Let’s be honest: not every person out there is an ideal candidate for your Health Insurance and Payment service. If you’re like many marketing pros in Health Insurance and Payment, you don’t want to waste your time marketing to people that don’t want or need your service. Instead, you want “Qualified” Leads. Hubspot defines a qualified lead as a potential customer whose features match those of the firm’s ideal buyer. For instance, individuals like C-suite executives and directors at consumers, healthcare systems, and providers companies are considered Qualified Leads as they are influencers or decision makers of choosing Health Insurance and Payment remedies.
Here are some fantastic ways to produce more Qualified Leads for your business:
Produce Strategic and SEO Content
One of the biggest ways to attract your Qualified Leads is to develop content your ideal leads enjoy. This content usually looks like blogs, ebooks, videos, and more. Creating Buyer Personas, doing Keyword Research, and creating Inbound Content that addresses their questions, aids them in their research, and informs them, will place your company and website as a reliable source.
Guest Blog for Industry-Related Sites
Guest blogging on authoritative sites in your niche is helpful for creating qualified leads. This technique works since you are reaching individuals who are more likely to be thinking about your service or product. Select a relevant and engaging topic that will grab the focus of your visitors. Make sure to use keywords that will enhance your article’s ranking in internet search. Don’t forget to link to your landing page in the writer biography. Here are several leading Health Insurance and Payment blog sites you can consider guesting on.
Conduct Live Webinars
A webinar allows you to share information with people in real-time with video. You can use the webinar as an offer or host it on your own. If you hold a webinar, it is a good idea to partner with an influencer in your industry. This will show more credibility and bring in more qualified leads. Include a Q&A session at the end of the webinar. Webinars work because they are customizable. You can include character in your discussion and make a more powerful connection to your target market.
Run Quizzes and Surveys
Quizzes and surveys are a fun way to get information from your leads. By asking questions that are designed to meet the needs of your market, you will better understand their issues and obstacles. You will also better understand where they are in the buyer’s journey. A good example is the Marketing medication network study for Health Insurance and Payment executives. You could advertise your quizzes and surveys using social media to get even more people involved. For quizzes, people should be required to send their name and email to get outcomes.
Enhance Your Landing Pages
A poorly-designed Landing Page could play a big role in not producing enough qualified leads. For example, the page could be company-focused instead of customer-focused. Or, the design elements of the page are off. You can look at other well-developed landing pages to get ideas on how to enhance your own. Upgrade your content making it more customer-centered. Use keywords that your target market is most likely to use when searching online. Look at the style of your pages to see what works. For example, try out different CTA messages and colors.
Post on LinkedIn
Research has shown that LinkedIn is the leading social media network for B2B list building. To create qualified leads on this network, release informative content that will interest your target market. Besides creating backlinks to your site, getting published on LinkedIn Pulse is a great opportunity to set yourself up as a professional in the market.
Use Facebook Ads
A convenient method for targeting qualified leads is Facebook Ads. You can use these advertisements to target leads based on their individual information, hobbies, and likes. Stay away from making your Facebook Ads too much of a sales pitch. Your goal is to get people to join your newsletter so you can nurture them. You just need to show a link to your landing page where people can get even more information about the offer.
Request for Referrals
Clients that have experienced your Health Insurance and Payment product and services could be an excellent source of qualified leads. According to Nielsen, people are more likely to buy from a company when it was referred to them by somebody they know. Send your clients a survey to see exactly what they think about your company and if they enjoy their purchase. At the end of the survey, ask a question like, “Would you recommend us to a friend?” When they say yes, send a message like this:
“Thank you for taking the survey! Do you know anyone that could take advantage of our (product/service)? We offer a one-time ________ special for every new customer referral.”
Be sure to compensate clients with special deals or price cuts when they make a recommendation.
Beyond customers, staff members could be a terrific resource of Qualified Leads, too. This means everyone in your company: marketing professionals, sales agents, accounting professionals, programmers, specialists, and supervisors. To encourage even more recommendations, you can over a reward or motivation of some kind.
The bottom line
Getting Qualified Leads is one of the biggest parts of the job for any marketing professional. The ideas given above are all part of a bigger marketing strategy called Inbound Marketing.
Inbound Marketing involves producing beneficial content for your site visitors and using this content to keep engaged with those that have transformed to Qualified Leads. Your Health Insurance and Payment business could make use of Inbound to bring in brand-new site visitors to your website, convert them right into leads, and nurture them into happy customers.
It could be extremely tough to do this alone. We at Responsify work with Health Insurance and Payment marketing professionals to offer strategy, support, and help in executing these tasks.
We’ve collaborated with plenty of marketing pros to help them carry out Inbound Marketing Strategies for their Health Insurance and Payment firms. Do not hesitate to ask for a complimentary strategy session to help you assess your properties and find ways to attract more qualified leads.