Being a clean energy company, you understand that no project, whether it be a residential or an industrial application, should ever be carried out without a plan. In this day and age, the variety of readily available marketing strategies are enough to make your head spin (apps, platforms, automations, services, the list goes on …).
Whether you’re marketing hydropower, geothermal energy, or solar electrical energy, what is crucial is building a marketing plan that your customers will like. The very best method to do that by creating content for your consumers that helps inform, notify, and raise their interest in your renewable energy services. As you may know, this new technique is known as Content Marketing and Inbound Marketing.
Taking the Inbound Marketing approach allows you draw in website visitors naturally, convert them into certified leads, and then turn them into pleased customers for years to come.
Below are the four vital stages of establishing a Content & Inbound Strategy to create customer-centered content..
So that you can set a target for your brand-new marketing efforts, it is essential to examine your standing honestly.
Stage outcome: Unite the team by creating insights on where you are now. What marketing assets do you have? What are your goals for organizational growth?
Buyer Persona Development
In this stage, you describe and define a total picture of who your buyers are. This stage requires that you work with your associates to agree on who your personas are. Preferably, you would want to get feedback from existing or potential customers.
Stage result: Discover your target Buyer Personas and how each persona travels as they conduct their research study online.
Buyer Journey Mapping
In this stage, agents such as eBooks and email subject lines are laid out to convert, qualify, and nurture your leads.
Phase result: Outline offers and email subject lines that transform, qualify, and nurture your leads across the buyer persona’s journey.
Inbound Campaign Setup
In this stage, all the content ideas brainstormed come together in an inbound strategy.
Stage outcome: Develop a detailed content plan to attract personalities by responding to common anxieties through your blog and premium material deals.
The Bottom Line
With all the marketing tactics out there it’s essential not to forget what matters– developing content that your audience will love. So when you’re developing a marketing plan for your renewable or alternative energy company, take the time to establish a comprehensive Content Strategy. And keep in mind, efficient strategies are hard to build on your own. Don’t hesitate to use external aid to get it right. Then you’ll be on your way to continually converting overall strangers into faithful customers!
To learn about what’s needed to develop an effective Content and Inbound Strategy, grab our free eBook here!
If you have any questions about how to get started with an Inbound Strategy for your company, don’t be shy, reserve a time to speak with us here. We’re happy to help!