When we say “Organic Traffic,” we’re not talking about people walking the fruit and vegetable aisle, or hippies driving in Volkswagen vans. Instead, we’re talking about getting unfamiliar people to discover your Learning Management System (LMS) company through online search without spending money for marketing on Google or social media channels.
Sound too good to be true? It’s not. It’s Inbound Marketing.
According to Wikipedia, the stage of Inbound Marketing that’s referred to as “Attract” consists of the following:
“Attract” does not mean attracting random people; companies want to attract the right people at the right time with the right contents. Building a company on the Buyer Personas, one can define which are the beliefs, pains, hobbies etc. of our customer and on their basis one can create the right contents to attract visitors on one’s blog, social, Youtube channel etc.”
Inbound Marketing is a tested method for increasing organic web traffic to B2B company sites. The approach includes development of valuable initial content, leveraging SEO, and social media promotion. Below are some tips to help you get even more organic web traffic to your Learning Management System website:
1. Blog Frequently
Different potential customers have different issues. These people are trying to find solutions online. You can figure out exactly what your ideal customers are looking for on social media and examining relevant online forums. Once you have uncovered this information, you could put together useful blog posts to give them answers. Remember to include key search phrases that your leads use when searching online. Post valuable and keyword-optimized blogs regularly to bring in more organic traffic to your Learning Management System (LMS) business’s website.
In addition to creating regular blogs, you can also write overviews that give understandings on relevant topics. A great example of this are the definitive overviews by B2B business Marketo.
2. Use Long-Tail Keywords
Once you have created useful content, you need to make sure your target market can find it. When looking for key phrases, don’t use competitive phrases as they are likely overused and expensive. To enhance your search engine position, it is a good idea to use long-tail keyword phrases. For example, rather than using a common phrase like “healthcare system remedy,” try something more specific like “ways to minimize clinical payment documentation.” The latter is more likely to drive organic traffic to your site.
3. Add To Authoritative Industry Websites
Creating for various other trusted health-related sites in your industry is a great way to bring in organic traffic to your site. A lot of these sites let you add your contact information and links to your site and social networks in the writer biography. Having these backlinks to your site will boost your search engine position and bring in more traffic. Don’t make the error, though, of writing for poor quality sites that could have an adverse effect.
4. Take Advantage Of Internal Linking
Many people concentrate on getting backlinks, but forget about the importance of internal linking to their own site. Internal linking is a great way to boost organic web traffic to your site. When you create new content on your site, be sure to connect to relevant existing posts. This will not only enhance your SEO, but will also make sure visitors spend more time on your site.
5. Enhance Your Images
Jeff Bullas suggests that posts with photos get 94% more views. Optimize your photos to boost your organic web traffic. Start by including key phrases in all your photo names, making sure that words are divided with hyphens. The alt-text also needs to have key phrases describing the photo. This will make it easier for people to find your content online.
6. Examine Your Backlinks and Remove Bad Ones
Backlinks are a critical component in Search Engine Optimization. These links help enhance your position and bring in traffic to your site. However, not all links are useful for SEO. Getting backlinks from poor quality or blacklisted sites can have a harmful impact on your search engine position. This is why it’s important to do a routine audit of your backlinks. As previously mentioned, good backlinks should be from trusted sites in your industry. It is also useful if the site has great domain authority. The link should be dofollow to bring in organic traffic. Lastly, the link must be contextual (appropriate to the content where it shows up).
After your backlinks audit, act fast to get rid of any bad backlinks. Besides adversely influencing your search position, poor links can lead to Google fines. Send an email to the web designers and ask them to remove the backlink. Keep sending emails until they respond. If no response, submit a Google Disavow Tool to send a disavow report.
7. Take Advantage Of Social Media by Promoting Helpful Content
Sharing content on social media is one of the best ways to drive traffic to your Learning Management System (LMS) website. For that reason, be sure to include social sharing links on your site. If site visitors find your content helpful, they are more likely to share it with their contacts. You should also take some time to add new information to your social media accounts on a regular basis.
8. Screen Your SEO Progress
Improving your organic web traffic is a constant process. This is why you have to keep checking your organic traffic numbers on a weekly and monthly basis. Find out exactly what is working and what is not. Take some time to evaluate your backlinks. Some of the best tools to monitor and track SEO development are HubSpot, SEMrush, Moz, ahrefs, and SERPs.
The final word
Getting organic traffic to your site is just one part of the unique marketing method called Inbound Marketing. The approach entails producing helpful content for your website visitors and using this content to keep in contact with those who have transformed to qualified leads. Your Learning Management System (LMS) firm could use Inbound to bring in brand-new site visitors, convert them right into leads, and nurture them into devoted clients.
It could be really difficult to do all this alone. We at Responsify work with Learning Management System (LMS) marketing professionals to offer strategy, support, and help in applying these tasks.
We’ve collaborated with numerous marketing pros to define and apply Inbound Marketing strategies for their firms. Do not hesitate to ask for a cost-free strategy session to help you assess your current methods and make them even better.