Nowadays, everyone’s an expert to some degree, or at least that’s how many of us feel. Thanks to technology we can access almost any type of information in an instant. Because of this, customers don’t need ads and sales pitches to find the answers.
In 2011, a study conducted by The Content Council showed that 70% of consumers no longer list advertisements as their preferred source of info. Can you guess what their new favorite is? Content! Lots and lots of content!
Content based marketing is an important element in every fruitful B2B or B2C relationship in EdTech. It’s power is often underestimated, but you would be doing yourself a disservice if you followed the wrong crowd. We can prove it.
We have 3 reasons that will change the way you think of content marketing.
Let’s dig in!
Content Builds and Maintains a Connection with Your Brand
Product marketing isn’t the only way to create a positive brand association. Every interaction, no matter how brief, can leave a glowing impression of your business.
Once you’ve secured a prospect’s interest, you don’t want them to slip away. Quality content is a great way to maintain the rapport that you worked so hard to build. If your visitors are delighted and educated by what they’re reading, they’ll explore your site’s other offerings.
What’s the best part of quality content? It’s a gift that keeps on giving. A winning post can continue to draw in web traffic months down the road, or even years after it has been published. Relevant and accurate information never goes out of style. It’s a pity we can’t say the same for some of those interesting fashion trends.
This isn’t to say that you shouldn’t post content that is timely and up-to-date. Green technology changes at a blinding speed. It’s too much for your consumers to keep up with if they don’t have a helping hand.
Look at Your Peers. They Love Content!
Everyone’s parents have asked them, “Would you jump off a cliff if everyone else was doing it?”
The answer is obviously…YES! If the bottom of that cliff was packed with pillows and a promise of success, why not?
We’re not going to ask you to take a leap of faith. Content market is a proven method, and many of your peers already know this. According to a 2014 survey by Content Marketing Institute and Marketing Profs, 66% of successful marketers utilized a documented content strategy. Of the unsuccessful marketers, only 11% had a detailed content strategy.
These numbers aren’t indicative of the whole story, but we can clearly see that a dynamic content strategy increases your chances of success.
It’s All in the ROI
A major selling point of content based marketing is that it’s cost effective. With traditional marketing methods, it costs roughly $373 to generate a single lead. But with marketing, the price drops to about $143.
Cheaper isn’t always better, though. How effective is content at bringing in new prospects? Very! Businesses that employ an expertly planned content strategy produces 67% more leads than the ones that don’t.
However you look at it, you get more bang for your buck. Particularly when you consider that content and email marketing are a match made in heaven. After all, email marketing boasts an astonishing ROI of 4,300%!
The Bottom Line
To learn about what’s needed to develop an effective Content and Inbound Strategy, grab our free eBook here!
If you have any questions about how to get started with an Inbound Strategy for your Education Tecnology company, don’t be shy, reserve a time to speak with us here. We’re happy to help!