Every single Clinical Administration and Backend software company wants to create new sales opportunities. But, conventional sales strategies like buying lists, cold-calling, and generic pitches just don’t work as well as they used to. This article provides innovative clinical administration software strategy and ideas to help you create new sales opportunities.
With the increase in mobile technology and accessibility to online searches, potential customers hold the keys when it comes to the sales process. They want to research for themselves, which usually starts with a Google search. Roper Public Affairs says that 80% of B2B decision-makers like to get their information from articles rather than advertisements.
That brings us to a brand-new customer acquisition method called Inbound Sales that includes bringing in new potential customers using customized clinical administration software strategy and content to create new sales opportunities.
People are constantly looking for information that will help resolve their issues or address their questions using the internet. Since we know this, you could create a blog to share valuable content with your target market. According to Hubspot research, B2B firms that published on their blog sites more than 11 times a month had nearly three times more organic web traffic compared to those only blogging once a month. To increase your search engine ranking, be sure to include relevant key phrases in the URL, heading, content, and picture alt text. To get a larger audience, post your articles on your social media channels. Be sure to target people who fit your ideal buyer personas. When your content is shared on social media, they will get to more people and produce more opportunities for sales.
People are usually asking “what is in it for me” when they are coming to your landing page. Your offer has to be engaging enough to get these new visitors to hand over their information. You should have an offer for every single phase of the Buyer’s Journey. A person in the “Awareness phase” may be thinking about an ebook or report that offers fundamental information on a subject. Someone in the “Consideration phase” might want a whitepaper, webinar, or case study to help them select an option. Free trials and comparison charts are great for those in the “Decision phase” when your potential customer is preparing to make a buying choice.
A call-to-action (CTA) is a message to motivate action with a clickable button, picture, or link that is made to force website visitors to relocate into the following action. If you want new sales for your Clinical Administration and Backend software company, you need to boost the quality of your CTAs. Be sure that all of your CTAs are positioned “above the fold” to make sure that visitors see them without needing to scroll. Be clear about what your CTA is offering. If the offer is a free ebook, say “Download our FREE ebook on Clinical Administration and Backend software Forecasts 2018,” rather than just “Download Now.”‘ The CTA color needs to contrast with the page to draw attention. When you post a new piece on your blog, include premium content and include a CTA for it at the end of the article. Helpful content like webinars, overviews, reports, and ebooks are effective.
The landing page is the page where your leads are directed after they click the CTA. To guarantee your potential customers are on the best page and aren’t confused, you must guarantee that your headings refer to the CTA. Keep the content on your landing page concise. For your forms, a name and email address are enough. Requesting too much information can turn off your leads. Quickly lay out the benefits of the offer with bullet points. You can also show a photo of the offer on the landing page. For example, if the offer is an ebook, overview, or whitepaper, you could show a screenshot of the cover page. Take away the navigating options from the landing page so that visitors have to concentrate on the offer.
This is the page that shows up after your potential customer sends their information on the landing page. Beyond just saying “Thank You,” this page can be helpful in many ways. Share links to other content on your site to keep your new clients involved. Show your contact information and links to your social media accounts and encourage them to follow you.
Just collecting email addresses isn’t enough. You need to constantly nurture your leads until they become a customer. There are lots of email automation tools that could make it easy to nurture a lead. Send your customers valuable information at least once a week to keep them involved. Always remember to add links to relevant posts on your Clinical Administration and Backend software website. Keep the content in your emails short. Use brief paragraphs and bullet points so they are easy to read. Use eye-catching subject lines to entice your list to open the email. It needs to plainly state how the client will benefit from opening it. Stay away from boring or generic subject lines like “Clinical Administration and Backend software E-newsletter No. 14” and try to customize them with their names and exactly what they are looking for.
Clinical Administration and Backend software has evolved throughout the years, and sales strategies have progressed, too. People often ignore traditional sales techniques, but Inbound sales will help your firm draw in new site visitors and produce new sales possibilities by enhancing your list building.
We’ve helped many executives, Founders, and CEOs integrate Inbound right into their marketing and sales process. Do not hesitate to book your cost-free strategy session to help you examine your strategies and get free advice on how to develop brand-new sales possibilities for your Clinical Administration and Backend software business!