According to Forbes, “despite global challenges and escalating consolidation, the medical device and technology market will grow $500 billion in sales by 2021.” While that’s great information, it also means that there will be many more competitors in the Healthcare Robotics business.
Therefore, businesses have to come up with innovative and unique ways to get more business. You won’t be able to stay competitive with traditional methods like trade shows, print advertisements, cold calls, billboards, and press releases. These strategies are not only interruptive, but they are also common and pricey.
A study from Roper Public Affairs found that 80% of business decision-makers said they like to get information from write-ups over advertisements. 70% said that content makes them feel more connected to a business, and 60% claimed content offered by companies helped make them make smarter buying choices.
A new technique called “Inbound Methodology” is an approach that brings in new potential customers using informational and instructional content. The Earnest Agency reports that 81% of clients start the buying process by searching for information online.
Below are some great ways to stay ahead of the competition in Healthcare Robotics using Inbound strategies:
Release long-form content
Customers are bombarded every day with lots of blogs on virtually every subject possible. To stand out from your competition, you should produce long-form content that will capture the attention of your target market and boost your rank in online search. Regularly publishing content like long-form posts will place you as an authority in your particular niche, drive even more people to your site, and will improve your search engine position. You could also repurpose long-form content into newsletters or premium content like ebooks.
Research by Odork found that long-form content performs better than short-form content.
Research and use long-tail keywords
Using the best key phrases will boost your search engine positions and create even more traffic to your site. Stay away from short, common keywords since many competitors are using them and might even own some. Instead, use long-tail keywords that have less competition. For example, if you are offering clinical scanning devices in Portland, you can use long-tail keywords like “economical clinical scanning devices in Portland.” This long-tail keyword will help bring in more targeted traffic than just “clinical scanning tools.”
Create guest posts
Writing guest posts for other sites will help place you as an authority in the Healthcare Robotics market, draw in web traffic to your site, and create backlinks to your page. Do some research to find respectable Healthcare Robotics websites that allow visitor blog posts. Look for sites that have great domain authority (DA) and a good degree of engagement. Write great articles that deal with topics currently trending in your market. Remember to include contact information in your writer biography and engage when your visitors leave comments on your blogs.
Use email marketing
Email is one of the best ways to nurture your leads and transform them into buyers. According to a State of Marketing report by Salesforce, 80% of services claim that emails help their earnings. You might ask your site visitors to give their email addresses in return for a free ebook or report. When you have a list of email addresses, send regular emails that have information content that will engage your leads. Ensure that your emails are optimized for mobile devices. Write exciting headlines to get your leads to open the emails. An effective email strategy will help you get faithful followers and give you the competitive edge.
Take advantage of user-generated content
When it comes to marketing, social proof is very important, especially for potential customers that aren’t aware of your brand name. One of the best ways to produce social proof is by leveraging user-generated content (UGC). According to a study by BazaarVoice, 84% of customers say that UGC affects their buying choices. UGC turns your clients into supporters that confirm your services and products. For example, you could get videos from your happy customers and put them on your site. You could also hold a photo competition where clients are asked to submit a picture of them using your product. Such UGC will help enhance your brand name recognition and bring in more web traffic.
According to Tomoson, 51% of marketing experts claim that influencer marketing helps them bring in more clients. Before connecting to influencers, you have to develop your goals for influencer marketing. This could be by enhancing your social media presence, get to new markets, and raising brand name recognition. Doing this helps you seek influencers that will help you achieve your goals. Seek people who are popular in the Healthcare Robotics market and have a strong following. They should also have good credibility. Be sure to evaluate and track if your goals are being met to see if the partnership is working.
Use effective calls-to-action
A call-to-action (CTA) is a button or message that is used to urge your site visitors to take a preferred action. When someone clicks the CTA, they are taken to a landing or item page. Make sure your CTA is brief and plainly describes what your site visitors will get. “Start a free trial,” “Get a free ebook,” or “Join our email list” are great examples of CTAs. Include a relevant CTA at the end of blogs and emails.
The last word
Sticking out in a very saturated market looks like a massive job, but with the appropriate strategies you could gain the edge. Inbound Marketing and Sales will not just help you get ahead of other Healthcare Robotics firms, but it will also position you as a leader in the industry.
We’ve worked with many CEOs and Directors to integrate these Inbound strategies with their marketing and sales groups. Don’t hesitate to schedule your free strategy session to get free advice and learn how to enhance your position in the Healthcare Robotics market!