Modern buyers are savvier than ever before. Bringing prospects to trade shows or getting in contact with them through conventional marketing techniques have proven to be ineffective at getting the attention of your target audience. Nowadays, everybody goes on the internet to research solutions and do not rely on public advertisements or generalized sales pitches. This includes the key buyers in private practices, hospitals, and health systems.
Understanding that, it’s clear that the most effective way to grab the attention of your target audience is to provide content that your audience will find useful.
This marketing and sales methodology is collectively known as the Inbound Methodology. When used correctly, Inbound can help give a substantial boost your market share in the Telemedicine sector!
Here are some ways that you can boost your market share using telemedicine business models and the Inbound Methodology:
Specify your ideal buyers
Enhancing your market share does not necessarily mean that you have to get the attention of as many people as you can. Instead, you want to bring in individuals that are likely to want to interact with your Telemedicine services. Now, let’s get to it!
Buyer Personas are fictitious personalities that symbolize your ideal clients. To better optimize efforts, your marketing and sales teams need to take the time to find your buyer personas and define them.
Begin by charting out precisely what markets you can participate in.
Pick the market that offers the best revenue and that you want to focus your resources on.
Figure out what the ideal company attributes are for that market.
Specify the ideal people in those services including decision makers and influencers by taking note of the following:
What are their positions within their companies?
What kind of obstacles do they face?
What are they trying to achieve?
What would prevent them from buying?
What causes them to buy?
How do they make a purchasing decision?
Where and how do they get information?
Name your personas so they can be quickly referenced (‘ Hospital Administrator Alex’, ‘Private Practitioner Patricia,’ and so on).
Aligning your marketing and sales content to the demands of your ideal clients will allow you to generate even more qualified leads and, as a result, will boost your sales and revenue.
Optimize content for different devices
According to Mobile Marketing Association, smartphones play an essential role in every phase of the buyer’s journey as anyone can access information with just a simple tap. There is no way for you to know exactly what kind of device your content is being viewed on. As a result, you need to make sure that visiting your website provides an intuitive user experience no matter what device they visit your site with. The dimensions of your CTA buttons, font styles, the length of your content, and your website’s layout are all instances of aspects you consider when optimizing for different devices. Your e-mails should also be both computer and mobile friendly.
Use social media advertising campaigns
Social media advertising and marketing is an effective means of growing your follower base in a short amount of time. With a budget plan of just a few dollars a day you can reach many targeted prospects through Facebook and LinkedIn. For efficiency’s sake, keep your social media advertisements brief as many customers do not have the time to click ‘find out more’ for even more information. Avoid jargon that makes your ad hard to understand and make sure that your ad content projects an image of what you want your company to be in the Telemedicine sector. You may want to consider using emojis and GIFs or brief video clips to engage your target market. Split test various variations of your advertisement to figure out which one is the best variation.
Nurture your leads with personalized emails
Mass emails can be frustrating, but if used correctly, email e-newsletters can be an efficient way to nurture leads until they convert to clients. Supplying your clients with pertinent content regularly allows you to keep your leads engaged and forge a relationship with them. To boost the click-through rates of your emails, you can customize the subject lines with your prospect’s name and various other key phrases that can catch their interest. Avoid making use of your emails only to advertise your service or products as you do not want to scare away your leads. Instead, offer academic content that will empower your target audience and help them to make a more informed purchasing decision.
Take advantage of case studies
Before making a purchasing decision, the majority of leads will want some kind of proof that your Telemedicine solution will meet their needs. You could make use of case studies to showcase the journey that your existing customers took to get to your solution. Make sure the consumers showcased in your case studies are aligned to your buyer personas. This will make it much easier for your leads to identify with the journies. A case study should describe what your customer’s demands and objectives are and how you came to be a remedy for their problems. Use concrete figures to show exactly what was accomplished. For example, you might claim that Private Practitioner Patricia had 50% more visits to his office in the six months after he started using your company’s Telemedicine solution. Repurpose your case studies into infographics, YouTube video clips, or podcasts to cater to every kind of prospect.
Use effective calls-to-action
A call-to-action (CTA) is a visual or message that tries to entice website site visitors to take a preferred action. Use phrases such as ‘Try our system today’ or ‘Click now’ to generate a sense of urgency that will make visitors want to take action, instantly. Make sure that the CTA tells leads exactly what you want them to do. To attract visitors to your CTAs, use a color that contrasts with the website background. Having an image of someone checking out the CTA can also help to draw attention. A properly designed CTA can dramatically improve your conversion rates!
Take advantage of video content
Many individuals use reviews as a substantial part of their research process. Since this is the case, video content can be one of the best ways to engage your target market compared to articles, reports, white papers, and ebooks. However, your video clips need to concentrate on informing rather than selling. Use stories to make videos about exactly how the firm started, how your solutions were developed, and why your employees love working for your company. This will help you to develop a relationship with your leads and construct trust. Remember to include CTAs such as ‘Follow/like our page,’ and and ‘Leave us a comment,’ at the end of the video.
The final word
Enhancing your Telemedicine business’s market share can be testing because it’s challenging to recognize what parts of your business need tweaking. With this, we can say with confidence that tweaking your marketing and sales strategies to line up with the minds of buyers will absolutely prove to be an effective approach.
We’ve helped numerous CEOs and Directors to implement Inbound marketing and sales into their Telemedicine services. Don’t hesitate to schedule your free strategy session now to get help reviewing your properties and break out understandings on how you can raise your market share!