The Clinical Administration and Backend software market is a fast-paced world, and consistent health administration software customer acquisition strategies are key to survival. One of the best, and most affordable, methods of getting new customers is through a new technique called “Inbound” marketing and sales. This includes producing and leveraging useful and targeted content to bring in new leads to your website, nurturing them, and turning them into clients. Inbound marketing and sales have been confirmed to create better outcomes than traditional methods like print marketing, tv and radio ads, email blasts, cold-calls, trade shows, and buying lists. According to Hubspot research, 92% of B2B businesses said they get more web traffic and leads using Inbound strategies.
Getting new practice, clinics, hospitals, and health system sales and customers takes effort and commitment, and Inbound techniques can help you engage decision makers and influencers to quicken the process.
The first step to building compelling health administration software customer acquisition strategies is to identify your optimal customers. Take time to develop “Buyer Personas” (imaginary depictions of your perfect customer) such as “Private Practitioner Peter” or “Medical Director Deitrick.” Do some research to figure out all you can about them. What is their role in their company? What are their objectives? What kind of obstacles do they face at work? How do they make their decisions? Where do they get information from? Having this information on your ideal customers will make it easier to target them with your content. Then, you can establish your personal Inbound strategy, or look for help from specialists. A good strategy includes Buyer Personas, a map of their Buyer’s Journey, a comprehensive SEO keyword study, a content plan, and a plan outlining your social media and lead nurturing.
Consistent quality content will help keep your target market engaged and will position you as a specialist in the market. Enhancing your content using keywords will help enhance your search engine rankings and will make it easier to find you online. There are lots of types of content that will help you build compelling health administration software customer acquisition strategies:
A call-to-action (CTA) is a button or link that guides visitors what to do next. Site visitors need to know exactly what they will get if they click on the CTA, which will connect them to one of your landing pages. These can be “Download the ebook now” or “Join our newsletter.” CTAs should include a sense of urgency to get the user to take action. Ask your website design team to place your CTA “above the fold” so your visitors can see it without scrolling. You should also make sure that the buttons are big enough and stand out on mobile devices. If your landing page is big, use a second CTA in the middle, and a third at the end.
Landing pages are often overlooked parts of the customer acquisition process. This is the page where site visitors come after clicking a call-to-action. They can be a contact page, a signup page, or a product page. Make sure your landing page has engaging headlines, social proof, and a good value proposition. It also needs to have good pictures and effective CTAs from your Clinical Administration and Backend software website. A study by Switch Video found that a demo video on your landing page could boost conversions by 10-20%. You could also use screenshots of your content. Use keywords to help bring in more organic web traffic and take away navigation so the visitor has to stay on the page until they take the desired action. Color psychology techniques could also be a great way to engage site visitors.
Attracting new customers fast can seem tricky when you are low on resources and traditional marketing methods aren’t working. With Inbound marketing and sales, you can establish strategies and execute a long lasting process of consistently getting new people to your site, new leads, and, eventually, customers.
We’ve worked with many CEOs and Managing Directors to include Inbound Methodology into their marketing and sales plans. Do not hesitate to schedule your totally free strategy session. We can help you assess your current process and come up with ways to get you new Clinical Administration and Backend software customers before your competition.