HubSpot has firmly established itself as the go-to platform for everything Inbound. From top-notch content to innovative applications, HubSpot empowers its users to transform their online marketing campaigns into consumer-centric, lead generating engines.
Your renewable energy business can also reap the benefits of their services. If you’re worried that they might be out of your budget, we’re happy to say that you can access much of their invaluable insights for the grand total of $0!
So, are you ready to start generating more leads? Let’s take a look at how HubSpot can help.
Learn from a Wealth of Free Content
Hubspot has blog posts, eBooks, and a variety of other offers that will teach you everything about Inbound Marketing…for free! Outside of the obvious intricacies like SEO and email automation, there’s plenty of the less technical, but equally important elements.
For example, while they don’t have to be complicated, there is an art to crafting an effective to call-to-action. Essentially, a simple phrase or question has the power to make or break your campaign. However, if you follow the examples in this article you’ll be in good shape.
Call-to-actions and SEO can’t fully work their magic if your content isn’t up to par. Need some pointers on how to make an eBook? Have a look at this article.
Easy to Use Analytics
You can’t attract leads if you don’t know which methods are working, and which ones need to be reevaluated. Hubspot makes keeping tracking of a prospect’s journey easy with its lead management software.
Naturally, before you can manage leads, you have to keep an eye on how and if you’re attracting them.
From the user-friendly dashboard, you can monitor current site analytics such as daily traffic, page rankings, keywords, and more. Best of all, this information can be condensed into a report. In an instant, you can share game-changing observations with members of your team.
If you have concerns that HubSpot’s platform may be too cookie-cutter, we can assure you that it can be customized to fit nearly any type of business (that includes your CleanTech!). Your technology is constantly evolving, so it’s crucial to have a platform that can seamlessly adapt to the changes.
It’s a One-stop Shop
Time is of the essence. Really, every minute wasted is another lead that slips through the cracks.
HubSpot saves you the hassle of having to log into your website and social media accounts separately. Not only that, but you can make changes to your website, edit blog posts, and publish social media content all from the same dashboard. With the time saved, you can direct more of your efforts to nurturing the leads brought in by your content.
Aside from time, you’ll also save a bit of money. When you can smoothly edit your site and social media accounts in one streamlined swoop, it cuts down on the labor costs attached to a web developer. As an added benefit, a comprehensive dashboard presents you with more creative control and insight into a developer’s perspective.
HubSpot is the Hub, But You Still Need the Strategy and Content
HubSpot offers a personalized platform that gives your CleanTech the resources to improve lead generation. Even if their more comprehensive services don’t fit into your budget, the abundance of free and helpful content certainly will. With the right information at your disposal, you’ll have the framework to revitalize your inbound marketing campaign.
To learn about what’s needed to develop an effective Content and Inbound Strategy, grab our free eBook here!
If you have any questions about how to get started with an Inbound Strategy for your CleanTech company, don’t be shy, reserve a time to speak with us here. We’re happy to help!