When we mention boosting “Organic Traffic” we’re not talking about people walking around an organic market, or hippies driving in Volkswagen vans. Instead, we’re talking about getting strangers to discover your Education Technology (EdTech) business’s website using search engines without having to spend money for marketing on Google or Social Media Channels.
Seem like magic? It isn’t. It’s Inbound Marketing.
According to Wikipedia, the stage of Inbound EdTech campaign that’s referred to as “Attract” consists of the following:
“Attract” does not mean attracting random people; companies want to attract the right people at the right time with the right contents. Building a company on the Buyer Personas, one can define which are the beliefs, pains, hobbies etc. of our customer and on their basis one can create the right contents to attract visitors on one’s blog, social, Youtube channel etc.”
Inbound EdTech campaign is a tested technique for enhancing natural website traffic for B2B business websites. The approach consists of the development of calculated original Content, leveraging SEO, and Social Media Promotion. Below are some elements that could help you to get even more organic site visitors to your Education Technology (EdTech) website:
1. Blog Frequently
Different leads have different problems. What everyone has in common, is that people usually look to the internet for their answers. You can figure out exactly what your excellent buyers want by looking at social media and reading content on relevant forums. When you’ve discovered this information, you can create valuable blog content to provide solutions. Remember to include keyword phrases that your ideal customers are most likely to use when doing research online. Publishing valuable and keyword-optimized content consistently will help bring in even more organic traffic to your Education Technology (EdTech) business’s website. Doing this will additionally develop you as an expert in your industry, enhancing your brand name recognition.
Besides composing regular messages, you may write guides that provide insights on relevant subjects. An excellent example is this definitive guide by the B2B firm Marketo.
2. Use Long-Tail Keywords
After you’ve produced the valuable content, you need to make sure that your target market can find it. When researching and choosing keyword phrases, stay clear of common or obvious keyword phrases since they are probably excessively used and, as a result, competitive to place for. To optimize your SEO, it’s advised that you opt for long-tail keyword phrases. As an example, rather than using the common expression ‘healthcare system option,’ you could use a phrase that is much more distinct like ‘the best ways to lower clinical payment documentation.’ The latter is more likely to drive even more natural web traffic to your site.
3. Add To Authoritative Industry Websites
Writing for various other credible EdTech-related websites in your particular niche is an excellent method of drawing in natural web traffic to your site. A lot of these sites will allow you to include a link to your website or social media accounts in the content or writer biography. Having such backlinks to your site will undoubtedly boost your search engine position and bring in even more organic website traffic. Nonetheless, do not make the mistake of writing for poor quality websites because this could have an unfavorable influence.
4. Use Internal Linking
The majority of people concentrate on obtaining backlinks and forget about producing internal links to their very own website. Nevertheless, internal linking could be a reliable strategy for boosting natural web traffic to your site. Whenever you create brand-new content on your site, make sure to connect to pertinent existing articles. This will not only boost your SEO, but it will also ensure that site visitors invest even more time on your site.
5. Optimize Your Images
Jeff Bullas recommends that posts with photos obtain as high as 94% more views than those that do not. Enhancing your photos could boost your organic traffic even further. Beginning by including keywords to all your file names, guaranteeing that words are connected with hyphens. The alt-text needs to include relevant keywords explaining the picture. This will definitely make it less complicated for your potential customers to discover your content online.
6. Inspect Your Backlinks and Remove Bad Ones
Backlinks are a crucial component of Search Engine Optimization. It is such web links that help enhance your position and draw in website traffic to your site. Nonetheless, not all web links are advantageous for SEO. Obtaining backlinks from poor quality or blacklisted websites could have a harmful result on your position. This is why it’s vital to carry out a regular audit of your backlinks. As stated before, great backlinks should link from a trustworthy site in your particular niche. It is a plus if the site has an excellent domain name authority. The link should be dofollow in order to draw in organic website traffic. Lastly, the link needs to be contextual (pertinent to the content where it shows up).
After performing an audit of your backlinks, act quickly to remove all the harmful backlinks. Besides adversely impacting your position, such harmful web links could cause Google fines. Send out an email to the web designers and also ask to remove the negative link from their site. Proceed to send out subsequent e-mails if they do not react within a couple of days. If they do not respond, you can use the Google Disavow Tool to send a disavow record.
7. Utilize Social Media by Promoting Helpful Content
Sharing content on social media is among the most effective means of driving website traffic to your Education Technology (EdTech) website. As a result, make sure to include social media sharing links in your article. If site visitors find the content to be intriguing, they are more likely to share it on their social media platforms. Additionally, take the time to update your social media accounts with brand-new details consistently.
8. Screen Your SEO Progress
Improving your original website traffic is a constant process. This is why you should be checking your natural web traffic on a regular or month-to-month basis. Figure out specifically which initiatives worked and which fell short. Take the time to examine your backlinks. A few of the most prominent devices to keep track of and track your SEO development include HubSpot, SEMrush, Moz, Ahrefs, and SERPs.
The Bottom Line
Driving organic website traffic to your site is just one phase of the unique marketing technique called Inbound Marketing. The method includes producing useful content for your website visitors and using this content to stay engaged with the visitors that you’ve converted into qualified ones. Your Education Technology (EdTech) firm could make use of Inbound EdTech campaign to draw in brand-new site visitors to your website, convert them into leads, and nurture those leads into dedicated clients.
It can be challenging to do all this alone. We here at Responsify companion with Education Technology (EdTech) online marketers to offer strategy, support, and assistance in carrying out these tasks.
We’ve dealt with many marketing pros to detail and apply Inbound Marketing strategies for their business. Don’t hesitate to request a free strategy session now to help you review your possessions and even secure free understandings and pointers to lead you in the right direction!