When we say increasing “organic health technology marketing traffic” we’re not talking about people walking around the produce market, or hippies driving in Volkswagen vans. We’re instead talking about getting total strangers to find your Healthcare Technology company’s website on internet search engines without paying for advertising on Google, Social Media Channels, or pouring insane amount of money into health technology marketing.
Sound like magic? It isn’t. It’s Inbound Marketing.
According to Wikipedia, the phase of Inbound Marketing that’s known as “Attract” includes the following:
“Attract” in health technology marketing does not mean attracting random people; companies want to attract the right people at the right time with the right contents. Building a company on the Buyer Personas, one can define which are the beliefs, pains, hobbies etc. of our customer and on their basis one can create the right contents to attract visitors on one’s blog, social, Youtube channel etc.”
Inbound Marketing is a proven methodology for increasing organic traffic to B2B company websites. The method includes creation of strategic original Content, leveraging SEO, and Social Media Promotion. Here are some components that can help you get more organic visitors to your health technology marketing website:
1. Blog Frequently
Different prospects have different difficulties. These people are constantly looking for answers online. You can discover exactly what your perfect purchasers require by searching on social networks and checking out relevant forums. As soon as you’ve discovered these details, you can then compose helpful blog articles to provide them answers. Don’t forget to include keywords which your perfect prospects are most likely to utilize when browsing online. Posting useful and keyword-optimized material routinely will assist organically bringing more visitors to your healthtech company’s website. Doing this will also establish you as a specialist in the market, thus improving your brand name recognition.
Besides writing routine posts, you might write guides that provide insights on related topics. A fine example is this conclusive guides by the B2B company Marketo.
2. Use Long-Tail Keywords
After you’ve created the valuable health technology marketing content, you want to make sure your target audience will find it. When doing research and selecting keywords, avoid typical or obvious keywords because they are probably excessively used and hence really competitive. To boost your search engine ranking, it’s recommended to opt for long-tail keywords. For instance, instead of utilizing the essential phrase ‘healthcare platform solution’, you might have something more unique like ‘how to reduce medical billing paperwork’. The latter is more likely to drive more organic traffic to your site.
3. Contribute to Authoritative Industry Websites
Writing for other reputable health-related sites in your niche is a great way of attracting organic traffic to your site. Most of these websites will allow you to add a link to your website or social media accounts in the content or author bio. Having such backlinks to your site will enhance your search engine ranking and attract more organic health technology marketing traffic. However, don’t make the mistake of writing for low quality sites since this can have a negative impact.
4. Leverage Internal Linking
Most people focus on getting backlinks and forget about creating internal links to their own website. However, internal linking can be a very effective strategy for enhancing organic traffic to your site. Whenever you write new content on your site, be sure to link to relevant existing articles. This will not only improve your SEO, but also ensure that visitors spend more time on your site.
5. Optimize Your Images
Jeff Bullas suggests that blog posts with images get as much as 94% more views. Optimizing your images can help increase your organic traffic even further. Start by adding keywords to all your file names, ensuring that the words are separated using hyphens. The alt-text should also contain relevant keywords describing the image. This will make it easier for your prospects to find your content online.
6. Check Your Backlinks and Remove Bad Ones
Backlinks are a vital element in Search Engine Optimization. It is such links that help improve your ranking and attract traffic to your site. However, not all links are beneficial for SEO. Getting backlinks from low quality or blacklisted sites can have a very detrimental effect on your ranking. This is why it’s important to perform a regular audit of your backlinks. As mentioned previously, a good backlink should be from a reputable site in your niche. It is a plus if the site has a good domain authority. The link should be dofollow in order to attract organic traffic. Finally, the link should be contextual (relevant to the content in which it appears).
After carrying out an audit of your backlinks, act fast and get rid of all the bad backlinks. Besides negatively affecting your ranking, such bad links can result in Google penalties. Send an email to the webmasters and ask them to eliminate the bad link from their site. Continue sending follow up emails if they don’t respond within a few days. If they don’t comply, you use the Google Disavow Tool to submit a disavow report.
7. Leverage Social Media by Promoting Helpful Content
Sharing content on social media is one of the best ways of driving traffic to your healthcare technology website. Therefore, be sure to add social sharing links to your blog posts. If visitors find the content interesting, they are likely to share it with their connections. You should also take time to update your social media accounts with new information regularly.
8. Monitor Your SEO Progress
Improving your organic traffic is a continuous process. This is why you need to keep monitoring your organic traffic on a weekly or monthly basis. Find out what worked and what failed. Take time to analyze all your backlinks. Some of the most popular tools to monitor and track your SEO progress are HubSpot, SEMrush, Moz, ahrefs, and SERPs.
The Bottom Line
Driving organic traffic to your site is only one stage of the novel marketing methodology called Inbound Marketing. The methodology involves creating valuable content for your website visitors and using this content to stay in contact with those who’ve converted to qualified leads. Your healthcare technology company can utilize Inbound to attract new visitors to your website, convert them into leads, and nurture these leads into loyal customers.
It can be very challenging to do all of this alone. We here at Responsify partner with health technology marketers to offer strategy, support, and help implementing these activities.
We’ve worked with countless marketing pros to outline and implement Inbound Marketing strategies for their companies. Feel free to request a free strategy session now to help you evaluate your assets and get free insights and suggestions to guide you in the right direction.