The clinical administration and backend software market is being inundated with new competition in the industry trying to market their products and services. In 2015, the Global Digital Health Market reached USD 51.3 billion, with 25.9% compound annual growth expected between 2016 and 2014, according to Global Market Insights.
With numerous clinical administration and backend software firms available, the marketplace has ended up become more saturated and competitive. And while that may seem like a problem for marketers in the industry, there is a way to stand out. When a health administration software market is more crowded, it means there is more need for the products and services being provided. On top of that, a competitive market means the necessity for more innovation and creative ideas.
Here are some suggestions for remaining competitive in the saturated clinical administration and health administration software market by being more customer-centered and inbound-driven:
1. Create high-quality, valuable content
Producing educational content is a great way to drive traffic to your site. You can keep leads engaged and stay at the top of their minds by creating at least two articles every week on subjects they will find helpful. Research and include long-tail keyword phrases in your titles and content to be easier to find. You can create blogs, whitepapers, and e-books that offer information on industry-specific issues. You can also host a webinar, and afterward hold an online Q&A with your target market.
2. Incorporate influencers right into your content
Decision makers and leaders often look for opinions from industry experts when they are evaluating new products and services. Research by Tomoson found that influencer marketing is the fastest growing online customer acquisition approach. Many technology companies are partnering with influencers to increase brand awareness and trust. The first step in this strategic marketing approach is to identify your target audience. Find out what their difficulties are, where they participate online, and who they follow. Then, connect with a couple of influencers and ask them to share your content with their fans on their networks. Find influencers using a variety of resources, like FollowerWonk, BuzzStream, GroupHigh, and MuckRack. This can all be part of your Content and Inbound Strategy.
3. Develop how-to posts and videos
Individuals want information and options that are straightforward and easy to understand. Consider creating how-to articles, videos, and animations that show what your services and products can do for them. Blogs should be at least 600 words (better if they are longer), and should be optimized for search engines. For videos, make them short and entertaining to keep the viewer’s attention. When you produce the understanding that your clinical administration and backend software option is better than others, individuals are more likely to think about getting your product. Medical Realities, a firm focusing on the development of online surgical procedure training strategies for clinical students, is a good example of this. They produced a 360-degree video on YouTube video demonstrating how their technology functions.
4. List your business in health-related directories
There are a lot of directory sites that list a variety of clinical administration and backend software business with a large range of product or services. As an example, the Global Health Insider is a directory site that lists clinical administration and backend software companies that produce options such as laboratory technology, immunology, and recovery technology. Firms can give their phone numbers, email addresses, and website in their listing. Being part of these directories will increase your site’s search position and make you more visible online, so you can have an edge over the competition.
5. Participate in online forums and blogs
There many industry-specific discussion forums on the web. Search Google to find a variety of online forums associated with clinical administration and backend software. Make sure to focus on forums with high engagement and credibility. People who use these forums are typically trying to find information and answers before they make a purchase. Seek out those who are asking questions related to your product or service, and help by giving them answers. Be sure to leave your contact information on the site. This will help you build up your company as an authority in the industry, making potential customers more likely to visit your site and purchase from you when they need to.
6. Submit articles in medical journals
A research study by the Content Marketing Institute revealed that 80% of decision-makers like to get information from informative articles over advertisements.Clinical administration and backend software exec specialists review clinical journals to keep up-to-date on news and advancements in the industry. Several of the most preferred journals in clinical administration and backend software are the Harvard Health Journal, American Journal of Preventive Medicine, Journal of Adolescent Health, Mayo Clinic Proceedings, and The Lancet. Get your company’s leaders to create guest blog posts and you’ll be able to position the firm as an authority in the clinical administration and backend software sector and also create important backlinks to your website.
7. Build social media groups
Social media supplies clinical administration and backend software businesses with a chance to produce brand name recognition and engage with their clients. Among the very best means of connecting with your target market is via industry-specific social media groups. You could sign up with currently existing groups or produce one on your own. Philips Healthcare, a business whose objective is to connect information, technology, and individuals effortlessly, has a LinkedIn group called Innovations in Health. In this team, clinical administration and backend software experts talk about the technologies as well as obstacles of the sector. It has nearly 150,000 participants that include managers, administration, execs, medical professionals, and well as experts.
The Bottom Line
The key to standing apart in an extremely saturated clinical administration and backend software sector is an energetic development of beneficial content and participation online in the many clinical administration and backend software communities. You and your business’s clinical administration and backend software specialists could team up on developing and dispersing academic content that would attract your prospective buyers and make your business a leader in the health administration software market.
This can be a hard job to do alone. Responsify works with clinical administration and backend software marketing professionals to offer strategy, support, and assistance in carrying out these tasks, so they could purposefully contend in a saturated market, bring in brand-new site visitors, and convert them to qualified leads and pleased consumers.
If you want to see how we could help your clinical administration and backend software firm compete, do not hesitate to ask for a free strategy session. We’re here to help, and we’d love to help you review your assets and give you tips on how to succeed.