Getting new customers for your Patient Engagement and Education firm can be extremely pricey and time-consuming. This is especially true if you use traditional methods of marketing and sales where you attempt to contact as many people as possible, with little regard to your target market. Luckily, there is a less complicated and less expensive way to get new customers: the Inbound Methodology. Rather than using traditional methods of bringing in people who might not need your services, Inbound helps you bring in the ideal person with useful content. According to Hubspot, 83.9% of businesses boosted their leads within seven months of using Inbound strategies.
Below are some great ways to get new clients for your Patient Engagement and Education firm using Inbound:
Develop great, consistent content
One of the best ways to drive even more website traffic is by supplying valuable content. If your potential customers find your content relevant, they will want to come back for more. Further, they are more likely to share the content with others, bringing in even more traffic to your site. Here are some content suggestions that you can consider:
- Host a Google+ Hangout reviewing existing market growths
- Create articles resolving typical issues of your optimal buyers
- Release an eBook covering developments in the Patient Engagement and Education sector
- Develop a demonstration video showcasing the highlights of your product and services
- Share video testimonials from your existing clients
- Develop a FAQ area on your site dealing with typical troubles your potential customers run into
- Release a white paper on the state of the Patient Engagement and Education sector
- Release discussions on slideshare
- Produce an infographic highlighting the Patient Engagement and Education services your product and services supplies
To improve your presence online, be sure that all your content is enhanced with search phrases. Remember to advertise your content on social media and email. You can also partner with an influencer to make sure that your content gets to all those who have an interest in the solution you offer.
Join professional networks
Signing up with professional networks gives you the chance to get qualified leads and make useful connections. LinkedIn has the best possibilities for connecting with experts in the Patient Engagement and Education market. There are many LinkedIn groups for healthcare experts that you can sign up with to display the outstanding content from your site and share your own proficiency. Share useful and valuable articles and downloadables regularly with group members and take part in conversations. This will help develop you as an authority in the Patient Engagement and Education sector and draw in brand-new clients.
Create guest posts
Contributing guest articles to other blog sites in your sector is a great way to drive even more web traffic to your site and get more leads. Guest blogging allows you to show your knowledge and win the trust of your leads. When seeking sites to blog for, concentrate on those that have excellent domain authority (DA), along with good credibility. They should also be sites that have high engagement with their followers. There are many healthcare technology sites out there that you could share our knowledge and draw in qualified leads.
Many people find it easier to make a purchasing decision after looking at reviews on company sites. Endorsements from reputable medical facilities or Patient Engagement and Education businesses could be very helpful for bringing in new customers. When clients commend your service or product on Facebook or Twitter, you could embed the post on your site. You can also ask clients to leave reviews on your LinkedIn account. If your company has been profiled in news outlets, make sure to add a link or clip of the article, connecting back to the original post. The most effective feature of social media recommendations is that they can be confirmed by clicking back to the initial source. Allowing your existing customers to become your personal marketers is a great way to bring in new customers.
Supply answers to common questions
Your leads are constantly asking questions on various online groups, networks, and discussion forums. This includes Google+, LinkedIn, Facebook, and more. Sign up with a variety of Patient Engagement and Education groups and take a few minutes each day to offer solutions to a few of the questions being asked. If people find value in your responses, they might want to know even more from you. This will drive traffic to your site and produce even more leads.
Capitalize on “smarketing”
It’s very important to engage your optimal buyers using various discussion forums to get to new customers. Another essential component of bringing in new people is helping those that develop your site’s content (your marketing and sales teams) get on the same page. The concept of aligning your marketing and sales teams is called “smarketing.” Hold regular meetings with the two groups and make sure that each group updates the other so the sales funnel is constantly in circulation.
Evaluate your work
As often as possible, take some time to gauge the effectiveness of your Inbound strategies. You could analyze your webinar participation, blog performance, social media engagement, online analytics, and revenue earned. The easiest way to keep an eye on these components is by using marketing automation software programs that enable you to observe all from one system. You will have the ability to monitor your leads from the moment they first give their contact information, to when they become a customer.
The bottom line
Getting new customers for your Patient Engagement and Education business can be a tough job. Integrating Inbound takes a great deal of time, as you need to plan, lay out the process, and produce great content. Nevertheless, once you have it all outlined, we guarantee that it will be worth the effort and you will get new clients quickly.
We’ve worked with plenty of CEOs and Founders to help them and their teams start using Inbound Marketing and Sales. Don’t hesitate to schedule your free strategy session to help you examine your current strategies and give you tips on how to bring in more new customers!