Involving decision makers in practices, clinics, hospitals, or health systems is no very easy job. These high-powered execs, supervisors, and supervisors are busier than ever. This makes health administration software marketing particularly tough. Nowadays, along with their many work duties, potential customers are swamped with emails, advertisements, and telephone calls that interrupt their day. This means it’s more important than ever to engage with your leads on their schedule, rather than just sending messages arbitrarily.
A new type of marketing called Inbound Marketing outlines a method, not just a collection of strategies or methods, to guide prospects through their journey of not knowing their problem (awareness phase), to recognizing they have an issue and also thinking about an option (consideration phase), to making the final choice (decision phase).
Here are some ways to engage new potential clinical administration and backend software potential customers:
1. Post informative and engaging blog content
Remember this: content is king. A study by Roper Public Affairs found that 80% of B2B decision-makers like to get information from a collection of posts more than advertisements. A HubSpot study revealed that firms that blog often produce 4.5x more leads compared to those that do not. You can engage potential customers by providing consistent content that helps resolve their issues and matches their interests. Remember: don’t make this content all about your company or turn it into a sales pitch. Then, customers will think you are just after a sale. You can get new leads engaged by giving them helpful information and solutions to their problems. You can also encourage customers to add guest posts or reviews. This will help boost the chances of your blog being shared. Produce a customized Inbound Strategy to make sure the content you develop will be important to your leads.
2. Ask users to add blog comments and social media feedback
Offering quality content can be tricky, and is just the beginning. You want to get the attention of your target market. One of the best ways to do this is by asking questions at the end of posts and articles. When customers leave comments, thank them for their message and leave a thorough response. This will help build trust and loyalty among your customers, and will keep them coming back. You might run into spam comments that are not related to your article. If this happens, take some time to weed them out so all your comments and messages relate to the original post.
3. Host Google Hangouts or Webinars
People love things that are visual, so it’s a good idea to use tools like Google Hangout or webinars to get customers engaged in real time. You can connect directly to your customers via voice and/or video. Use graphics, slides, and live video clips to share your content. At the end of the Google Hangout or webinar session, you could have a Q&A session to deal with any kind of inquiries. This will help build an even deeper connection with your clients since it’s a two-way interaction.
4. Develop a community or group
One of the best ways to get new customers involved is with special Online Communities or Forums. Your buyers could obtain automated accessibility to your members-only group. The participants of this team could connect with each other and discuss topics pertaining to clinical administration and backend software. Use these forums to share helpful content that is not available to the general public. You could also offer them special prices or sales. Belonging to such a group will make your customers feel special and will boost the chances of repeat sales.
5. Co-create with existing customers
If you want to introduce a new clinical administration and backend software product, enhance your website, or write an eBook, ask your clients for ideas. Getting clients involved with your big choices can help cultivate loyalty. When the process is finished, they will feel connected and happy they were involved. Hold a competition and offer rewards for the best ideas. These rewards can include a free gift, a discounted rate, or a special mention on your site!
6. Commemorate big events together
Celebrating landmarks with your clients is a great way to build strong partnerships. A landmark can be anything from receiving a much-coveted honor, to reaching a goal of a specific number of YouTube followers. Send messages to your email list, local customers, and social media followers to make them feel like they were part of the success. You could also offer special prices. It’s a good idea to acknowledge the success of your clients, and include them whenever you can.
7. Monitor your social media
Social media is one of the best ways to engage with customers on discussions related to your sector. Think about the subjects that get the most comments, shares, and likes. This will give you a good idea of what to blog about in your upcoming posts. You could also participate yourself in these discussions, adding comments, likes, and shares. This will position you as an authority and boost your credibility with clients.
8. Build your list of leads and nurture them
Email marketing is one of the most reliable strategies for nurturing B2B customer partnerships. Hubspot found that 86% of individuals in business like to use email for interaction. Sending out value-packed Lead Nurturing Emails will keep interested and involved, and will keep your name at the top of their minds. You could send them updates on current sector news, and share content from your blog. This will help them move along the buyer’s journey. A regular e-newsletter would also work to keep them informed.
The Final Word
Involving brand-new potential customers is key to enhancing your brand name recognition and producing more qualified leads, so your sales group can turn them into clients. Use the ideas provided to engage possible leads as part of a well-crafted Inbound Marketing Strategy.
It can be hard to do this all alone, though. At Responsify, we work with clinical administration and backend software marketing experts to offer strategy, support, and aid in executing these tasks. By collaborating, we help marketing professionals purposefully draw in brand-new site visitors, convert them to qualified leads and loyal clients.
We’ve assisted several marketing pros detail and execute customer engagement strategies. Do not hesitate to ask for a free strategy session to help you review your properties and offer advice on how to get to the next level.