Lead Generation

Strategies for Increasing Revenue Growth with B2B Software Leads

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Research from Forbes magazine shows that the medical devices and technology market will surpass $500 billion in revenue by 2021, despite global challenges and increasing consolidation. While this is good news for generating B2B software leads, it also brings with it increased competition.

As a result, companies have to innovate in order to remain competitive. Traditional marketing and sales methods such as trade shows, workshop, print ad campaigns, outbound phone marketing, billboards, press releases, etc., are disruptive and costly.

According to research conducted by Roper public affairs, 80% of business decision-makers would like to receive information from content rather than ads. Seventy-five percent said content made them feel more connected to a company and sixty percent said it helped them make better buying decisions.

The Inbound Methodology is a new approach to bringing in new leads through informative, relevant content. According to the Earnest Agency, 81% of consumers begin the buying process online. Here are some of the ways you can stay ahead of your competition in the b2b software market using Inbound.

Create Long-Form Content

With so many blogs out there, it can be hard to stand out. That’s why it’s important to create content that will grab your target market’s attention and rank higher on search engines. You can do this by regularly releasing content such as long blogs that position you as a leader in your niche. This will drive more visitors to your site and improve your SEO ranking. Additionally, you can repurpose these long-form pieces of content in email newsletters or as premium content such as ebooks. Odork research shows that longer content is more likely to rank higher than shorter content.

Research and Use Long-Tail Keywords

When it comes to search engine optimization, it’s important to use the best keywords. Avoid short, widely used phrases, as they can be very competitive and may belong to other companies. For instance, if you’re marketing a clinical scanning device in Portland, use a long-tail keyword instead of just “clinical scanning tools.” This way, you’ll have less competition and your search engine ranking will be higher.

Produce Guest Posts

Getting guest posts on other websites will position you as a leader in your industry, drive traffic to your website, and generate backlinks for your page. Do your research to find trusted B2B technology sites that host guest posts. Look for sites with high DA and high engagement. Write great guest posts that address trending topics in your sector. Don’t forget to link your site in your writer bio and be open to comments and questions.

Utilize Email Marketing

Email is a powerful tool for nurturing your leads and converting them into customers. In fact, according to a recent report from Salesforce, “80% of organizations say that email adds a significant amount of revenue to their business.” You can incentivize your site visitors by asking them to send you emails in exchange for a free ebooks or reports. Once you’ve built your email list, send out emails regularly, including informative content that will keep your leads engaged. Make sure your emails are optimized for all platforms. Use interesting subject lines to get your leads to open your emails. This will help you get more followers and gain an advantage.

Leverage Influencer Marketing

Tomoson found that 51% of marketing professionals said influencer marketing helps them attract better clients. Before connecting with an influencer, you should define your influencer marketing goals. For example, you may want to increase your social media visibility, reach a new demographic, or increase brand awareness. Then, you should find influencers who can help you achieve these goals. Look for influencers who are well-known in B2B tech and have a large following. They should also be highly credible. Keep track of how well your influencer marketing strategy is working.

Take Advantage of User Generated Content

When it comes to B2B software marketplaces, social proof is essential, especially for new customers who don’t know your brand name. Utilizing UGC is one of the most effective ways to do this. BazaarVoice found that 84% of customers say UGC influenced their decision to buy. UGC turns your clients into fans that promote your products or service. For instance, you can collect videos testimonials from satisfied clients and post them on your site. Or, you can host a photo contest where customers have to post a photo of themselves with your product. This will increase your brand name awareness and drive traffic to your site.

Create Compelling Calls-To-Actions

What is a Call-To-Action (CTA)? A CTA is a call to action that a website visitor is prompted to take a specific action. When a visitor clicks on your CTA, they’ll be taken to your landing page or your product page. When creating a CTA, it’s important to make sure that it’s concise and that it clearly describes what your site visitors will get when they click on it. Some of the best CTA’s include: “Start a free trial”, “Get my copy now”, “Join our email list”.

Help with Generating B2B Software Leads

At the end of the day, it may seem like a daunting task to stand out from the crowd. However, with the right strategy, you can do it. Inbound Marketing and sales will not only help you stand out from the competition, but it will also help you grow as an industry leader in B2B Software.

Over the years, we have worked with many B2B CEOs and Directors who have integrated Inbound into the marketing and sales teams of their B2B companies. Don’t miss out on your opportunity to schedule a free strategy session with us today! We can help you evaluate your current strategies and see how they can benefit your business!