What Health Administration Software Companies Can Learn from B2Bs

Scaling a Clinical Administration and Backend software business is no simple job. You have to have the ideal people to build your team and a good market to sell in. Then, you need the best process to find lasting growth for your firm. Basic B2B strategies of obtaining brand-new consumers with recommendations, collaborations, getting lists, trade shows, and sales emails are played out, and professionals need to find new methods to grow. Selling to people in practices, clinics, hospitals, or health systems are no exemption.

That’s where a brand-new process of bringing in ideal clients called “Inbound” marketing and sales (or “smarketing”) comes in.

An increasing number of health administration software companies across markets are starting to integrate the Inbound approach as a component of their total marketing and sales strategies. According to the State of Inbound Report by Hubspot, health administration software companies are three times more likely to find greater return on investment (ROI) from executing Inbound tactics compared to those who are using traditional marketing and sales methods. Inbound strategies have many benefits, like:

  • Helping boost brand name recognition
  • A lot cheaper than traditional techniques like ads, cold-calling, trade shows, etc.
  • Allows you to build strong partnerships with customers by consistently giving them information and advice on relevant topics
  • Produces high-quality web traffic and leads
  • Builds trust from leads

Below are four B2B health administration software companies that scaled their growth by applying the Inbound Methodology:


Flex-A-Seal develops and produces mechanical seals for commercial pumps.

When the employees at Flex-a-Seal recognized that they weren’t getting enough web traffic, they partnered with an Inbound company to find new ways of marketing. The company redesigned the firm’s website and enhanced it for online search using appropriate keywords. Because of this, the site ranked first in search engine results for targeted keywords and their organic web traffic went up more than 95%. The Inbound firm also created free idea sheets that site visitors to Flex-a-Seal’s page could download and install in return for their contact information. This strategy created more than 50 qualified leads in four months.

Flex-a-Seal also had a factory in Brazil that wanted to increase their sales in the South American market. The inbound firm produced flexaseal.mx, a microsite targeted at Spanish speaking customers. This created several leads throughout various Latin American countries, and raised Flex-a-Seal’s sales by 400%.

Besides concentrating on their website, Flex-a-Seal wanted to create more leads through social media. The Inbound company developed a Linkedin business page for prospecting and engagement. Because of this project, Flex-a-Seal upped their LinkedIn fans by 800% and developed themselves as an authority in the liquid-securing market.

Bell Performance

Bell Performance is a leading maker of oil and gas additives.

Originally, the firm didn’t have a website they could use to create leads online. They wanted to get more brand name recognition, so the first site was to build a better website. To start this, Bell Performance looked for solutions from an Inbound firm. The company helped Bell identify their buyer personas and developed a personalized website with content that targeted their idea customers. That first step alone increased their organic web traffic by 700% in just one year.

The Inbound company also developed landing pages to get the site visitor’s contact information. Various offers were advertised with social media and email to route possible customers to the landing pages. This caused a boost in lead generation of 1400% in two years.

By using Inbound strategies, Bell Performance was able to close 600 new internet sales in the first year. In the second year, their internet sales grew by 80%.

HUI Manufacturing

HUI Manufacturing specializes in sheet metal fabrication of medical carts and industrial products.

HUI had previously used pay-per-click (PPC) advertising and marketing to create leads and wanted new ways to bring in organic web traffic. They went to an Inbound company for help. This company helped HUI produce the Medical Carts blog and created a 6-month content calendar of posts that related to their clients’ needs. They also produced long-form content like cheat sheets, ebooks, and overviews that the visitors could trade in their contact information to get before downloading. This content was primarily advertised in targeted LinkedIn groups. timetable

This resulted in a 68% boost in organic traffic and a 115% boost in web traffic from LinkedIn alone. Website lead conversions increased by 150%. In the first eleven months, the new sales created through the Inbound strategies led to more than a few million dollars in earnings.

Corrugated Metals

Corrugated Metals is a firm that provides steel corrugating product or services for the protection, transport, construction, and equipment industries.

Corrugated Metals had a hard time getting qualified leads and improving their sales profits. To conquer this issues, they decided to work with an Inbound company. The first step was to upgrade the whole business sit and create a responsive page that worked on both smartphones and computers. Then, they developed blog content on topics like “energy efficient building materials” to bring in organic traffic with keywords to optimize for online search. This content was promoted on their social media networks to bring in more people to the Corrugated Metals’ website.

With this marketing project, Corrugated Metals experienced a 198% rise in website traffic and a 285% increase in leads!

The final word

The world, and the marketplace, is changing quickly, and you need to keep up to match the needs of your clients. Modern buyers aren’t interested in traditional and generic content, but they will value informative, relevant content that’s created using Inbound strategies. It’s time to put your potential customers first so that you can attract the attention of your leads and grow your profits.

As Inbound professionals, Responsify has helped lots of marketing experts and sales groups include Inbound right into their lead generating and nurturing plans. Do not hesitate to schedule your free strategy session today. We could help you go over your current strategies and give recommendations on how to scale your Clinical Administration and Backend software firm!

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