Health Care marketers tend to use social media less than their peers in other industries.
If you’re a marketer in HealthTech you’ve probably heard about this study from the Content Marketing Institute. With increasing numbers caregivers and patients searching for medical information, capitalizing on social media is a must. Social media is one of the best digital health strategies to socially promote your brand.
Updating your Facebook, Twitter and LinkedIn pages is not enough. You should investigate all the specialized health tech networks out there, and start targeting specific audiences. Take a look at a few we have listed here:
Global Networks
HealthTech Hatch allows you to keep track of the latest and upcoming events nationwide and the latest industry innovations. Their content is mostly videos, but you can also find blog posts on its partner website TDWI. TDWI accepts guests posting, but just remember to read their editorial guidelines!
Health Tech talk live hosts an online radio show on Saturdays, and keeps their the previous shows on Youtube and iTunes. These shows are mostly interviews of HealthTech innovators about “the latest in digital health technology, human ingenuity, bio-tech medical advancements and health tech capital market trends.”
Although the main focus of this network is a bit broader than HealthTech, you have everything to gain from joining it. Among their 700 members you’ll find a wide range of health tech expertise. Members of their networks receive discounts for attending events and conferences, business referrals and gain access to LifeScience Alley’s directory.
The name of this network speaks for itself except this network is actually a full coaching program for HealthTech entrepreneurs. You can therefore either choose to enter the program or just explore their network from the outside.
You should definitely keep an eye out for this brand new network for Healthcare professionals. Healthcare Innovation Network is forum and marketplace for professionals in the Healthcare industry.
Specialized Channels
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HealthTech consists of such a wide range of expertise that you need to make use of specialized channels. Specialized channels allow you to get the most relevant news for your business and share content with your peers in the industry. Here are two examples:
This specialized channel is specifically for mobile health.
This specialized channel is specifically for healthcare IT.
Local Networks
Depending on where your company is located, you might want to check for networks within your area.
For example the Healthcare Technology Network for the Greater Washington area.
For example the Healthcare Technology Network for the Virginia area.
LinkedIn groups
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It’s a real hassle connecting with hundreds of health tech professionals one by one on LinkedIn. Save yourself time and effort and connect with LinkedIn groups in your field. Here are a few of the larger groups in the US:
The Cambridge HealthTech Institute group is a network for leading researchers and business experts from top pharmaceutical, biotech and academic organizations.
The Mobile Health Association is a membership organization providing networking, education and policy advancement for the mobile health ecosystem.
Now that you know where to go, choose the online sources that best suit you and remember that it is always important to put up great content on one website rather than clogging every one of these sources!
Now that you know where to go, choose the online sources that best suit you. Remember that it is always important to put up great content on one website rather than bombarding every one of these sources!
