Business Marketing Strategy for B2B Digital Health Companies

Looking to learn valuable techniques to help you construct a much better business marketing technique? Remaining in the digital health space, you understand that no implementation, whether it be a medical facility or a client, would ever be enforced without a clear strategy.

The number of offered marketing strategies nowadays is enough to make your head spin (apps, platforms, automations, services, the list goes on …).

Whether you’re marketing health hardware or software applications, what’s essential is developing a business marketing strategy that your clients l-o-v-e. The best method to do that is by producing content for your consumers that will educate, inform, and raise their interest in your digital health solutions. As you may know, this new method is known as “Content Marketing” and “Inbound Marketing”.

Taking the Inbound Marketing approach helps you bring in website visitors organically, convert them to qualified leads, and turn them into pleased clients for years to come.

The following are the 4 crucial stages of developing a business marketing strategy & Inbound Strategy to create customer-centered content.

 

Self-Assessment

It’s crucial to truthfully assess what your standing is to set a new target for your business marketing strategy efforts.

• Collect your current metrics.
• Jot down how many leads come from your website.
• Find what percentage of them are qualified.
• Determine what the value of a lead is.
• Collect materials and ideas that can used for premium content.

Phase outcome: Join the group by producing insights on where you are now, what marketing possessions you have, and your organizational growth goals.

 

Buyer Persona Development

In this phase you outline and specify a complete photo of who your buyers are. This phase requires that you work with your coworkers to agree on who your personalities are, and preferably get feedback from existing or possible clients.

• Determine who your 3 ideal or most typical customers are.
• Take down the common solutions to their needs.
• Collect relevant information about them.
• Outline your buyer persona buying behaviors.

Phase outcome: Discover your target Buyer Personas. Track each personality as they perform their research study online.

Buyer Journey Mapping

In this phase, offers such as eBooks and email subject lines are outlined to convert, qualify, and nurture your leads across your buyer persona journeys.

• Outline what your buyer personas are looking for during Awareness Stage.
• Brainstorm content ideas for buyer personas at Awareness Stage.
• Outline what your buyer personas are looking for during Consideration Stage.
• Brainstorm content ideas for buyer personas at Consideration Stage.
• Outline what your buyer personas are looking for during Decision Stage.
• Brainstorm content ideas for buyer personas at Decision Stage.
• Outline what your buyer personas are looking for during Customer Stage.
• Brainstorm content ideas for buyer personas at Customer Stage.

Phase outcome: Outline offers and email subject lines that convert, qualify, and nurture your leads across the buyer persona’s journey.

Inbound Campaign Setup

In this phase, all the content ideas brainstormed come together in an inbound strategy.

• Conduct thorough keyword research study to recognize best keywords for SEO.
• Jot down the typical solutions to their needs.
• Outline titles of offers like ebooks, blog posts, e-mail titles, social networks.
• Establish a content calendar with relevant social media advertising material.
• Identify what platforms and tools you will need to carry out an inbound campaign.

Phase outcome: Develop a comprehensive content strategy to bring in personas by addressing typical concerns through your blog and premium content offers.

The Bottom Line

Never lose sight of what matters: developing content and messaging that your audience will enjoy.

When you build a marketing plan for your health or medical innovation company, it is imperative to devote time to developing an extensive Content and Inbound Marketing Strategy. Remember that a genuinely effective strategy is complex to create on your own. Don’t hesitate in seeking external aid to obtain a fresh perspective and assist you in getting it right. Then you’ll be on your way to continuously convert total strangers into faithful customers!

To learn about what’s needed to develop an effective Content and Inbound Strategy, grab our free eBook here!

If you have any questions about how to get going with an Inbound Strategy for your company, don’t be shy, reserve a time to speak with us here. We’re happy to help!