Being an education technology company you understand that no grade level, whether it be for K-12 or higher education, can ever be taught without some sort of plan. Marketing is no different.
Nowadays, the number of available marketing tactics are enough to make your head spin (apps, platforms, automations, services, the list goes on…).
Whether you’re marketing an app, game, LMS, classroom hardware, or other educational solution, what’s critical is creating a marketing strategy that your customers will LOVE. The best strategy to do that is creating content for your customers that helps educate, inform, and raise their interest in your education technology solutions. As you may know, this new method is known as Content Marketing and Inbound Marketing.
Taking the Inbound Marketing approach helps you attract website visitors organically, convert them to qualified leads, and turn them into happy customers for years to come!
Below are the 4 critical phases of developing a Content & Inbound Strategy to create customer-centered content.
To set a target for your new marketing efforts, it’s important to honestly assess where you are.
Phase Result: Join the team by devising insights on where you are now. What marketing assets do you currently have? What objectives do you hope to pursue for organizational growth?
Buyer Persona Development
In this phase, you outline and define a complete portrait of who your buyers are. This phase requires that you collaborate with your colleagues to determine who your personas are. Ideally, you would want to get feedback from existing or potential customers.
Phase Result: Discover your target Buyer Personas, and how each persona travels as they engage in their research online.
Buyer Journey Mapping
In this phase, content such as eBooks and email subject lines are outlined to convert, qualify, and nurture your leads.
Phase Result: Outline offers and email subject lines that convert, qualify, and nurture your leads throughout the buyer persona’s journey.
Inbound Campaign Setup
In this phase, all the content ideas brainstormed come together in an inbound strategy.
Phase Result: Develop a detailed content plan to attract personas by answering common questions via your blog and premium content offers.
The Bottom Line
Never lose sight of exactly what’s most important: creating content and a message that your audience will love. So when you’re constructing a marketing plan for your education technology company, make an effort to develop a thorough Content Strategy. And remember that efficient methods are tough to establish on your own. Don’t hesitate to seek external aid to get a fresh point of view and get it right. Then you’ll be on your way to continually converting total complete strangers into faithful customers!
To learn about what’s needed to develop an effective Content and Inbound Strategy, grab our free eBook here!
If you have any questions about how to get started with an Inbound Strategy for your company, don’t be shy, reserve a time to speak with us here. We’re delighted to assist!