The digital health marketing market is a unique one. Everyone who is a part of this market shares an aspiration for improving the lifestyle, whether they are a patient, caretaker, or technological designer. Considering that the needs of each type of role in the industry are different, HealthTech online marketers need to approach their potential leads in a tailored manner, in which each of them would feel looked after. According to Pew Research, 80% of American web users look online for health information and 86% of physicians use Internet to access health information. So how come only 58% of healthcare marketers use blogs to provide helpful information to their users versus 74% of all online marketers? (According to a survey of the Content Marketing Institute).
Here are some valuable suggestions for generating brand-new leads utilizing digital-health-marketing and Inbound Marketing methodology.
Master the Art of Blogging and SEO
The figures we previously pointed out promote themselves. It’s evident that increasingly more clients and health experts go on the internet daily to research brand-new medical patterns, medical gadgets, healthcare centers and other topics related to health. Your blog site needs to function as a door that enables these people to enter your business’s domain– so long as you installed beneficial content routinely for your audience.
Just keep these couple of proper precautions in mind when carrying out digital health marketing campaign:
- Search engines like well-crafted content. Additionally, having informative content that answers your readers’ main health concerns contributes towards increasing your SEO.
- Think about the need of the clients or experts for you to share your insights or ideas on the subjects you deal with. They will value you considerably more by having a comment section on your blog post so that they can share their views on a particular subject.
- Don’t blend your sales pitch into your blog articles. The function of your blog is to educate your reader, not to close a sale. You should leave it up to your reader to decide if your service or your product will help them improve their quality of life.
Use Social Media to grow your company.
Social networking helps you build a community of social media followers who believe in and will vouch for your technology.
Where will this happen? On your blog and your social media accounts, of course!
You can regularly release relevant, shareable content about basic Health Technology or your particular field of expertise (medical devices, insurance, mobile health, etc.) on your LinkedIn, Twitter, and Facebook profiles. Even if you’re merely sharing a link to another blog site’s post with a personalized comment– that’s okay! The few minutes that you invest in doing any of the above will be time well spent. When you’ve mastered the art of content development, you can even attempt to share content on other platforms such as Instagram and Pinterest and broaden your influence in the social media world.
Create Awesome Content Using Health Tech Inbound Methodologies
Always bear in mind that you’re offering an item or a service that will enhance your customer’s life. The whole point of Health Tech Inbound Marketing is providing your prospective customers with an opportunity to discover and approach you once they have found the content that you released has been helpful to them.
Ask yourself these questions before pressing the “post” button: Will a minimum of 50 percent of our target market members be interested in this content? Will they believe it? Does our content educate our readers and add worth to their lives? Does this article help our readers have a favorable view of our brand? Will it make our followers feel good about themselves because of their identification with us?
Publish white papers and free eBooks to generate leads
You can consider yourself lucky for working in such a complex industry when it pertains to developing content for your audience. Web users who take the time to research online about Health Technology will be interested in downloading any insightful eBook or white paper that fills in what they need to understand–especially if it’s free.
Make sure that you have an easy-to-use form that your site visitors can fill out together with the complimentary content you’re supplying so that you gather useful details on them. You can then take part in email marketing with your new leads who willingly gave you their contact details because they considered you as a reliable source.
According to the McKinsey & Company consulting firm, “email is almost 40 times better at acquiring new customers than Facebook and Twitter.” The steps to acquiring leads detailed above will play an essential role in your sales process.