Has your Electronic Health Record (EHR) software company been stuck at the same level for a long time? If so, it’s possibly time to start working on finding a new way to scale and take your business to the next level.
If you’ve never heard the term “growth hacking,” it’s a new set of techniques that can help companies grow and get an edge. Growth hacking surely includes viral video clips of cats, but we’re talking about the ones that are relevant to your B2B Electronic Health Record (EHR) software firm. One effective collection of growth hacks includes identifying ideal prospects and producing content to lead them on a journey toward becoming a happy customer. Seem too good to be true? It’s not. This method is called Inbound Marketing and Sales.
Inbound marketing and sales have proven to be effective in scaling services. According to a current study by Hubspot, 59% of marketing professionals reported that Inbound marketing brought in better leads than traditional marketing, and is 61% less expensive compared to other methods. This means that traditional marketing and sales approaches like paid ads, cold calls, trade shows, and purchased email lists are less effective for scaling sales.
Here are 6 great growth hacks for scaling your Electronic Health Record software firm making use of the Inbound Methodology:
1. Identify your ideal customer
One of the biggest ways to scale your company is to know the ideal customer that you want to get. Identifying who you are targeting will help customize content for them. When describing the characteristics of this ideal customer, typically called a “buyer persona,” think about their work responsibilities, their goals, obstacles, and how they make decisions. You can get this information by looking at relevant online forums or doing some research in your target market. You can even ask questions of your current customers. Once you have collected all of this information, you should designate names to your personas, like “Medical Director Doris” or “Clinician Clement.”
2. Develop targeted content
Take time to regularly release content that resolves the typical problems and concerns of your buyer personas. Text-based content like blogs, case studies, whitepapers, and ebooks can be effective for this. Engaging headlines with the ideal keywords that enhance your content for online search will get the attention of your target market. Make sure your content development team stays away from using excessive Electronic Health Record software jargon that might confuse your readers. According to Hubspot, ‘Visual content is 40X more likely to get shared on social media than other types of content’. Therefore, it’s a good idea to use visuals in your content strategy, like infographics and videos along with your text-based content.
3. Nurture your leads
Getting leads is not enough to scale your Electronic Health Record software firm. You need to nurture your leads according to the four phases of the buyer’s journey: attract, convert, close, and delight. As soon as a prospect gives their contact information for your premium content, they become a lead. Build a lead nurturing campaign with your marketing and sales teams that will offer helpful information through emails. When a lead makes a buying choice and the sale is closed, continue engaging your new customer with even more excellent content. Build solid connections with them and you are more likely to turn them into evangelists of your brand name. They will then be more likely to share your content with their contacts, bringing in more potential customers to your site.
4. Automate your procedures
As your business grows, it can become harder to engage each of your clients on an individual basis. To save time, it’s a good idea to switch from manual to automated systems. You can use marketing automation tools to collect contact information and send out customized emails to your leads. These emails should be sent as soon as the person gives their contact information. They will help nurture potential customers until they convert to clients.
5. Use online reviews
According to research by Search Engine Land, 72% of customers rely on online reviews just as much as a suggestion from a friend. Filling the web with favorable reviews could, therefore, be a useful strategy for growing your company. These can be case studies demonstrating how your Electronic Health software company helped your clients fix their troubles and overcome their obstacles. Reference numbers that will show how much was accomplished. For example, you could say that your customers reduced their customer acquisition rate by 50% in three months. You can also create a dedicated testimony page on our site with short testimonies from various clients. Make sure to include the name of the person and their company to show your target market that the review comes from a trustworthy place.
6. Use LinkedIn
According to a current study by Social Media Examiner, 89% of B2B online marketers use LinkedIn. You can use LinkedIn to produce brand name recognition, create leads, or build partnerships. The first step is to develop a professional organization page that shows all the information about your company and products. Enhance your page using key phrases, making it easier for followers to find you online. Always remember to include a link to your company site. Take some time to release great content on your timeline to keep your fans engaged. Your content should show thought leadership, industry leadership, and organizational leadership. This will help develop trust with your followers and will increase the chances of transforming your leads to buyers. You can also consider using paid ads to make sure your content shows up on the feeds of the leads you are targeting. LinkedIn Company Page Analytics will help you monitor the effectiveness of your content.
The final word
Scaling your Electronic Health Record software company will not happen overnight, but with the right strategies, your company will slowly increase its ROI and customer base. The Inbound Methodology is a great set of sustainable techniques that will help you reach your company goals of scaling and growth.
It can be hard for even the most effective marketing and sales teams to do this all alone. We’ve worked with many Management Directors and CEOs to grow their companies using Inbound. Don’t hesitate to schedule a free strategy session to examine your current methods, gain important advice, and scale your B2B Electronic Health Record software company. We are here to help!