Getting new customers to your Healthcare Robotics business can be expensive and time-consuming. This is especially the case when you use traditional methods of marketing and sales where you try to reach as many people as possible, even if they aren’t part of your target market. Luckily, there is a much easier and less expensive method of getting new clients: the Inbound Methodology. Instead of using traditional tactics to bring in arbitrary people that may or may not be interested in your offer, Inbound helps you draw in the best people using useful content. According to research by Hubspot, 83.9% of companies boosted their leads after seven months using Inbound strategies.
Here are some great ways to bring in new customers for your Healthcare Robotics business using Inbound:
Regularly produce quality content:
One of the best ways to drive even more web traffic to your website is by supplying useful and engaging content. If potential customers find your content relevant, they will keep coming back for more. They are also more likely to share your content with others, drawing in more traffic to your site. Here are some content suggestions to consider:
- Host a Google+ Hangout talking about current market growths
- Write a blog about typical issues raised by your ideal buyers
- Release an ebook covering debates in the Healthcare Robotics sector
- Make a demo video showcasing the benefits of your service or product
- Share video reviews of your current happy customers
- Develop an FAQ section on your site to resolve typical troubles your potential customers experience
- Release a whitepaper on the state of Healthcare Robotics
- Release discussions on slideshare
- Make an infographic highlighting the Healthcare Robotics options your service of product supplies
To boost your presence online, make sure all your content is enhanced with key phrases. Don’t forget to advertise your content using social media and email. You can also partner with an influencer to make sure that your content gets to all those who have an interest in the remedy you offer.
Sign up with specialist networks
Signing up with a specialist network provides you the opportunity to get qualified leads and make useful connections. LinkedIn has one of the best networks for connecting with other experts in the Healthcare Robotics market. There are many LinkedIn groups for healthcare specialists that you can sign up to share content from your site and your personal expertise. Share useful and valuable blog posts and downloadables with group members and join in conversations. This will develop you as an authority in the Healthcare Robotics market and bring in new clients.
Create guest blog posts
Guest posting on other blog sites in your market is a great way to drive even more web traffic to your site and create new leads. Guest blogging allows you to show your proficiency and win the trust of your potential customers. When looking for sites to guest on, concentrate on those that have great domain authority (DA) and great credibility. These blogs should also produce high-engagement with their viewers. There are many healthcare technology blog sites around that you could use to spread your information and draw in qualified leads.
Many people find it easier to make a buying choice after looking at testimonies on company websites or testimonial accounts. Endorsements by recognized health centers or Healthcare Robotics firms could work well to draw in new consumers. When clients applaud your product or service on Twitter or Facebook, you could include it in a blog on your site. You can also ask clients to leave referrals on LinkedIn. If your company has been featured on medial outlines, use a clip from the write-up as a testimonial, linking back to the original blog post. Link social media posts back to the original review source. Allowing your existing clients to become your very own marketers is a great way to bring in new customers.
Provide answers to common questions
Your leads are always asking questions on online forums, networks, and groups. This includes Google+ communities, LinkedIn groups, Facebook groups, and more. Sign-up with a variety of Healthcare Robotics groups and take a few minutes each day to give the best solutions to the questions being asked. If people find your responses valuable, they might want to connect more with you. This will drive web traffic to your site and create more leads.
Benefit from “smarketing”
It is essential that you engage with your ideal buyers in a variety of ways on different internet discussion forums. A great way to draw in more people to your business is by helping those who develop your site’s content– your marketing and sales teams– to make sure they are always on the same page. Aligning your marketing and sales teams is called “smarketing.” Hold regular meetings for your two teams and attend when you can. Make sure both groups update each other so the pipeline is always flowing.
Measure your actions
As often as possible, take time to evaluate the effectiveness of your Inbound strategies. You can look at webinar participation, blog comments, social media engagement, online analytics, and revenue. The easiest way to track your efficiency is using marketing automation software programs that allow you to handle all projects in one system. You will have the ability to keep an eye on your leads from the moment they make the first connection to the time they become a customer.
The bottom line
Bringing in new clients to your Healthcare Robotics company can be a tough job. Integrating Inbound takes a great deal of time as you need to plan, set out a clear-cut process, and develop quality content. When you have everything in place, though, we ensure that it will be worth your time and will help you bring in new leads in no time at all.
We’ve worked with many CEOs and founders to help them and their team use Inbound Marketing and Sales. Don’t hesitate to schedule your free strategy session to help you review your current methods and find ways to bring in even more ideal customers.