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The Benefits That Companies Experience When Outsourcing Their Marketing

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As a business, your primary objective is to make a profit and increase sales. However, as your small business grows, you will need to expand your in-house team into various departments, including a marketing team. 

In today’s technology-driven world, digital marketing mainly revolves around social media platforms, search engine optimization (SEO), and designs that attract your target audience. Unfortunately, not all businesses have the necessary expertise in these fields to ensure their marketing efforts are successful. 

The solution to this problem is to hire outsourced marketing services. Let’s look at some benefits your company can experience by outsourcing your marketing efforts to a professional agency.

Reduce In-House Marketing Team and Costs

To increase profits, businesses need to allow their sales team to focus on maximizing sales while reducing expenses. While some may think that having team members perform all business activities is more cost-effective, having a full-time in-house marketing team can actually be quite expensive. 

You may need to consider hiring a marketing director or a marketing manager to oversee your marketing strategy. However, this means hiring other employees with experience to manage your marketing program, provide them with benefits, and taking the time to train them according to your business practices.

Outsourcing Marketing Increases Conversions

An outsourced marketing agency is already equipped with the knowledge and expertise to handle various aspects of marketing such as:

• Digital marketing
• Content marketing
• Lead generation

With their experience, they can use their specialized skills to create the most effective marketing strategy for your business. In addition, partnering with an outsourced team provides a fresh perspective, new ideas for innovating your marketing efforts, and exploring options you may not have considered yet.

While your in-house team may be able to develop various tactics for carrying out your marketing functions, the expertise of a marketing agency can rejuvenate your marketing strategy.

Marketing Outsourcing Companies Offer Increased Flexibility

In 2019, studies revealed that around 63% of business-to-business (B2B) companies outsourced at least some part of their marketing efforts to marketing agencies. This begs the question: What have these businesses realized about outsourcing? The answer is increased flexibility.

When you outsource, your business can benefit from flexibility in a number of ways:

• Variable costs. You have the power to control how much of your marketing budget is utilized. This means that outsourcing marketing services can vary in cost, depending on your business needs, rather than a fixed cost.

• Resource management. There are many resources at your disposal as a business that can be allocated that money you save to other aspects of your business. These include:

• Money. On top of controlling the cost spent on marketing, you will be able to use the money you save in other departments. You will also save by avoiding unnecessary investment in software or equipment used for marketing. 

• Employee skill sets. Another essential resource you will have flexibility with is where you can use the skill sets of your current employees. The key to success is to allow employees to focus on what they do best instead of having them carry out non-core processes that will take their attention off the significant issues of the organization.

Having the ability to concentrate on what you do best as a business will allow you to expand and adjust to the growing needs of your target audience.

How Does Outsource Marketing Work?

Before you decide to outsource marketing functions, you must evaluate where your business’s current and desired state. Understanding your business goals will allow you to communicate them with your outsourcing partner.

Some relevant information to share includes:

• Your mission
• Your strongest competitors
• Marketing actions that proved successful
• Information on your target audience
• Any specific requirements you have 

With this information and some previous research on your company, the marketing firm you use will be able to get started as quickly as possible. But what marketing service can you outsource?

The Marketing Services That You Can Outsource

Whether you’re a small business or a corporation, you can decide how much of your marketing functions you want to outsource. Let’s look at some of the essential services your business can outsource.

Content & Inbound Marketing

Inbound and content marketing can fuel your sales with qualified leads to increase sales, revenue, and growth. The idea is to attract your target audience with:

• Content creation that will attract and engage customers
• Content delivered to multiple social media platforms
• Marketing automation to reach more customers with a lot less hassle
• Search engine optimization (SEO) tools that will be integrated with any content created

Responsive Website and Email Design

It’s not just about getting people to your website but engaging and retaining more visitors. To accomplish this goal, your business needs a website and email campaigns with:

• A high-quality design that enhances your customer’s experience
• A design that’s compatible across thousands of device screen sizes
• The ability to gather customer feedback to promote improvements
• The advanced community-driven technologies of WordPress and Drupal
• High coding standards to give you a competitive edge

Brand Identity Design

Your business may have a brand, but is it memorable? Part of your marketing strategy should focus on increasing your brand awareness. This requires time to research how your design can impact your target audience.

Some aspects of your design to take into account include:

• Photography
• Icons
• Typography
• Layouts

With an elegant and engaging brand design, you will enhance user experiences and reinforce your brand.

Business & Customer Alignment

Marketing isn’t just about using your brand to reach your target audience. It’s also vital that your product or service is in line with their needs. Your outsourcing marketing partner can also help you tune in to your customer’s needs by leveraging your brand’s strengths.

Outsourcing Marketing Services to Responsify

Overall, outsourcing to marketing firms is usually the best choice, and you could:

• Reduce overhead expenses and increase profits
• Give your company the marketing workforce and skills it needs
• Increase the flexibility of your marketing strategy

When choosing one of the many marketing outsourcing companies, the best choice is Responsify. So, what makes us different from the rest? Marketing is much more than a job because we believe true innovation has the power to transform lives. 

Contact us today for a free assessment, and let us help accelerate your innovative brand to the next level.