Established Leaders

EdTech Campaign Ideas to Increase Organic Traffic to Your Website

When we mention boosting ‘Organic Traffic’ we focus on the number of website visitors that come from unpaid search engine results. We’re talking about earned results. Get strangers, or your targeted prospects, to discover your Education Technology (EdTech) business’s website using search engines without spending money on marketing on Google or social media channels using valuable and educational content.

We are referring to Inbound marketing—a strategic approach to attract customers to your company by aligning with and addressing your target audience’s needs through content.

The stage of the Inbound EdTech campaign that’s referred to as ‘Attract’ consists of the following:

Attract does not mean attracting random people; companies want to attract the right people at the right time with the right content. This stage involves relevant content, SEO, and well-researched content campaigns that include topics your audience is interested in and addresses their problem with a solution.

An Inbound EdTech campaign is a technique for enhancing natural website traffic to your B2B site.

Below are strategies to create a better experience for your potential buyer that could help you get more organic site visitors to your Education Technology (EdTech) website:

1. Blog Frequently

Different leads have different problems. What everyone has in common is that people usually look to the internet for their answers. You can determine what your buyers want by engaging in social media and researching topics of interest.

You can create valuable blog content to provide solutions when you discover this information. Remember to include keyword phrases that your ideal customers are most likely to use when doing research online. Publishing valuable and keyword-optimized content consistently will help bring in more organic traffic to your EdTech website. Doing this will additionally develop you as an expert in your industry, enhancing your brand name recognition.

2. Use Long-Tail Keywords

After creating the content, you need to ensure your target market can find your content. You can start with ‘head terms’ when researching and choosing keyword phrases. They are phrases which has a high volume of monthly searches but are usually too broad. You want to go after 2-3 word and long tail keywords.

To optimize your SEO, you’re advised to opt for long-tail keyword phrases. For example, you can start with the term ‘educational technology.’ The term has a high volume but also has a high keyword difficulty. Using an SEO tool, you can see how hard it is to rank in the top 10 organic search results for that specfic keyword based on a 100-point scale. (a keyword difficulty of 61 would be considered hard.) Other factors would be your domain authority and a number of organic backlinks.

From your head term you can discover longer keywords— ‘what is educational technolgy,’ which will have less search volume but your chances of ranking will be easier.

3. Add to Authoritative Industry Websites

Writing for various other credible EdTech-related websites in your particular niche is an excellent method of drawing in natural web traffic to your site. Many sites will allow you to include a link to your website or social media accounts in the content or writer biography.

Such backlinks to your site will undoubtedly boost your search engine position and increase organic website traffic. Nonetheless, do not make the mistake of writing for poor-quality websites because this could have an unfavorable influence.

4. Use Internal Linking

Most people concentrate on obtaining backlinks and forget about producing internal links to their website. Internal linking is a reliable strategy for boosting natural web traffic to your site.

Whenever you create new content on your site, make sure to connect to relevant existing articles. This will not only boost your SEO, but it will also ensure that site visitors invest even more time on your site.

5. Optimize Your Images

Articles with images get 94% more total views. (Jeff Bullas)Enhancing your images could boost your organic traffic even further.

Beginning by including keywords to all your file names, guaranteeing that words are connected with hyphens. The alt-text needs to include relevant keywords explaining the image. Image optimization helps your website rank higher on search results.

6. Inspect Your Backlinks and Remove Bad Ones

Backlinks are a crucial component of Search Engine Optimization. Such web links help enhance your ranking position and draw in website traffic to your site. However, not all web links are advantageous for SEO. Obtaining backlinks from poor quality or blacklisted websites could have a harmful result on your position.

This is why it’s vital to carry out a regular audit of your backlinks. Great backlinks should link from a trustworthy site in your niche. It is a plus if the site has a high domain authority. The link should be dofollow in order to draw in organic website traffic. Lastly, the link needs to be contextual (pertinent to the content where it appears).

After auditing your backlinks, act quickly to remove all the harmful ones. Besides adversely impacting your position, such harmful web links could cause Google fines. Send an email to the web designers and also ask them to remove the negative link from their site. Proceed to send out subsequent emails if they do not react within a couple of days. If they do not respond, you can use the Google Disavow Tool to send a disavow record.

7. Utilize Social Media by Promoting Helpful Content

Sharing content on social media is among the most effective means of driving website traffic to your Education Technology (EdTech) website. As a result, include social media sharing links in your article.

If site visitors find the content intriguing, they are likelier to share it on social media. Additionally, take the time to update your social media accounts with any new details consistently.

8. Screen Your SEO Progress

Improving your original website traffic is a constant process.

This is why you should be checking your natural web traffic on a regular or month-to-month basis. Figure out specifically which initiatives worked and which fell short. Take the time to examine your backlinks. A few of the most prominent devices to track your SEO development include HubSpot, SEMrush, Moz, Ahrefs, and SERPs.

Measure your content performance quarterly. Benchmark where your content campaigns started so you can see any improvements you need to make or the success you had.

The Bottom Line

Driving organic website traffic to your site is just one phase of the unique marketing technique called Inbound Marketing. The method includes producing useful content for your website visitors and using this content to stay engaged with the visitors you’ve converted into qualified ones. Your Education Technology (EdTech) company could use Inbound EdTech campaigns to draw in new site visitors, convert them into leads, and nurture those leads into dedicated customers.

It can be challenging to do all this alone. Responsify partners with EdTech online marketers to offer strategy, support, and assistance in carrying out these tasks.

We work with many marketing professionals to detail and apply Inbound Marketing strategies for their business. Get a fresh perspective on your marketing with a free assessment.

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