Building a Marketing Plan for Your Renewable Energy Company

Being a clean energy company, you understand that no project, whether it be a residential or an industrial application, should ever be carried out without a plan. In this day and age, the variety of readily available marketing strategies are enough to make your head spin (apps, platforms, automations, services, the list goes on …).

Whether you’re marketing hydropower, geothermal energy, or solar electrical energy, what is crucial is building a marketing plan that your customers will like. The very best method to do that by creating content for your consumers that helps inform, notify, and raise their interest in your renewable energy services. As you may know, this new technique is known as Content Marketing and Inbound Marketing.

Taking the Inbound Marketing approach allows you draw in website visitors naturally, convert them into certified leads, and then turn them into pleased customers for years to come.

Below are the four vital stages of establishing a Content & Inbound Strategy to create customer-centered content..

 

Self-assessment

building a marketing plan So that you can set a target for your brand-new marketing efforts, it is essential to examine your standing honestly.

  • Collect your current metrics.
  • Take down the number of leads that originate from your website.
  • Observe what percentage of those are certified leads.
  • Determine what the value of a lead is.
  • Gather products and ideas that can be implemented in premium content.

Stage outcome: Unite the team by creating insights on where you are now. What marketing assets do you have? What are your goals for organizational growth?

 

Buyer Persona Development

This is the lure In this stage, you describe and define a total picture of who your buyers are. This stage requires that you work with your associates to agree on who your personas are. Preferably, you would want to get feedback from existing or potential customers.

  • Identify who your three suitable or most recurring consumers are.
  • Write down the standard solutions to their needs.
  • Discover exactly what portion of the consumers are certified.
  • Collect relevant information about them.
  • Outline your buyer persona buying behaviors.

Stage result: Discover your target Buyer Personas and how each persona travels as they conduct their research study online.

 

Buyer Journey Mapping

Closing with a funnel In this stage, agents such as eBooks and email subject lines are laid out to convert, qualify, and nurture your leads.

  • Detail what your buyer personas are seeking during the Awareness Stage.
  • Brainstorm content concepts for buyer personas at the Awareness Stage.
  • Gather pertinent details about them.
  • Detail your buyer personas purchasing behaviors.
  • Brainstorm content concepts for buyer personas at the Consideration Stage.
  • Determine what your buyer personas are trying to find throughout the Decision Stage.
  • Come up with content ideas for buyer personas at the Decision Stage.
  • Outline exactly what your buyer personas are looking for during the Customer Stage.
  • Develop content concepts for purchaser personas at the Customer Stage.

Phase result: Outline offers and email subject lines that transform, qualify, and nurture your leads across the buyer persona’s journey.

 

Inbound Campaign Setup

Closing with a funnel In this stage, all the content ideas brainstormed come together in an inbound strategy.

  • Conduct in-depth keyword research to identify most optimal keywords for SEO
  • Jot down the common solutions to their needs.
  • Outline the titles of offers like ebooks, article, email titles, social networks.
  • Develop a content schedule with the associated social networking promotional material.
  • Identify precisely what platforms and tools you will need to carry out an incoming campaign

Stage outcome: Develop a detailed content plan to attract personalities by responding to common anxieties through your blog and premium material deals.

 

The Bottom Line

With all the marketing tactics out there it’s essential not to forget what matters– developing content that your audience will love. So when you’re developing a marketing plan for your renewable or alternative energy company, take the time to establish a comprehensive Content Strategy. And keep in mind, efficient strategies are hard to build on your own. Don’t hesitate to use external aid to get it right. Then you’ll be on your way to continually converting overall strangers into faithful customers!

 

To learn about what’s needed to develop an effective Content and Inbound Strategy, grab our free eBook here!

If you have any questions about how to get started with an Inbound Strategy for your company, don’t be shy, reserve a time to speak with us here. We’re happy to help!

Let's talk about developing your content strategy
Let's talk about developing your content strategy
We’d love to understand your challenges and help you explore new opportunities.
What to expect:
  • A 30-minute phone conversation
  • An evaluation of your website
  • Suggestions for improvements
What NOT to expect:
  • An aggressive salesperson
  • A canned sales pitch
  • An uninvited follow-up phone call
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