Getting high level executives to make decisions on private practices, hospitals, or health systems is no simple job, to put it frankly. These high-powered directors, supervisors, and managers have enough on their plate as it is. This makes marketing a Telemedicine business particularly difficult. Along with their frustrating work duties, leads are flooded with emails, advertisements, and phone calls interrupting their day. It’s more important to help your leads when they have the moment as opposed to sending out arbitrary messages to them. This article provides some of the best marketing strategies for telemedicine to help you engage new customers.
A new kind of marketing strategy called Inbound Marketing utilizes a specific methodology, not a collection of quick gimmicks, to help prospects through the buyer’s journey. Target them when they don’t realize they have a problem (awareness), they first try to find solutions (awareness), and finally they’re ready to decide on a solution (decision).
First and foremost, “Content is King”. According to a study by Roper Public Affairs, 80% of executives in decision-making positions prefer getting information from an article (or series of articles) over ads. HubSpot shows businesses that blog regularly create 4.5 times more leads than companies that don’t. That difference should be enough to prompt you to start creating blog content that’s educational and helpful to your prospects. Use blog posts to address the problems or challenges people face rather than about your company or turning it into a sales pitch. One of the best ways to speak to your ideal customers is to answer their questions or address the challenges they currently have. Ask people to guest post about their personal experiences, increasing the chances your post will get shared on social media. A custom Inbound strategy is a great way to make sure the content you post is valuable to your prospects.
Putting up relevant content may seem like the hard part, but that’s just the beginning. You want to get a reaction from your target audience. The best way to do this is by asking an open-ended question at the end of your posts. When people leave comments, thank them before giving a detailed response. This helps create trust and keeps customers coming back. Sometimes, spammers will leave comments on your page. Make sure to take the time to weed them out and keep only the comments related to the subject at hand.
People tend to enjoy visual stimulation so you can offer a webinar or Google Hangout so prospects can interact in real-time. Live-feed techniques allow you to personalize the interaction and make a genuine connection with your leads. Interesting graphics, videos, or slides make it easy to share your content with clients. At the end of the session, offer a Q&A discussion to directly answer their most pressing questions and concerns. Creating a two-way dialogue can be more powerful than other types of content that are typically one-sided.
Among the most effective means of engaging new leads is through online groups or forums. Existing buyers can get access to your members-only group where they can interact with other on similar topics related to Telemedicine. Share premium content or offer discounts on these exclusive members-only forums. When customers have access to deals that aren’t available to the public, they’ll feel special and are more likely to purchase again.
If you are getting ready to introduce a brand-new Telemedicine item, develop your website or write an eBook, ask your customers for feedback. Depending on the circumstances, getting customers involved in your process can positively affect their loyalty to your brand. Once they see the finished product, they’ll be happy knowing they were part of the process. It’s a good idea to host a competition for the best ideas with a reward for the ones you use. Give out some items for free or offer a discount with a shout out to the winner on your webpage.
Everyone loves a good celebration and that’s not different when it comes to your business. Sharing major milestones with your followers is an excellent way to foster community and encourage brand awareness. A milestone can be anything from winning a special award to getting a certain number of subscribers. Sharing these wins with your email list and across social media platforms will make people feel like they’re apart of your success. Thank their loyalty by offering a discount promotion and feature your best customers when you can.
Social Media like Facebook or Twitter are the best for joining the conversation in your industry.
Browse recent posts to see what people are talking about, liking, and sharing. It also gives you great ideas for what your blog post topics should be. Actively join the discussion by answering questions people have or giving them links to resources. Interacting positions you as an authority and increases awareness for your brand.
Email Marketing is one of the most reliable strategies for nurturing B2B customer leads. HubSpot shows that 86% of people prefer to use email to communicate for business. Sending out strategic Lead Nurturing Emails will keep people interested and keep your brand at the forefront of their minds. Update them on the latest news happening in your industry or provide educational content from your blog. Nurturing your leads helps them along in the Buyer’s Journey and is easy to do. Simply send out a weekly or even monthly newsletter to keep them engaged.
Generating new leads is key to increasing brand recognition and awareness if you want to stay competitive. Nurturing them into qualified leads improves the chances of your sales team turning them into happy customers. Use the strategies we’ve gone over to engage with prospects and develop an Inbound Marketing Strategy.
Doing it alone may seem overwhelming. That’s why Responsify works together with Telemedicine marketing professionals to offer strategy, support, and help executing these tasks. By partnering with Telemedicine firms, we help marketing professionals get new visitors, convert them into qualified leads, and turn them into happy customers.
We’ve helped lots of companies use Inbound Marketing Strategies to their advantage. Reserve your free strategy session today so we help you go over your assets and give new insight and guidance to get you started in the right direction.