The days when you can get the attention of the software tech market using traditional marketing and sales are long gone. Marketing to a generic audience using ads and making sales via cold-calling with a boring sales pitch will tarnish the reputation of your firm and can be expensive compared to the outcomes they return.
According to Roper Public Affairs, 80% of B2B decision-makers like to get information from a collection of posts over ads.
The best method to compete in a saturated market is by supplying your potential customers with valuable and relevant content and keeping them engaged. Simply put, give “value” to your leads. This kind of marketing and sales is known as the “Inbound Methodology,” and it has been proven to create more web traffic and organic leads, according to Hubspot.
Here are some ways to use Inbound to help you stand out in a crowded software tech market:
Concentrate on ideal buyers
When people first come to your site, they aren’t ready to immediately buy. They might be in the middle of looking into their struggles and trying to find ways to solve them, instead of looking for a specific product or service just yet. As a result, your marketing and sales initiatives should be centered around giving information, pointers, and answers that will meet their needs. For example, you can create blogs, ebooks, case studies, and infographics on topics relating to appropriate B2B tech products, areas to avoid, existing trends in the B2B tech space, and more. Informing leads on these topics will help develop you as an authority in the software tech market and help you get the attention of your competition.
According to a Content Marketing Institute Study, 88% of B2B online marketers said that content is a vital component of their overall marketing strategy. To grab attention in a saturated market, you need to engage with your content strategy. Create a uniform “voice,” brand name positioning, and blog schedule on all networks where you share content. Your leads should have the ability to identify your brand name even when your logo is not present. A steady supply of high-quality content will help keep your brand name at the top of potential customers’ minds and boost their chances of making a purchase.
Use employee content
It’s easy to only concentrate on getting the views of outside opinion leaders and ignore your employees. But, your workers are an essential resource of beneficial information. For example, they can share their own story in the company and tell why they like working there. They could also share their experienced point-of-view on current topics in the B2B tech sector. If you create a demo video, it’s a good idea to use an employee instead of an outsider. Using staff will help humanize your company and will create strong bonds with your leads.
Use relevant keywords and phrases
Optimizing your website using search phrases and words is essential for drawing in organic web traffic from online search engines like Google or Bing. Do some research to find out the typical words used by potential customers when searching online. Tools like Google Keyword Planner, Wordstream, and SEO Book are very helpful for this. Focus on the less competitive, long-tail keywords.
Maintain a solid social media presence
According to research by Social Media Examiner, 92% of business owners agree that social media is an important part of their services. To stay noticeable in a saturated market, you need a big social media presence. Create accounts on all social media platforms that your potential customers use. Have a calendar to release content regularly to keep people engaged. Monitor conversations about the software tech market and give feedback. When you release new content on your blog, share it on social media. This will bring in more site traffic and increase your sales.
Nurture your leads gradually
Standing out in a crowded software tech market does not stop after bringing in new visitors to your site. When your marketing group puts the leads into the funnel, your salespeople should nurture them to turn them into clients. Lead Nurturing happens with regular, strategic connections, like weekly emails with useful content that your potential customers might need. Make sure that each email is customized, starting with the subject line, so it increases the chances of more click-throughs. You can also use email automation software from sites like Hubspot to help you. Nurturing your leads via a personalized technique will help your company stand out.
The big takeaway
The key to being seen in a crowded software tech market is making it easier for you to be discovered. Instead of costly ads and sales calls that don’t show much value, Inbound Marketing and Sales will help develop you as a leader in the B2B tech space and attract qualified leads to you without you connecting with them first.
We’ve worked with many Founders and CEOs to integrate the Inbound Methodology into their B2B technology organizations. Don’t hesitate to schedule your free strategy session to get help in examining your methods and find more ways to stand out in the crowded market!