Do you need help attracting new customers to your business? Hiring a content marketing agency can increase your website’s traffic and customer conversion rates. Here is our list of the eight best content marketing agencies and tips to help you choose the agency that best suits your business.
Whether you are selling a service, software, or physical product, people need to know about your company or brand to be successful in the modern business world.
In the “old days” of marketing, much effort was needed to launch a successful ad campaign. Cold calling, flyers, and billboard ads were essential tools to attract new customers. Looking ahead, we see the marketing game has drastically evolved.
U.S. e-commerce sales reached $1.03 trillion in 2022, surpassing $1 trillion for the first time.
As we advance into the digital age, online business transactions will continue to increase, creating a competitive online market.
So, how do you attract potential customers to your brand and keep up with the competition? This is where content marketing agencies come into play.
Simply put, a content marketer has two essential jobs:
A digital marketing agency will analyze all available data and current analytics, such as website ranking, traffic, and customer conversion rates. From there, the company can help you identify your target audience and create a strategic plan to reach your goals.
Once your marketing strategy has been established, the agency will produce content to organically increase traffic to your business.
There are thousands of content marketing agencies competing for your business. However, not all of them function in the same way or produce the same quality content. A company that produces impressive business-to-consumer (B2C) company results might not do the same for a business-to-business (B2B content).
Agencies also vary in size, service, and pricing. It comes down to your needs and budget.
Here’s a range of prices and services from small to large agencies:
To help narrow your search, we’ve picked eight of the best digital marketing companies to fit the needs of eight specific niches.
We may be biased in putting ourselves down for the best content marketing agency, but why wouldn’t we? We stand behind our services and the results that we produce. We take a unique approach to inbound marketing. Our team believes a successful company should center around people, not just business.
At Responsify we realize that our work affects you, your organization, and countless others in the community. Our principal goal is to accelerate innovation that improves the quality of people’s lives. We are a specialized inbound marketing and web design group dedicated to helping accelerate B2B innovative brands. We provide the full range of inbound strategy and support services. Our clientele includes B2B technology companies and others. We have helped dozens of HealthTech, EdTech, and CleanTech companies do that.
We can accomplish this goal by utilizing a variety of different digital marketing strategies, including:
Content & Inbound Marketing – This process helps us identify your target audience and develop personalized social media and SEO (search engine optimization) content that resonates with them, drawing them to your business.
Responsive Website Design – In this “internet age,” the overall design, style, and flow of a website are just as important as the information it contains. Our developers adhere to the latest and highest coding and web design standards to maximize your site’s performance, security, and compatibility on desktop and mobile platforms.
User Experience Design – We create and combine “beautiful photography, icons, typography, layouts, and other design elements to create elegant and engaging user experiences that reinforce your brand.”
Brand Identity Design – Brand identity is about standing out in a crowd. Our team can help you build a reputation, attract new customers, and keep them returning to your business.
Business & Customer Alignment – Get to know your customers even better. Weekly review calls and customer profile maps will provide you with “in-depth insights to develop better products/services and marketing, and drastically improve their product/market fit.”
If you’re the owner of a start-up company or you simply don’t have the budget for a full-scale marketing campaign, you probably have modest expectations for a content marketing agency. The good news is that since there’s such a high level of competition among digital marketers, there’s no shortage of company’s that can provide you with a great “bang for your buck” service. One such company is DIJGTAL.
When you enter DIJGTAL’s website, you know that it’s not your traditional marketing company. This international agency is all about “the experience.” Their team knows what it’s like to launch a start-up company, and they want to help you enjoy every step of your brand transforming journey.
What makes DIJGTAL an excellent choice for businesses on a budget is its flexibility. The company handles the “usual” marketing content like SEO, website creation, and social media management, and designs and develops software and mobile apps in-house. DIJGTAL can tailor its services to fit your needs and budget, making it the ideal choice for start-ups looking to gain momentum.
As a company grows, so does the need for additional content marketing strategies. Large corporations and fortune 500 companies have already established a name for themselves. However, maintaining a positive public reputation is easier said than done and requires more than just vast amounts of marketing content.
Specializing in public relations, social media management, design services, and brand/corporate communications, CSG (Communications Strategy Group) is one of the top content marketing agencies in the United States. The Denver, CO-based firm has provided services to massive corporations and organizations, including Wells-Fargo, The Bill and Melinda Gates Foundation, Crayola, and even NASA. Clearly, the talented minds at CSG are more than capable of keeping up with the needs of a growing business, regardless of its size.
Even though the Communications Strategy Group is comprised of a relatively small marketing team, they’ve developed a formula that’s undeniably effective and produces incredible results. For example, one case study shows that when CSG teamed up with NASA “to increase awareness and engagement in its GLOBE Program” in just a short period, “total referral traffic to the website via social networks increased by 37 percent”, and “Teacher sign-ups for GLOBE’s programs increased by 25 percent.”
Data-driven marketing is an effective tactic that a business can use to ensure its content ends up in front of its target audience. A data-driven system collects information about potential customers and create a “mini-profile” for them, giving you insight into when, how, and why they will view your content.
If you use social media, you’ve probably seen an ad for a product or service you searched for earlier that day. This is a prime example of a data-driven marketing tactic.
One content creation firm that understands all the ins and outs of this revolutionary technique is Impressive. The marketing consultants at Impressive promise results by combining “your database with industry data around customer engagement, taking a scientific approach to your campaign that predicts how customers will act so you’re there to sell when they’re ready to buy.”
Impressive has helped companies such as White Bohemian see up to a 648% increase in SEO sales, a 254% increase in overall online orders, and a 328% increase in Facebook Sales.
If you want to streamline your next content marketing campaign, Impressive can help you take the guesswork out of the process and directly target your intended audience.
B2C companies are all about connecting with a target audience, and few agencies know more about customer resonation than Wallaroo Media.
Wallaroo Media is a Utah-based full-service digital marketing agency that specializes in:
Since its creation in 2012, Wallaroo Media has worked with various companies, including start-ups like Casper mattresses and multi-billion dollar corporations such as Disney, Ikea, and the NBA.
Wallaroo’s achievements speak for themselves. One of the firm’s most successful projects was launching the mobile investing app: Acorns. Acorns approached the marketing firm intending to spread the word about their new mobile application that allows users to invest spare change. However, no one could have predicted how successful Wallaroo’s marketing campaign would be. Acorns was the number one most popular finance app for nearly a week. 2014 Mashable named the Acorns app #1 App of The Year. Additionally, Twitter and Facebook each conducted their own case studies on the explosion of the Acorns app to highlight the power of social advertising and Wallaroo Media’s work.
In theory, B2B marketing tactics should be nearly identical to those used for B2C. In practice, however, it’s not quite as simple. B2B marketers have the challenging task of attracting other businesses and convincing them to purchase your product or service. Accomplishing this feat takes creativity, something that Earnezt has plenty of. In fact, the firm was awarded “Best Use of Creative” at the 2020 B2B Elevation Awards.
Earnezt’s research team has gathered some interesting statistics (or “shockers,” as they call them) about modern buyers. According to the Earnezt website:
For many digital marketers, these stats can create some serious roadblocks. However, the creative thinkers at Earnezt have gone back to the drawing board to develop a system that takes a more psychological approach to B2B marketing. Their strategy works as they have partnered with major tech companies such as Samsung, Canon, and Oracle.
SimpleTiger is an SEO company focusing primarily on companies with SAAS (software as a service). Their entire “ethos” and business model is based on a very straightforward yet effective 80/20 strategy, meaning that the firm focuses on the 20% of optimization that will yield 80% of the customer’s results. This first 20% always begins with a detailed analysis of three key SEO factors:
While this simple formula may not be revolutionary, it has helped SimpleTiger clients NBC, LG, and ETRADE gain serious software recognition.
Grow and Convert didn’t start in business as a content marketing firm. The company’s founders Benji Hyam and Devesh Khanal, “specifically did not want to start an agency.” Instead, they “wanted to sell products and training” to teach others about “content creation, promotion, and distribution.” But plans changed as time passed, and Grow and Convert amassed a substantial following.
According to the firm’s website: “Something happened when we tried to sell our training and courses: marketers inside businesses kept asking us if we could just do their content marketing for them. They preferred to hire someone they trusted rather than train in-house employees.” So, in 2017, Grow and Convert became a full-fledged content marketing agency.
From years of experience dealing with content marketing services, the guys at Grow and Convert realized a major problem with SEO and content production agencies: most companys weren’t held accountable for lead generation. Instead, they were promising to deliver “X” amount of articles with “X” amount of words. Essentially, what these companies were saying was that “if our content doesn’t produce results, that’s not our problem. We held up our end of the deal.” So Benji and Devesh “set out to build the best content marketing agency.”
Grow and Convert promises the following when commissioning their services:
After you’ve identified a few agencies that you feel can fulfill the marketing needs of your growing business, it’s time to take a closer look at each company and decide which one will be the best fit for your style and vision. Here are a few key factors to look for in an agency that will give you the best overall experience with them.
A marketing company’s website is an excellent indicator of whether or not it will be a good fit for you. A firm’s home page often lists past clients as well as customer reviews that can give you insight into the quality and scale of work they provide.
Additionally, a careful examination of their site will give you a feel for their overall style and alert you to any potential red flags, such as grammatical mistakes or unfinished parts of the website. If a marketing agency can’t fulfill its own internal marketing needs, how can you expect it to fulfill yours?
“Quality content” is a term that gets thrown around a lot in the digital marketing world. Whether it’s a blog article, Instagram post, or YouTube video, your content must benefit you and your potential client. It’s easy to distinguish content created solely for marketing purposes.
For example, to maximize organic traffic to a website, SEO (search engine optimization) writers utilize specific keywords that a search engine looks for to recommend a website. However, inexperienced writers often focus more on cramming these keywords into a blog post than creating quality content. This type of writing is unnatural and distracts from the article’s subject. You’ve likely seen a similar tactic on social media posts with unusual captions and paragraphs of seemingly unrelated hashtags.
It’s crucial to find the right balance. The best content marketing agencies view your consumers as human beings, and not just potential sales.
Your content should:
Before hiring a digital marketing firm, carefully analyze examples of their past work. If what you see comes across as forced or unnatural, move on to the next agency.
It goes without saying that you’ll want to know if the company you hire is producing results. Fortunately, any reliable digital marketing agency will have tools to show you customer conversion rates, sale closing statistics, and exactly how much organic traffic they generate.
When inquiring about an agency, it’s vital to ensure they’re willing to meet with you periodically during the project to discuss their progress and which strategies work best. The entire process of creating your content marketing should feel like a team experience.
Communication is an important aspect of any business, but it’s essential to creating content. As a business owner, your website and its content represent your brand, so it should be as you envision it.
The best content marketing firms will prioritize your vision and combine their extensive knowledge and experience to maximize growth potential. This, of course, requires excellent communication, not only between you and the project manager but among every team member involved in your project.
It’s best to avoid agencies that have a “know-it-all” attitude. While it’s true that they are familiar with internet trends and know how to use branded content to attract the most attention to your business, you still want your voice to be heard and your opinions to be respected. After all, “the customer is always right,” so a good agency should produce results while catering to your needs.
Choosing a digital marketing firm is one of the most critical decisions for your growing business, so don’t rush it. Be patient and take your time to weigh the pros and cons of each company.
Remember, if there are any red flags or you feel skeptical about an agency, move on to the next. There’s an ever-expanding supply of digital marketing firms, so if you’re willing to wait and do your research, you’ll eventually find the perfect one.
If you decide that Responsify is best for you, get a fresh perspective on your marketing with a free assessment. Click here to book your content strategy session now!
And in the interim, see how your company’s trending against its top 3 competitors in 1 minute flat. Check my ranking.