Whether you’re a well-known Healthcare Robotics firm or a start-up entering the sector, you need an effective marketing strategy to bring in website visitors and convert them into leads. It includes determining the target market then carrying out one of the most reliable strategies for reaching them. Nowadays marketing pros need a large range of abilities like strategy advancement, content writing, email marketing, social media marketing, and SEO.
Here are some great ways to build an Inbound Marketing Plan for your Healthcare Robotics company, so you can bring in more site visitors, convert them to qualified leads, and then turn them into clients.
1. Develop Buyer Personas
Before you start marketing your product or service, you need to understand who you are targeting, what they need, and what sort of message will appeal to them. For that reason, the first step in your marketing strategy should be to build your Buyer Personas (imaginary personalities that mirror your suitable clients). For example, individuals that may be curious about purchasing your service or product can be ‘Health Services Manager Mary’, ‘Private Practice Owner Otis ‘, or ‘Physician Philip’. Each of these buyers has various obligations, objectives, and difficulties. Specifying each Buyer Personas will certainly allow you to develop content that will interest them.
2. Draw Up Buyer Journeys
After putting together your Buyer Personas, take some time to understand how they think and what will motivate them to make a buying decision. Meeting clients that fit your Buyer Personas, and ask them what their difficulties, objectives, goals, and concerns are. According to HubSpot, the Buyer’s Journey has three phases: Awareness, Consideration, and Decision. Understanding the three phases for your Buyer Personas will help you develop strategic content that meets their needs.
3. Establish Your Marketing Goals
Decide what you want to accomplish with your marketing strategy and your desired Return on Investment (ROI). Be sure that your objectives are specific, quantifiable, achievable, appropriate, and timely. Several key performance indicators you might include:
- Your sources of website traffic (email, social media, blog writing, SEO, PPC)
- Unique web visitors
- Number of inbound leads
- Visitor-to-lead conversion rate
- Lead-to-customer conversion rate
There are many ROI monitoring tools that could make your job more easy. Specifically, HubSpot offers the best analytics across the board, all in one system.
4. Employ a Marketing Team
Inbound marketing calls for a wide variety of skills, like copywriting, blog writing, website design, analytics, email marketing, SEO, social media, and conversion rate optimization. If you don’t have these skills internally, it would be a good idea to contract out some jobs to Inbound professionals. This could cost your company more than $150k a year by working with consultants, or more than $350k a year employing staff members. Working with a specialized Inbound partner like Responsify will save you more than 50% over the DIY route, and will guarantee that you get the strategy and resources you need to make Inbound Marketing effective for your business.
5. Develop Your Content Strategy
Your site visitors come to your site in various phases of the Buyer’s Journey, so you should craft various content to match each stage. Here are the phases:
Awareness phase: Here, your Buyer Personas are trying to find details in order to help recognize the issues they are having. Your objective is not to advertise your Healthcare Robotics firm, but to supply them with great information that will help solve their issues. Infographics, blogs, slideshares, and videos are great for the awareness phase.
Consideration phase: Here, buyers have identified their troubles and are looking for services. This is where you could provide them content that solves their problems and recommends remedies. You can build trust with this content and also collect contact information by providing free premium content like ebooks or reports. Keep in mind that you should give away all your information here. You are the best remedy for their issues, but now is not the best time to talk about that.
Decision phase: People in the Decision phase understand their issues and are looking for services. They want to review different options that will help them. At this phase, you can use content to inform and advertise your Healthcare Robotics business remedies to them. Demo videos, reviews, articles, directories, sales brochures, case studies, and spec sheets are great content for this phase.
6. Build Your Audience
Many times, leads don’t make a choice because they don’t have enough information. One of the best ways to keep your leads informed is with automatic Lead Nurturing Emails. According to research by Email Monday, more than 70% of businesses get their greatest ROI from email marketing. There are several methods to grow your email list. First, show an opt-in button on your website homepage or as a popup. Offer free gifts like ebooks when people give their contact information. Social media posts and webinars are also great ways to build your list.
7. Maximize Your Blog Content
Your blog is a vital part of your total marketing plan. Optimizing your blog content is a great way to build trust with your target market, increasing your search engine position, and driving even more traffic to your site. Create long-form content (usually more than 750 words, better if more than 2,000 words) for a better search engine position. Use other types of interactive material like podcasts, videos, infographics, surveys, and polls. Use a lot of visuals to grab the attention of your target market. Because many will view this content on their phones, make sure your website is mobile responsive.
8. Boost Your Social Media Strategy
A Business 2 Community study found that people find information about companies via social media. Having an effective social media strategy lets you engage with fans with your content, boosting opportunities of turning them into leads or buyers. Make sure to have a purpose for every social media message. This could be getting more shares or likes. Share terrific content that assists your target market. This could be pictures, curated content, videos, or even blogs. Remember to share, like, and comment on followers’ messages.
The final word
The tips above are part of the Attraction and Conversion phases of a unique marketing approach called Inbound Marketing. Inbound emphasizes the significance of developing informational content for your site visitors that will convert them into leads. Your Healthcare Robotics business could use Inbound to bring in new visitors to your site, convert them into leads, and then nurture them into happy clients.
It could be extremely tough this alone. We at Responsify work with Healthcare Robotics online marketers to offer strategy, support, and help in carrying out these tasks. By collaborating, we help online marketers purposefully draw in brand-new website visitors, convert them to qualified leads, and then pleased clients.
We’ve helped many marketing pros carry out Inbound Marketing Plans. Don’t hesitate to schedule a free strategy session to help you examine your methods and take them to the next level!