Customers need content, so we have to give the people what they want…but we need a writer before we can do that.
What do content writers charge? How well do they know education technology? These burning questions have been eating away at you for a while. Let’s put them to bed.
Here’s everything you need to know when it comes to hiring content writers. Go get ‘em!
There’s a shrieking elephant in the room. We can’t ignore it (we’ve tried), so let’s face it head-on.
Content writing isn’t the newest kid on the block, but it hasn’t been around long enough to be fully standardized in terms of pricing.
This is what you can expect:
It’s a confusing and misleading process. No, it’s not dating, but it’s close.
When judging whether a writer is a good fit, the most natural place to start is with a writing sample. But be warned: Things aren’t always what they appear to be.
Here’s what to look out for when assessing a content writer:
Positive reinforcement works. After all, who doesn’t like to feel appreciated?
Although, actions do speak louder than words. A “Thank you” is great, but nothing beats a pat on the back (figuratively speaking).
So you now have a pretty solid idea of what to consider when hiring content and blog writers. Ready to finally relax? No, we didn’t think so.
It takes more than a way with words to attract visitors and convert them to qualified leads. You need design, search engine awareness, technical savvy, and above all, strategy. Content creation isn’t a one person show; it’s a team effort.
As an alternative, you can work with a content provider (like ourselves). We can create the content strategy, content, optimization, and design that will resonate with your customers.
To learn about what’s needed to develop an effective Content and Inbound Strategy, grab our free eBook here!
If you have any questions about how to get started with an Inbound Strategy for your education company, don’t be shy, reserve a time to speak with us here. We’re happy to help!