Do you ever wonder who is looking at your Healthcare Insurance and Payment firm website? If you only knew who they were, you could see if they are a qualified potential customer so your sales team could engage them and close even more sales to boost income. Right? You aren’t the only one. In fact, many Health Insurance and Payment online marketers don’t know who is looking at their site.
While tools like Google Analytics show you how many people are seeing your Health Insurance and Payment website, it doesn’t show their identity or their IP address. Google does this to safeguard the personal privacy of their site visitors, but it’s not a huge help to marketing professionals using the tool. The good news is that there are other ways to get more information on your site visitors: how they found your site, how often they check it out, and what pages they look at.
Beyond tools, there are methods to lead your site visitors into giving more information about themselves (we’re not just talking about “contact us” and “free trial” buttons).
Whether your target market is made of decision making C-Level Executives or Directors in the consumers, healthcare systems, and providers space, having the ability to see their activity early in the sales cycle will help you find more leads and close more sales.
Here are several methods and tools to use to understand who is looking at your Health Insurance and Payment website.
First, you need to ask these four questions:
- What is the size, reach, and appeal of your Health Insurance and Payment firm’s website?
- How engaging is it?
- How much content has been developed to bring in new site visitors?
- What motivation does the website give to make people act?
Your goal is to understand who is interested in what you are offering and supply value to your ideal clients. By developing strategic content to bring in new visitors and enticing them to click a call-to-action or premium content offer (like ebooks, reports, how-to guides, calculators, etc), you are establishing a process to record their identification and interests on your website.
This strategy is called Inbound Marketing. Before you use tools to help you out, you need the best Inbound Strategy, including content to engage your website visitors, so you can convert them into qualified leads.
The best content, with the best SEO, combines with the most effective tools, offers you the chance to determine more about your site visitors and qualify them for your sales team.
One of the most effective and robust tools out there for online marketers is Hubspot. Hubspot Marketing Free is a great tool that will help you find out more about your leads before they fill out any form. Hubspot’s Prospects Tool allows online marketers to see the IP address and company of confidential site visitors. They have the ability to collect details by alerting you when a visitor shares their email, to instantly recognizing who they are, where they came from, what web pages they visited, and where they work. This will help you understand your viewers better. You can also better understand what content is bringing in the most traffic and concentrating on creating more like that. When the lead looks through your site again, the monitoring will pick up where it left off. In this way, you will always know what the prospect wants. Great, right?
Kickfire uses exclusive identification software to determine companies that are looking at your website. You will get extensive details about the company, allowing you to connect with potential customers early in the buying process. Kickfire allows you to keep an eye on site visitors by username, email address, income, market, or other unique identifier. This tool also includes a lead scoring system that will show you very qualified leads.
Leadfeeder is an online app that allows you to monitor the activity of leads on your site. You can include it with CRMs like Zoho, Salesforce, and Pipedrive. When integrated, Leadfeeder will provide information to your CRM revealing what your potential customers are doing on your site. Leadfeeder can also be integrated with Google Analytics to show the identifications of individuals that see your site. One of the best features of this app is its automatic recording ability. Your leads’ information will be sent immediately to your email and CRM. This means that you will instantly have all the details when you need them. Leadfeeder also has a lead scoring system to identify your qualified leads.
IP monitoring devices
Whenever a prospect looks at your site, their IP address is recorded on your server. The IP address can tell you a lot. For example, you can use IP2Location to find out their location. You can use IP Checking and Who Is to do a “whois” search to see who owns the IP address If your site gets a lot of visitors from the same company, each visit will be tracked by time and date.
These IP lookup tools are not fool-proof, though. Your site visitors might use common web options to hide their identity. Fortunately, a lot of CRMs have capabilities to filter your results.
As soon as you know who your site visitors are, it’s a good idea to keep them engaged with valuable content, call them, ask them what they need, share more resources, or send out a Lead Nurturing Email. Here is a good example of a message your sales team can use when engaging a new prospect:
I see that you downloaded our (Premium Content Title). Did you find it useful?
I thought you might also enjoy this article: (Title of Article).
I’d be happy to meet up to share any further information or answer any of your questions.
Would it be helpful to go over (Relevant Topic) on a quick phone call?”
The majority of potential customers will be happy that you recognized their activity on your site and will want to talk to you to learn more.
Both significant takeaways of this message both start with the letter “T”. Carrying out the most effective Technique like Inbound Marketing to give unfamiliar people enticement to locate your site when looking online and leveraging the very best Tools for transforming and catching leads (Hubspot), will certainly help you bring in and identify your ideal site visitors, creating extensive lead-generation!
It could be extremely tough to do all this alone. We at Responsify work with Health Insurance and Payment online marketers to offer strategy, support, and help in executing these tasks. By collaborating, we help marketing experts tactically draw in brand-new website visitors, convert them to qualified leads, and then satisfied clients.
We’ve helped lots of marketing pros include the Inbound Marketing Methodology right into their existing marketing mix. If you want to talk about ways to help your Health Insurance and Payment firm find out more about your site visitors to create qualified leads, do not hesitate to ask for a cost-free strategy session. We’re happy to connect to find new ways to bring in more leads for your company.