A top goal for any B2B remote care monitoring and family care management marketing expert is to increase the traffic to their business website to obtain qualified leads. However, in addition to the costliness of online advertising, getting new site visitors don’t just happen overnight. It takes a great deal of effort, like using site traffic generation tactics that are proven to work.
Here are several of the Inbound Marketing Strategies you could make use of to bring in even more site visitors to your remote monitoring and family care management firm’s site:
1. Blog Consistently
Different people have different needs, and they are always looking for solutions. You can identify what your ideal customers need by browsing social media channels and industry-related online forums. Once you have gathered this information, create content that relates to their needs. Remember to use key phrases and words that your potential clients typically use when searching online. Posting informational and keyword-optimized content on a consistent basis will help you bring in more visitors to your B2B remote care monitoring and family care management firm’s website. Doing this will develop you as a professional in the market, thereby improving your brand name recognition.
Along with creating blog articles, you can create more substantial content that offers useful information, like How-to Guides, eBooks, white papers, etc. A fine example is the B2B firm Marketo’s overview documents.
2. Use Long-Tail Keywords
Stay clear of typical key phrases since they are most likely overused and therefore extremely cheap. To improve your search engine position, it’s recommended to opt for long-tail key phrases. As an example, rather than making use of the key expression like “B2B remote care monitoring and family care management system,” you can use something extra targeted like “the best ways to engage clients.” The latter is more likely to drive additional organic web traffic to your site.
3. Get Placement on Review Websites
A study by Bazaarvoice revealed that more than 70% of consumers look at online reviews when considering a product or service. Getting published on review sites will help you generate more visitors to your page. Such articles are specifically valuable for targeting individuals that are in the “choice” phase of the buyer’s journey. They are currently deciding among various suppliers to figure out which services or product would be best. To locate testimonial sites that relate to your specific niche, you can Google “leading B2B remote care monitoring and family care management firms.” While some are cost-free, others will require you to pay to be included. Featuring your business on such websites will certainly enhance your search engine position and also make it much easier for leads to discover you online.
4. Get Published in Online B2B Remote Care Monitoring Directories
Getting your website posted on online directories is another useful method to bring more traffic to your site. You do not need to publish on every B2B remote care monitoring and family care management directory site available. Search for the ones that pertain to your market and have excellent domain name authority. For instance, if you’re situated in Illinois, you can Google for “remote monitoring and family care management firms in Illinois.” The directory sites that come up first are most popular among viewers. Getting published in these directories will create backlinks to your site and help leads find you more easily.
5. Create Guest Blog Posts
HubSpot reported that 47% of customers look at multiple content posts before making a purchasing choice. Find credible websites in your sector that allow guest articles and send a short article. Pick a special subject that your target market would find helpful. Make sure to comply with the visitor blog writing standards to boost your possibilities of getting published. Make sure to include your website and contact information in the writer biography. These backlinks will increase your search engine position and generate more traffic back to your site. You could also consider connecting to influencers in your blog content. They may share your content with their fans.
6. Make Blog Post Comments
Devote time to review content on other B2B remote care monitoring and family care management blog sites and leave a comment whenever you can. Make all your comments positive: individuals do not like naysayers. Make sure your comment is more informational than an advertisement. Engaging on various posts will produce even more backlinks to your site and subsequently more visitors.
7. Engage with Industry Forums
Every industry has internet discussion forums where individuals go for relevant topics. Joining these forums is a great way to get even more visitors to your site. Focus on discussion forums that are active. It would be meaningless to sign-up with a forum that is disengaged an hasn’t had any conversations for two months. When signing up with a discussion forum, make sure to utilize your brand. This will boost brand name recognition as you engage with others. When joining such online forums, do not simply offer guidance. Share real examples and sources that will help other users. This will enhance your credibility and promote more traffic to your site.
8. Make Use of Infographics
A study by Social Media Examiner revealed that 37% of marketing professionals consider visuals to be one of the most efficient methods of content. It can be hard to keep people’s attention. Therefore it would be much easier to engage your target market with an infographic compared to a 1000-word post. Infographics are specifically useful when helping individuals understand intricate information. Besides your website, you can also release infographics on channels such as Pinterest. Connecting the infographic to your website will bring in even more site visitors.
9. Get Posted on LinkedIn
LinkedIn is one of the most reliable social media networks for B2B marketing. You can submit long-form content that is industry-specific to LinkedIn Pulse. Getting published on LinkedIn will help you build credibility with your target market and drive website traffic to your site. You could also share the content on various other social media platforms.
10. Repurpose Webinars
Contently found that 60% of marketing professionals repurpose (reuse) their content as much as five times. For example, you could repurpose webinars into a collection of brand-new posts or e-newsletters to draw in even more web traffic to your site. The whole webinar can likewise be changed right into an eBook. You could also take engaging quotes from your webinar and use them as social media blog posts.
The Final Word
Producing effective content and obtaining the best target market are significant parts of Inbound Marketing. Ideally, the site visitors that visit your website will become your qualified leads, and potentially turn into clients.
It could be tough to do all this alone. We at Responsify work with B2B remote care monitoring and family care management online marketers to offer strategy, support, and assistance applying these tasks. By teaming up, we aid marketing professionals in bringing brand-new website visitors, convert them to qualified leads and pleased clients.
We’ve helped many marketing pros develop and apply their Inbound Marketing Methodology to increase their site visitors. Don’t hesitate to ask for a completely free strategy session to help you examine your assets and offer advice on how to make your strategies work even better.