If you’re trying to get new customers for your Clinical Administration and Backend software business, you know that the saying “it takes money to make money” is true. You need to make a financial investment in areas like branding, promotions, and marketing before you start seeing big returns. This investment is even bigger if you are doing traditional marketing like advertisements, trade shows, and print. The bright side, though, is that you can reduce your health administration software customer acquisition costs by utilizing Inbound Marketing strategies. A Weidert research study found that Inbound Marketing sets you back 61% less compared to conventional marketing.
The first step to cutting your health administration software customer acquisition costs is to understand who you want to sell to. This will help you target ideal customers and keep you from spending money on people who aren’t interested. Buyer Personas are imaginary personalities that stand in for ideal customers that you want to target. For example, you can have “Clinician Calvin” or “Director Daniel.” What are their duties in the company? What are their goals? Once you have a complete understanding of your ideal buyers you will be able to develop a better strategy for reaching them.
You need to figure out what you are trying to achieve. For example, if you determine that you want to get more qualified leads, all your initiatives need to be routed in the direction of marketing to certain target markets, also known as your buyer persona. These objectives need to be SMART (specific, measurable, attainable, realistic, and time-bound). For example, producing 500 leads every quarter would be a more specific goal than just saying “produce more leads.” It would be a good idea to start small and enhance these goals as you go along.
Developing informative content that your ideal buyers want is at the center of Inbound Marketing. Once you have set your marketing objectives, you can begin laying out a content strategy. The content you produce needs to be full of useful information to bring in new site visitors and engage your existing leads. This will help boost your brand name recognition among both your brand new and existing customers. Don’t just use this content to go on and on about your business, though. As amazing as your Clinical Administration and Backend software service or product is, you first want to develop trust with your target market by giving information that will help their issues instead of simply marketing your business.
Content can be anything from blogs, social media posts, case studies, ebooks, webinars, videos, and whitepapers. Creating guest blog posts for other Clinical Administration and Backend software blog sites is also a great way to reach a bigger audience. To make it even easier for people to find you online, be sure to use Search Engine Optimization (SEO). Do some research on popular long-tail phrases and keywords that are used when leads are searching online. Put these keywords in your URLs, headers, paragraphs, meta summaries, and alt messages. This will help your site’s search engine ranking and will boost your visibility.
Your leads are probably not ready to make a buying decision right away. They will likely need to talk with others, ask questions, and do research on alternative options. Effective email lead nurturing will help you keep your leads engaged until they are ready to purchase. One of the best ways to do this is with marketing automation. You can use a CRM software program like Marketo or Hubspot to automate your emails and social media posts to get to your audience at set times. Marketing automation lets you collect emails from your target market and send them useful information, like blog posts. This will help your leads keep your name at the top of their mind and boost the opportunities of you making the sale.
Every so often, you need to check how your Inbound marketing is playing out for your Clinical Administration and Backend software business. This type of evaluation will help you know which strategies are working and which ones are not. There are many tools out there to help you with this. For example, BuzzSumo will help you find out how many times your content was shared on social media networks. Google Analytics will help track metrics like how many site visitors you got and your bounce rate. Providers like Moz and Hubspot will help you track SEO development. Using these tools, you will have the ability to tweak your Inbound marketing strategies to completely fit your Clinical Administration and Backend software business.
As the director of your operations, you might not have noticed that conventional marketing is greatly increasing your health administration software customer acquisition costs. These marketing strategies not only drain your money, but also take the power away from your marketing team. With Inbound Methodology, though, you can bring in more ideal customers and nurture them to turn them into clients.
We’ve worked with many Presidents, CEOs, and Directors to execute Inbound strategies with their marketing and sales groups. You could ask for a cost-free strategy session to help you examine your current strategies and see how to lower your health administration software customer acquisition costs!