It’s a fact: not everyone out there is going to be the best fit for your clinical administration and backend software product or service. If you’re like many marketing pros in clinical administration and backend software, you don’t want to waste time trying to market to those who don’t need your service. Instead, you want “qualified leads.” A “qualified lead” is defined by HubSpot as a potential customer whose features match those of the business’s ideal buyer. This could include people like C-level execs and directors at medical practices, clinics, hospitals, or health systems, who are considered qualified leads because they are decision makers for buying clinical administration and backend software products.
A key way to attract qualified leads is to create content that these potential customers will want to read and that will attract them to your site. This includes blog posts, ebooks, videos, etc. You should build buyer personas, do keyword research, and create inbound content that addresses their typical questions, helps them find the information they need, and you will place your firm as an authority in the industry.
Adding guest blogs to reputable sites in your industry is a great way to get qualified leads. It works because you are sharing the content with people who are looking for your type of service or product. Pick a relevant topic that will engage visitors. Use key phrases that will enhance your blog post’s ranking in online searches. Make sure to link to your website in your writer bio. Here are a few of the leading clinical administration and backend software blog sites you could write for.
Webinars allow you to share details with people in real time using video. Webinars can be included in an offer, or you can host it on your own. If you decide to hold a webinar, think about including an industry influencer in the video. This will help boost the credibility of the video and bring in more leads. Hold a Q&A session after to answer any questions. Webinars are effective because they are customizable. You can make them personalized and make a strong connection to your target market.
Quizzes and surveys are a fun way to get more information from your leads. They also help you better understand the issues and problems your target market is facing. And, you’ll be able to identify where they are in the buyer’s journey. The Marketing Medicine Network study for clinical administration and backend software execs is a good example. Advertise your quizzes and surveys on social media to get to the biggest audiences. To get results for quizzes, people should be required to give their name and email address.
If you have a bad landing page, you might be losing out on qualified leads. For example, it could be company-focused, instead of customer-focused. Or, the design could be off. Research other good landing pages to find ways to make yours better. Make sure the content is customer-focused. Use keywords that your target market uses to search the web. Check out your layout to see what is working. You might try to use various CTA messages or colors to see which works the best.
Research has shown that LinkedIn is the best social media network for B2B list-building. To create qualified leads on this network, post informative content that would get the attention of your target market. In addition to backlinks to your site, getting published on LinkedIn Pulse is a great way to develop yourself as a specialist in the industry.
Facebook ads are a great way to target qualified leads. Use the ads to target based on demographics, interests, and even locations. But stay away from making your Facebook ads into a sales pitch. You want to get people to join your newsletter where you can engage and nurture them. Include a link to your landing page where people can get even more information on your offer.
Clients that have experienced your clinical administration and backend software service or product might be a fantastic resource for qualified leads. Nielsen says that individuals are more likely to buy from a company when they hear a review from someone they know. Send your clients a survey to learn just what they think about your business and what they like about their purchase. At the end of the study, include an inquiry such as ‘Would you suggest us to a pal?’ When a person reacts in the affirmative, send them a message similar to this:
“Thank you for taking the survey!
Do you know anyone who could use our [product/service]
We provide a one-time _______ perk for every brand-new customer referral.”
Remember to award consumers with special deals or price cuts when they make a recommendation.
Besides clients, workers could be a terrific resource for qualified leads. This includes every person in your company: marketing experts, sales agents, accounting professionals, designers, experts, and supervisors. To motivate even more recommendations, you can offer a compensation or various other rewards.
Getting qualified leads is one of the biggest responsibilities of marketing professional. The concepts provided above are all a component of a bigger marketing strategy called Inbound Marketing.
Inbound Marketing entails producing beneficial content for your site visitors and utilizing this content to engage those who have turned into qualified leads. Your clinical administration and backend software firm could use Inbound to draw in brand-new site visitors, convert them into leads, and nurture them into loyal customers.
But this can be a lot for one person. Responsify works with clinical administration and backend software marketing professionals to offer strategy, support, and help in carrying out these tasks.
We’ve collaborated with many marketing pros to lay out and implement Inbound Marketing Strategies for their clinical administration and backend software firms. Do not hesitate to ask for a free strategy session to talk about your current strategy and see how we can help boost your qualified leads.