Forbes magazine said that “despite global challenges and escalating consolidation, the clinical administration software market will eclipse $500 billion in sales by 2021.”
While that’s great news, it also means there will be increased competition for Clinical Administration and Backend software businesses.
That means that companies have been forced to come up with cutting-edge ideas and strategies to remain viable. That means you can’t stay with traditional methods of sales and marketing like trade shows, workshops, print ads, cold-calling, and billboards. These techniques are disruptive and are too common and expensive.
A Roper Public Affairs study found that 80% of company decision-makers said they like to get information from articles, not advertisements. 70% stated content makes them feel closer to a business, and 60% stated content offered helped them make better buying decisions.
A new and innovated method for marketing and sales is called the “Inbound Methodology.” This cutting-edge approach includes bringing in new potential customers using relevant and informative content. The Earnest Agency reports that 81% of clients start the buying process by seeking info online.
People are being inundated with posts every day on every topic imaginable. To get their attention, you need to put together long-form content that will grab the focus of both your prospects and search engines. Publish content regularly to help position you as an authority in your niche, drive even more web traffic to your site, and boost your search engine ranking. You could also repurpose long-form content into email newsletters or premium content like ebooks. A research study by Odork found that long-form content works better than shorter content.
Adding in relevant keywords will help your search engine ranking and send more traffic to your site. Don’t use short, too-common keywords because all of your rivals are probably using them too. Instead, use long-tail keywords that have less competition. For instance, if you are offering clinical scanning devices in Portland, you can make use of the long-tail key phrase “cost-effective clinical scanning tools in Portland.” This long-tail keyword will help you bring in more targeted traffic than simply “clinical scanning devices.”
Supplying content for other websites will help position you as an authority in the clinical administration software market, bring in web traffic to your site, and also produce backlinks to your site. Do some research to find credible Clinical Administration and Backend software websites that approve visitor articles. Look particularly for websites that have a great domain name authority (DA) and also a considerable degree of engagement. Write awesome posts that deal with topics trending in the clinical administration software market. Remember to include links to your site in the writer biography and comment on your messages.
Email is one of the best ways to nurture your leads and turn them into buyers. According to a State of Marketing report by Salesforce, 80% of businesses said that emails add to their total profits a great deal. You can ask your site visitors to give their email addresses in exchange for a free ebook or report. Once you put together your list of emails, send out regular emails with informational content that will engage your leads. Make sure your emails are optimized for all devices. Write subjects that will entice people to open the email. A good email campaign will help you bring in more leads and give you an edge.
Social media plays a big role in marketing, especially for leads who don’t know much about your brand name. One of the best ways to develop social proof is by leveraging user-generated content (UCG). According to research by Bazaar Voice, 84% of customers state that UGC affects their buying choices. UGC transforms your consumers into supporters that back-up your services and products. For example, you can compile video reviews from your satisfied customers and put them on your site. You can also run a photo competition asking clients to post a picture of themselves using the product. This kind of UGC will help boost your brand name recognition and bring in even more traffic to your site.
Tomoson says that 51% of online marketers state that influencer marketing allows them to draw in much better clients. Develop your goals for influencer marketing before you connect with influencers. These goals can be enhancing your social media presence, getting to new markets, and boosting your brand name recognition. Then, look for influencers who can help you achieve your goals. Try to find people who are popular in the Clinical Administration and Backend software sector and have a big following. They also need to be people with a good track record. Keep track of your relationships with influencers to make sure they are working.
A call-to-action (CTA) is a button or link that is used to get your site visitors to take a specific action. When a person clicks the CTA, they are taken to a landing page. Be sure that the CTA is short and explains just what your site visitor will get. “Start a free trial,” “Get a free ebook,” or “Join our email list” are good examples of CTAS. Add a CTA to every blog post or email.
It can be hard to stand out in a very saturated clinical administration software market, but with the right strategies, you will see results. Inbound Marketing and Sales will help you stand out among Clinical Administration and Backend software businesses and will develop you as a leader in the sector.
We’ve worked with lots of CEOs and Directors to include these Inbound methods in their marketing and sales teams. Don’t hesitate to book your complimentary strategy session to get help examining your methods and get advice on how to be competitive in the clinical administration software market!