When we say “organic traffic,” we aren’t talking about people walking down the fruit and vegetable aisle. Instead, we’re talking about getting strangers to find your B2B tech website on internet search engines without spending on advertising and marketing on Google or social media channels.
Seem like magic? It’s not. It’s Inbound Marketing.
According to Wikipedia, the stage that’s called “Attract” includes the following:
“Attract” does not mean attracting random people; companies want to attract the right people at the right time with the right contents. Building a company on the Buyer Personas, one can define which are the beliefs, pains, hobbies, etc. of our customer and on their basis one can create the right contents to attract visitors on one’s blog, social, Youtube channel, etc.”
Inbound Marketing is a tried and tested technique for enhancing organic web traffic to a B2B tech website. This consists of production of strategic content, leveraging SEO, and social media promotion. Here are some ways that you could get more organic traffic to your B2B tech website.
Different leads have different needs. These people regularly look for solutions to their needs online. You can find out just what your ideal buyers need by looking on social media networks and evaluating relevant online forums. When you’ve gathered this information, you can create practical blog posts to give them answers. Use keywords that your ideal leads are using when searching online. Posting helpful and keyword-optimized blogs consistently will help you organically bring in more visitors to your B2B tech website. This will develop you as an expert in the market, increasing your brand recognition.
Besides creating regular posts, you can write overviews that offer information on relevant topics. A good example are the definitive overviews by the B2B firm Marketo.
Use longtail keywords
After you’ve created the helpful content, you want your target market to find it. When researching and selecting keywords, stay away from basic or overused keyword phrases since they will be too competitive. To enhance your search engine position, it’s a good idea to use longtail search phrases. For example, instead of using the common phrase “healthcare system remedy,” you could use something more unique like “ways to minimize clinical payment documentation.” The latter is more likely to drive organic traffic to your site.
Guest on authoritative industry websites
Writing for other trustworthy related sites in your industry is a great way to bring in organic traffic. These sites will help you to connect to your site or social media in the content or writer biography. Having such backlinks to your site will help improve your search engine position and bring in more organic site traffic. Nevertheless, don’t make the mistake of writing for poor quality websites since this could have an unfavorable effect.
Use internal linking
Many people concentrate on getting backlinks but ignore the importance of creating internal links to their own website. Internal links can be a good strategy for boosting organic traffic to your site. When you write new content on your site, make sure to connect to other relevant articles. This will not only enhance you SEO, but will guarantee that site visitors invest more time on your site.
Optimize your images
Jeff Bullas said that posts with photos get 94% more views. Optimizing your photos can help enhance your organic web traffic. Begin by including search phrases to your photo names, making sure that words are divided using hyphens. The alt-text must also have relevant keywords defining the picture. This will make it easier for your potential customers to find your content online.
Inspect your backlinks and remove bad ones
Backlinks are an essential part of Search Engine Optimization. These backlinks will help enhance your search position and bring in organic traffic. But, not all links are helpful for SEO. Getting backlinks from poor quality or blacklisted sites could have a bad impact on your position. This is why it’s vital to do regular audits of your backlinks. As previously discussed, a good backlink needs to be from a trustworthy site in your industry. It is a plus if the site has an excellent domain name authority. The link must be dofollow to bring in organic traffic. The link should also be contextual (relevant to the content where it is found).
After doing the audit of your backlinks, act quickly to remove the bad ones. Beyond adversely influencing your position, these negative links could lead to Google fines. Send emails to the web designers and ask them to remove the backlinks from their site. If they don’t respond, file a Google Disavow report.
Leverage social media by promoting quality content
Sharing your content on social media is another great way to bring traffic to your B2B tech site. Therefore, you should add social sharing links to all of your blogs. If the reader finds the content helpful, they are likely to share it with their contacts. You should also take the time to keep your social media accounts up-to-date with new information.
Monitor your SEO progress
Improving your organic web traffic is a continual process. This is why you should keep checking your traffic on a regular, monthly basis. Learn exactly what worked and what did not. Take some time to evaluate your backlinks. Some of the best tools to check and track your SEO are Hubspot SEMrush, Moz, ahrefs, and SERPs.
The final word
Getting organic traffic to your site is just one part of the unique marketing method called Inbound Marketing. This technique includes creating beneficial content for your site visitors and using this content to keep connected with those who have turned into qualified leads. Your B2B Tech firm can use Inbound to bring in new site visitors to your page, convert them into leads, and nurture them into happy customers.
It can be hard to do this by yourself. Responsify works with B2B tech online marketers to offer strategy, support, and help in implementing these steps.
We’ve worked with many marketing pros to help carry out Inbound Marketing strategies for their firms. Don’t hesitate to ask for a free strategy session to help you examine your current methods and get pointers on new ways to get more organic traffic.