The global digital health market is said to grow in revenue by $536.6 billion by the end of 2025, up from $196.3 billion in 2017, According to Transparency Market Research.
With so much growth anticipated, growing market share in Healthcare Robotics is a challenge that many marketing professionals are consistently confronted with. More competition in the industry means that professionals are finding their market shares reducing and their revenues plateauing or decreasing.
On the bright side, there are strategies that can help you stand out to hospitals and health systems and increase your market share.
Here are some tips to grow your Healthcare Robotics market share:
1. Focus on your most important buyers
To boost your market share, you have to have a clear understanding of who you are marketing to. A Buyer Persona is a fictional character that represents your target customer. You can produce Buyer Personas based on characteristics like goals, obstacles, obligations, demographics, duties, and behaviors. For instance, you can have ‘Private Practitioner Peter ‘, ‘Hospital Administrator Adam’ or ‘Clinician Chris.’ By identifying their one-of-a-kind issues and resolving them, you are more equipped to develop the appropriate marketing content to engage them and boost your market share.
2. Outline the buying process for optimal buyers
After you develop your Buyer Personas, it is important to understand where they are on the Buyer’s Journey, You could do this by drawing up typical courses your existing customers took when looking into a problem they were having, to finding solutions, to taking action. There are three phases in the Buyer’s Journey:
Awareness Phase: This is when buyers identify their troubles that they want to fix. Give them information that will help them recognize their situation and identify their problem.
Consideration Phase: Here, buyers have a clear understanding of their problem and are trying to find a way to fix it. Recommend various ways that will help them.
Decision Phase: Now, buyers have picked the method they want to use to fix their problem. They want information on advantages and disadvantages of certain products before they make a decision. This is when to advertise your service and demonstrate how it is better than your competition.
Targeting your clients and potential customers with appropriate content at each phase will cause more engagement and more sales.
3. Use blogs and premium content
One of the best ways to engage ideal customers is through strategic blog writing. Research by HubSpot found that B2B businesses that blog regularly draw in more leads than those that do not. Once you have created your Buyer Personas and Buyer’s Journey, make sure that your content addresses their particular obstacles and questions. This will help develop trust and boost your opportunities of transforming visitors to leads. Make certain to release new content regularly, ideally two or more times a week. Always remember to include a call-to-action (CTA) in your post to motivate them to join your newsletter or download even more content. Developing a solid partnership with people with blogs can produce even more sales, boosting your market share.
4. Keep up-to-date on industry news to have an edge
There are always new developments, updates, and changes in any type of market. To stay ahead of the pack, you should always remain updated on what is going on. What is the current market data for your industry? What are your rivals doing? Who are the current players in the market? What are the most recent innovations? Where is the market going in the next five years? Having this information will help you develop an even better Content and Inbound Marketing Plan.
5. Use SEO methods
According to a HubSpot research study, more than 60% of online marketers understand the importance of SEO for bringing in organic web traffic. SEO includes tweaking various areas of your website to enhance your search engine position. One of the biggest ways to do this is with keyword phrases. Take time to study market keyword phrases that you want to rank for. Make sure to include these search phrases in your headlines and content. Your photo captions and alt-tags should also have your target key phrases. Do not forget to position your search phrases in your meta summaries and page URLs. Enhancing your site will bring in even more web traffic and will boost possibilities of making even more sales.
6. Nurture your leads
The objective of lead nurturing is to convert them into qualified leads, and then into buyers. The best way to do this is through automated emails. It is a good idea to segment your list according to the buyer’s journey and develop relevant content for each stage. Share links to your current blogs. Update them on new advancements. Provide details concerning new deals and discounts. However, do not send lots of emails prematurely. They might become overwhelmed and unsubscribe from your list.
The Last Word
If you have good strategies and good implementation, you’ll have good market share. When you bring in several qualified leads using effective marketing strategies, your salespeople will have the chance to close even more sales and boost the market share of your Healthcare Robotics business.
The key strategies detailed above are a part of Inbound Marketing Methodology. Your Healthcare Robotics firm could use Inbound to bring in brand-new visitors to your website, convert them into leads, and nurture them into dedicated clients.
We’ve helped countless marketing pros lay out and carry out effective Inbound Marketing Methodology for their customer base.
If you want to identify new ways to help your Healthcare Robotics business boost its market share, contact us for a free strategy session. We can set up a meeting to help you better understand your current methods and how to make them even better.