You can’t get your Learning Management System business to stand out just by using traditional methods of marketing and sales. Marketing to a generic target audience with ads and making sales with cold-calling and a boring sales pitch will only harm your business, not give you the brand name recognition boost you want. What’s more, these techniques can be very costly, both financially and time-wise, especially compared to the results they bring.
According to research by Roper Public Affairs, 80% of B2B decision-makers like to get information from a collection of articles instead of ads.
The most effective way to compete in a saturated market these days is by supplying your potential customers relevant and valuable content all while keeping them engaged. Simply put: you have to give “value” to your leads. This sort of marketing and sales is described as “Inbound Methodology,” and has been proven to produce even more web traffic and bring in leads organically, according to Hubspot.
Here are some ways to make use of Inbound to help you get more attention in the competitive Learning Management System (LMS) industry:
Concentrate on your perfect buyers
When people first see your company’s site, they are usually not ready to buy your product or service just yet. They might be in the middle of doing some research on the issues and solutions as opposed to looking for a particular service or product from a specific brand. Because of this, your marketing and sales initiatives need to be focused on giving information, tips, and findings that will address your potential customers’ concerns. For example, you could develop blogs, ebooks, case studies, and infographics on topics related to Learning Management System products, things to avoid, and current trends in the market. Informing potential customers on these topics will help develop you as an authority in the Learning Management System sector and will help you stand out from the competition.
Be consistent and steady
According to a Content Marketing Institute Study, 88% of B2B marketing pros say that content is a vital component in their overall marketing strategy. To get attention in a saturated market, you need to have a consistent content strategy. This means uniformity, in your “voice,” brand name positioning, and posting schedule on all outlets where you share content. Your potential customers need to be able to identify your brand name, even if the logo isn’t shown. A consistent flow of high-quality content will keep your brand name on your potential customers’ minds and improve their opportunities of making a buying decision.
Use employee content
It’s easy to just concentrate on getting the opinions of outside opinion leaders and forget about the company’s staff members. Nevertheless, your staff members are great resources for important information. For example, they could share their own journey with the company and why they like working there. They could also share their skilled point of you on current trends in the Learning Management System (LMS) sector. If you were to develop a demo video, it’s also a good idea to use an employee instead of an outsider. Using staff member content will humanize your company and help you build better connections with your potential customers.
Use relevant keywords and phrases
Optimizing your site using keyword phrases and expressions is extremely important in the process of bringing in organic web traffic from online search engines like Google or Bing. Do some research to find the words your potential customers are using when they search online. Tools like Google Keyword Planner, Wordstream, and SEO Book are very helpful for this. Focus more on the less competitive, long-tail phrases.
Maintain a solid social media presence
Social Media Examiner found that 92% of company owners believe that social media is important for their business. To stay visible in the saturated market, you need to have a strong social media presence. Develop an account on all social media networks where your leads frequently engage. Have a calendar for releasing content to keep your followers informed. Monitor conversations talking about the Learning Management System (LMS) sector and offer beneficial understandings. When you release new content on your blog, be sure to share it on social media. This will help draw in more traffic to your website and will improve your sales.
Nurture your leads over time
Getting attention in the crowded Learning Management System (LMS) market does not end at getting new visitors to your site. One your marketing team puts the new leads into your channel, your salespeople need to nurture them in order to help them become clients. Effective Lead Nurturing takes place with regular strategic calls and weekly emails with informative content that your leads might enjoy. Make sure that your emails are personalized, starting with the subject line, to it helps the click-through rate. You could also use email automation software applications from websites like Hubspot to help you. Nurturing your leads via a tailored technique will help your business attract more attention in such a saturated industry.
The big takeaway
The key to being seen in the saturated Learning Management System (LMS) market is making it easier to find you. In contrast to costly advertisements and sales calls that don’t do much or offer people any value, Inbound Marketing and Sales will help develop you as a leader in the Learning Management System (LMS) sector and will attract qualified individuals to you without you connecting to them.
We’ve worked with many Founders, CEOs, and Executives to help apply Inbound Methodology into their Learning Management System (LMS) organizations. Don’t hesitate to schedule your cost-free strategy session to insights on how to stand out even more in a crowded market!