’s a good idea to hold monthly meetings for your marketing and sales teams to help them update each other on new details, go over goals, and get on the same page. Ensure they are communicating with each other instead of competing with each other.
There you have it: 7 amazing ways you could increase your Healthcare Robotics business. Inbound Marketing and Sales is relatively new, and if you maximize it you will certainly not just have the ability to scale your service but will also have a happy staff that works well together.
We’ve helped several owners and CEOs integrate Inbound right into their marketing and sales plans. Do not hesitate to ask for a complimentary strategy session to help you evaluate your current methods and learn ways to grow your business even more!